YouTube SEO Tips – New approach WITH TAGS to try in 2020!

By | February 16, 2020

All right, let me
research my next video. I just watched a video
from Nick Nimmin, here, which is really interesting because it’s about
productivity on YouTube, and I thought I could do a similar video. Let me show you a research process today that is based on a video that you watched from a similar channel. So, here is already my first
tip of the YouTube SEO tips that you have in this video today, which is if you are watching a
video from a similar channel, Nick Nimmin certainly is a
similar channel than mine, right? We have similar audiences, and that video of that other channel is successful for his audience,
which it obviously was, then there’s a good chance that it will work on your channel as well. So, that’s the idea. I take this video here, click on the share button,
copy the link to the video, and go into the keyword
research tool and paste it here. By the way, if you are using a different keyword research tool, you
will shortly get the idea how to use other tools in a similar manner to do the same research process. But if you are interested, there’s a link in the description to check out Morningfame’s
keyword research tool. All right, so back to the starting point. So, we have decided this video here shall be the basis for our research I wanna do a similar video. So, what it starts now here, and that is the basis of this
kind of research process. We start with the tags of those videos. First off all the tags of
the video I just watched and I want to do a similar video of, and also about the tags
that similar videos, not only the one, but along side other
similar videos as well. This is the basis for our inspiration, to get the search term that we want to optimize our video for then in the end. All right, let me look through those tags. I’m certainly not a large channel yet, so these tags here which are usually used by those big channels are too
competitive for me to rank. By the way, competition is key. Only if the competition is low enough, then you have a good chance to rank. So, we have to find a search term that has low enough competition
for your channel size. And since I’m not a large
channel, those tags here, let me quickly check this. Oh, I didn’t expect that, actually. So, in this particular case, “common mistakes youtubers make” does give me quite good grades here. So, the competition grades
here are not perfect, but it’s interesting to have a look at it. So, let’s go over, look into the details, and the interesting part now
when we scroll down here, Morningfame identifies the Gateway video. And that is basically the idea: There is always one video
in the search results for this particular search term
which has very low numbers. So, if that channel succeeded
in ranking its video there, well then, if you have at least as good numbers as that channel, then you have a good chance
to rank there as well. So, we particularly look
at the Gateway video, and you remember the competition
was a little bit too high, so the idea would be to look
at the tags from this video, because obviously, the
SEO of this video here managed to rank well in YouTube Search, so we can get inspiration from that. So, I look through those
tags of these videos. And by the way, I didn’t
mention, like also before, we are looking at video tags
from other creators here, right? So we have to be careful because there are two types of tags. One type is tags that contain search terms that actually viewers
type into the search bar and find videos based on
that, so real search terms. And other tags might
contain just any phrase that actually no other
viewers are searching. And if you would rank
for such invented terms, then no one would come by and find your video via this search term because it’s no search term. So, we have to be careful. We have to filter those tags whether they are real search terms that many viewers actually
do search on YouTube search, so that we, of course, get viewers coming along
and watch our video. So, that is done here, by
the way, with the red X. That means, most likely,
this is an invented term. Can you imagine that someone
types into the search bar, seven tips for new YouTubers, with brackets, mistakes to avoid fast? That is not a search term
that people are using, so I’m ignoring these and only looking at
these with a green check. Get noticed on YouTube,
that certainly is a term that someone would type
into the search bar, but unfortunately, it’s a little
bit too competitive for me. I wouldn’t have a good
chance to rank there. So, let’s move on. What do we have here,
“mistakes youtubers make”. All right, not too bad, but my subscriber count
here is not good enough. Everyone who knows the
Morningfame keyword research tool learns to know how the grades work. By the way, what we are looking here for are at least yellow grades. Red grades are not good. They indicate that the
competition is too high. All right, as you see here, of course, this is all evolving around
common mistakes YouTubers make and related search terms. I originally intended to do a video about YouTube productivity, right? So, let’s go back, but of course, do your research in that way. Browse the different
tags that YouTubers use because you might find a different topic that you originally didn’t
