YouTube SEO Tips 2018 – How to Optimize YouTube Videos

By | August 12, 2019


– YouTube SEO Tips and
Optimization for 2018 and Beyond. It’s coming up. (funky jazz music) Brian G. Johnson. Hey, it’s me, Brian G. Welcome back. If you’re new, stake your
claim and amplify your message. Do that, and you’ll gain more subscribers. Click on the subscribe button as well as the bell notification
and you’ll be good to go. What’s the best way to optimize my videos? Is it okay to change my
metadata, titles, and tags? And of course, how can I drive more views? These are the questions I
get time and time again. Follow these four steps and what you’ll do is
really make great decisions focused on your titles, your
tags, and how you optimize. Let’s jump in. And step number on, don’t
change your metadata, that’s your titles and
tags, for at least 30 days. Now, the real answer is
it’s based on watch time. Everything on YouTube runs on watch time. There’s no calendar or number of days, but as you’re getting started, or if you’re overwhelmed with analytics and the whole watch time thing, just know you don’t wanna
mess around and change things for the first 30 days
of a video’s release. Now, we’ll talk more
about whether it’s okay to change your metadata
coming up in step number two. Step number two is understanding
the risk versus reward when it comes to changing your metadata. I talked about this a bit in my last video on the YouTube suggested video algorithm. Over time, videos gain watch time, and then they’re pushed out in suggested and search locations on YouTube, thus, you don’t wanna
just be making changes. Instead, it’s far better to
have a planned out strategy based on how you title your videos, and what I’m gonna share
in step four is powerful because we identify one
search term we wanna rank for, and then we add to our video titles to incorporate more keyword
phrases or a buzzworthy word. Stick around. This is gonna get pretty good. Step number three is measuring
your audience retention for the video you’re considering changing the metadata around, so let’s say you’ve got a video. It’s not performing and you’re wondering, can I change the video
title and do better? Well, possibly. What I like to do is, number one, again, never change the
metadata before a 30 day period, or until your video has accumulated a lot of minutes watched. If that’s the case, then you pay attention to audience retention on
that particular video, and if it’s pretty high, but
you’re not driving views, and you think there’s a
better keyword phrase, then by all means, make the
change to your video title and you’ll be good to go. However, if your audience
retention metrics are poor, then understand that that directly impacts just how much YouTube is gonna promote and push out the video in
search and suggested locations. I’m really glad you made it this far. This is what you wanna do. Step number four, best YouTube SEO advice. Number one is begin by
publishing your video and focusing on one core search term. Think about this: when
someone’s on YouTube and they’re searching, they
really can only be thinking about one thing at a time. They can only be thinking about one keyword phrase at a time. Thus, every video you publish
should really be focused around that one idea or search term. For example, in fact, I’m
gonna walk you through how I’m gonna upgrade this video title to drive more views throughout 2018. I went to YouTube and
I typed in YouTube SEO, and I saw a lot of different keyword phrases being displayed, primarily, YouTube SEO tips, and I thought that looks pretty good, but it’s probably competitive. I also noticed some search
queries that included 2017 and 2018, and sure enough,
I noticed the search term YouTube SEO tips 2018. By the way, by targeting
this specific keyword phrase, it’s gonna be easier to rank
for that one keyword phrase, YouTube SEO tips 2018, and furthermore, my
video title will still be incredibly optimized and
relevant for the keyword phrase YouTube SEO tips. So, I’m gonna publish my video, and the only thing I’m gonna
have in the video title is YouTube SEO Tips 2018, and as I begin to rank and
drive views with that video, yes, the video will
accumulate watch time minutes, and if the retention is high, at that point, I’ll add
additional keyword phrases. What kinda keyword phrases will I add? Well, it’s really based
on other keyword phrases that people are searching for. How can you identify those? By simply going to YouTube, typing in the primary keyword phrase you’re gonna begin with,
you’re going to publish with, and then pay attention if YouTube suggests any additional keyword phrases. Now, hang on, and this is how you can really
drive more views easily. Just start off with one keyword phrase and add keyword phrases over time, and when I search for YouTube SEO tips, I see tips and tricks. I’ll add that as a tag, by the way. YouTube SEO tips how to optimize videos, and that’s the keyword phrase
I’ll add to my title later. That is, how to optimize videos, because this video really talks
about that specific thing. Now, you might be wondering, but, Brian, you told us about like the
buzzworthy trigger words and how we should add
those to a video title, and that’s a great way
to move forward as well. In this example, we’re
really focused on SEO, but there’s a trick, and
the trick is to focus, in this example, on the SEO in the title, but then to add the trigger
words or the buzzwords in the thumbnail. That way, the users, the viewers, still see the trigger words. They are emotionally charged
to click on your video, but you’re targeting more keyword phrases, and this is exactly how you can drive more views easily on YouTube. Now, check this out. How would you like to drive
as much as six, seven, even 800 views per day
with just one video? Click on the video in the
YouTube card right now to do just that, and if
you wanna not just upload, but amplify your videos, click on the yellow B to the G icon below. You’ll subscribe, and
I’ll share the strategies, the tactics, the very simple methods that can allow you to
successfully grow a channel, and yeah, you’ll feed a poodle. I got two, ya dig?