intend to a video about, but it might be a really good opportunity for you to rank for that. So, you might decide after
all, to do a video about, in this case, common
mistakes YouTubers make, because of course, you are flexible. Whatever is good for your
audience, make a video about it. And here, use the opportunity
if you discover something. But let’s go back. Here, in the original keyword tab, we can look now through
the smaller channels tags that are usually less competitive. And again, we look at
those with a green check because these are real search terms. Let’s quickly look that up. All right, that doesn’t look too bad. An E grade is not perfect,
but let’s move forward. “Best advice for new
YouTubers”, how about that? All right, too competitive. Maybe a little more here. “Mistakes small YouTubers make”. Oh, see that? That is a search term that
has low enough competition. You see here, D, D, D, A grades. It is a common search term,
has pretty good search volume. This overall looks really good,
so let’s go to step three. We have this search term locked in. And now, with this search
term, which is good, which is something that
I could do a video about. Again, it’s not about YouTube productivity as I intended in the beginning,
but that’s the process. It really is about how you
browse the possible search terms you could optimize a video for, and then choose those that
are good a opportunity for you, where you can successfully
rank with a good chance and is a topic that works
well for your audience. And this would be a perfect example, so go ahead, and by the way, all of you who are already using the Morningfame keyword research tool, I don’t have to show you the rest anymore, you know it too well. So in that case, check out this video, because it shows you many more techniques, how you could browse the
different search terms. And every one of you who is new to SEO, let me show you the last step, where you actually do optimize your video. So here we have chosen
our target search term, where we primarily want to rank. And then, we go into the last step where we create the
metadata for our video, so the title, description,
tags, as well as the thumbnail. And what we want to achieve here, we want to have highly optimized metadata, which has high relevance for
our target search term here. So, the idea is that
we first rank our video for this target search term, “mistakes small YouTubers
make” in this case, and then YouTube
automatically will understand the topic of your video, and also will rank your video
for related search terms. So, you focus on one search term, but that doesn’t mean you only rank for that single search term, but also you will rank
for related search terms. And how you make it happen is you put this search term into the title, the keyword research tool already automatically populated this title. This is good for now for SEO. You might add something
interesting in the end, for example, what I learned
from hundreds of YouTubers. Something intriguing, for example. That is always a good idea because you want to win
the click from those people instead that people who
search the search term click another video, right? Yours should be clicked. So, an intriguing title like this, but also with the search term in there so you have a good chance to rank. Then you do a description. I learned these mistakes
small YouTubers make, and you see, the relevance just went up because I have now the target search term in the description as well. And then, from hundreds of YouTubers. Don’t make these mistakes as well. Basically explaining why you
can short cut the learnings from other YouTubers. So that would make
sense for a description. And then, finally, we have the tags. Morningfame already provided quite a few. Those with a red X are again, invented tags which we don’t really need, so we remove every tag that
doesn’t have a green check. And with that, actually, it
already looks quite good. All right, we have the tags. And now, finally, we can also
upload our thumbnail there, because now, since we know
where we want our video to rank, we also know which other
videos our ranking there. And here, you see the top five spots, which are the videos that are ranking for our target search term. And now, the idea is to design a thumbnail that is more intriguing than
those competing thumbnails. So again, here, you are
trying to win the click instead of letting people
click another video that appears in the
search results as well. And it’s a good idea to
compare your thumbnails with those competing
thumbnails so you ensure that yours stands out and
people tend to click on yours rather than the others. That is the full keyword research process, which allows you to rank really well. And if you are interested, this was kind of a
special style of research because we based it on a
video in the beginning. You usually intend to do your research starting with a search term. You have a video topic in mind, and you can already imagine
what kind of search term people would be typing into the search bar in order to later find your video once you have published it. So, if you’re interested
in a kind of different, more standard way of
doing keyword research, doing YouTube SEO, well
then, check out this video, which is really interesting to watch. Cheers, my friends.

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