100 thoughts on “YouTube SEO Tips 2018 – How to Optimize YouTube Videos

  1. geotecnia.ONLINE Post author

    Thanks for sharing Dr. Brian!!! 👍 This is really good advice.

    Reply
  2. EatnLunch Fishing Post author

    Thanks Brian G. Great succinct answer to one of my questions, basically whether or not it’s a good idea to change metadata on underperforming videos, and when to do it. Now I have some guidance, very helpful. You seem a little low-energy though man, is this a purposeful change in delivery, like what you were talking about on last week’s live stream?

    Reply
  3. Trenius Henderson Post author

    Brian SEO tops is all most us creators need lol. It can never be perfected, it’s always changing. Keep making vids like this 👌

    Reply
  4. Gord Isman Post author

    Great video Brian. I get the 30 days wait concept you shared here, but I also have heard (from Derral Eves) that if you made a mistake, it's ok if you make the changes quickly enough. Can you explain that scenario – how long it's ok to make such a change, and what can you change – title, description, tags, thumbnail? What has your experience shown? I've made a few typos in my day, and I often want to fix, and I notice them quickly.

    Reply
  5. Greatness Every Day Post author

    Going to use these for my next video, thanks Brian!

    Reply
  6. Josephine De Smet Post author

    It's a good idea, I think, to dedicate a room to YouTube… I usually film in my room and always have to clean up first before I can film a video.

    Reply
  7. Aliex Folgueira Post author

    Awesome Vid Brian I have a performing video that drive 300 views a day but for the first two months of its life it drove thousands of views per day. Dec 31st at 6 pm it dropped from 70 views per hour to 10 – 20. I think it was the algo change in December. I been meaning to go in there and add some tags and this video helps, but at the same time I thought I should wait to see if it revives on its on. 300 views a day it is still pretty good

    Reply
  8. Stay Extra Virgin - Health, Nutrition & Lifestyle Post author

    Another very powerful video! These keep getting better and better, awesome work Brian 🙂 Going to watch it a second time!

    Reply
  9. Brian G Johnson TV Post author

    Get 800+ Views Daily w. Just One Video:
    https://www.youtube.com/watch?v=hhDE4DQZYLw&lc

    Reply
  10. Pam Duthie Post author

    Thanks Brian, off to dig about some more in some old videos 🙂

    Reply
  11. mike rayner videos Post author

    i love it :).. video ranking tips, optimize the code for best SEO … the titles are easey.. content is key!.. great vid Brian <3

    Reply
  12. Andri Post author

    If we get the dreaded yellow dollar,by changing the title more often then not the green dollar returns, so do we leave the title as it is or change it ?

    Reply
  13. Daniyal Khan Tareen Post author

    Every video is worth the wait.
    P.s : It's a request, please do a video on tips to try to reactivate a subscriber base that has become inactive/infrequent.

    Reply
  14. Honest Finance Post author

    Do you erase your search history so that the keyword phrases aren’t based on your personal search??

    Reply
  15. Honest Finance Post author

    Thank you. I titled my video “car loan interest rates explained” because of your tips, but how do I know if that phrase is more or less searched than another? That’s my big question. And should I add more to titles to help with other phrases, or just the short and simple? Thanks

    Reply
  16. Costume CO Post author

    Two things that start my day out right: a cup of Joe ☕and a Brian G. "top of the mornin'" video! + another awesome shirt. Like the embroidery. 🙂

    Reply
  17. Honest Finance Post author

    Your content is getting so much better. Thank you. What’s your view on bait titles? Like “this trick will get you more views in 2018”. It’s not searched, so is it any good? Curious on that one too. Sorry for my questions 🙁

    Reply
  18. A Puff Of Magic! Post author

    Brian I have seen a change in your annotation text and I think it's really cool 😎! Btw your book is also helping me grow on YT I hope the money is feeding your poodles! 💪

    Reply
  19. Dzienna Dawka Dyskomfortu Post author

    thank You for this video Brian! I have just learned my biggest mistake from past weeks. I had a custom to change/optimise my metadata week after publishing, because I thought it would be nice to optimise them as per what TubeBuddy suggest 🙂 well – so happy that you opened my eyes with this vid. thanks! 🙂

    Reply
  20. JBizzGaming Post author

    I upload. Wait 20 minutes. No views. Change just about everything haha. Now I know that I am doing it wrong. I need to be more patient. Thanks for the tips Brian G

    Reply
  21. RandomMattyness Post author

    Would you recommend reviewing and deleting old videos as a channel progresses?

    Reply
  22. Jessica – Breathe and Read Post author

    Great video Brian! All this SEO stuff is becoming my favourite part of the YouTube process. I heard that you should never, ever change the metadata but it's good to hear someone saying you can. My videos are driving far more views now when I go back and apply what I've learned in the past year to videos from two or three years ago! And you've been a major part in me learning all that stuff. 👏 👏

    Reply
  23. iRaGeGaming iNC Post author

    Awesome stuff Brian. I watch you and Mick Nimmin all the time. If I didn't have 3 kids maybe I could hear my phone go off so I could watch the livestreams 🙂

    Reply
  24. Steve Gamlin Post author

    I turned off Pink Floyd to watch this…worth it. Now back to "Wish You Were Here"!!

    Reply
  25. Michelle _ Post author

    Cool, Thanks for the explainin, Brain G Johnson. At first I found it very difficult to choose the right tags and meta data. Was never sure which keyword phrases too add. Did changed the meta data frequently because it was pretty bad and didn't clearly enough explained what the video was about. It was too wide and generalized. Waiting 30 days to fix it didn't made much sense at the time. So fixed it right awayafter doing the right keyword research and followed your tips. Now I do the keyword research even before I made a video and try to design the video around the keywords if possible. Now I only change the meta data if I mange too misspell some of the words in the title or description or tags again. For some reason me descriptions are always filled with many typos. Oops

    Reply
  26. Wendy Valencia Post author

    This is one of your studies isn't it! LOL Great video!

    Reply
  27. Sh33Sh Post author

    Hey brian! I was wondering if you would consider making a video dedicated to how a youtuber can grow their channel by interacting with communities on other social media platforms?

    Reply
  28. Art with Max Post author

    Thanks a lot Brian for this video useful video once again! I guess for the same results we can use Tubebuddy tag explorer, we select keywords search combos that have the best %?

    Reply
  29. Sirpalmtree Post author

    Can you make more videos on improving watch time and making good thumbnails? I need to work on both those things…

    Reply
  30. Bad Drivers of Bangalore Post author

    Another great video Brian ! ☺

    Happy to let you know I gained 5,000 Subscribers in the last 60 days. Credit to you and Nick for all the inputs you share to amplify videos 😊

    Reply
  31. Barry Euphorik Post author

    Great video Brian ☺🖒.

    I always thought it was a bad idea to edit the tags and/or description of a video unless it was getting no hits from search or suggestions after 3 months.

    Reply
  32. Jay Malone Post author

    These are great tips! Another thing that I'm trying, is to look at my analytics to see what other search terms are driving people to my video. Then after 30+ days, add that search term to my tags and incorporate into my description.

    Reply
  33. Your Brand Strategist Post author

    The thumbnail!!! I never thought about it! Thanks Brian!

    Reply
  34. sdesic Post author

    Watching again… I usualy get most of my views on first 7 days… Hero videos are going strong after year too.

    Reply
  35. Paul Democritou Post author

    See I remember this tip in 2017 but forgot about it and this time i understand it better as it is explained differently as well. THIS is why people need to re watch your videos or even watch videos they THINK they already know answers too. As always you rock, I have been away as I am moving to Poland as an advisor for an ICO but will be back with videos soon. Thanks G you, Owen Video and Nick Nimmin are the very best of the best.

    Reply
  36. JayTFun Post author

    Hey Brain G,
    Perfect video. This is my favourite video, you are my favourite youtuber!

    Reply
  37. Train Tsar Fun Post author

    Practicing what you preached – I checked and this ranks number 1 for Your title keyword phrase 👍☄️

    Reply
  38. Darren Thompson. Post author

    Speechless Brian……speechless mate, not just knocked it out of the park …..knocked it out of the frickin town 👏

    Reply
  39. TruFinancials Post author

    Yes, yes, yes. When I actually sit down and study what my keyword is going to be I always get better results. My top video is nearing 5k views because of this exact method!!

    Reply
  40. Justice Gemini Post author

    Wish y’all hit your YouTube goals 2k18; be sure to TAKE ACTION!

    Reply
  41. Matthew Eargle - AirborneSurfer Post author

    Dig it, Brian! I've been going back and tweaking the metadata on my old videos with these strategies. Keep your fingers crossed that they start pulling in new visitors!

    Reply
  42. Jason Rigden Post author

    Thanks for the advice. I am always afraid of changing my metadata.

    Reply
  43. Weird Health News Post author

    what about changing thumbnail?  I had a video that got like 1500 views per day for a # of yrs. I changed the thumbnail and the views seemed to decrease by about 25% on that vid…Thumbnail is much better tho.

    Reply
  44. Adventures in Nostalgia Post author

    Your channel has more authority than mine (presumably). I have run into an issue when i target a keyword phrase. I target ones that have the lowest number of total videos in the search results I can find (usually between seventy five thousand and the low hundreds of thousands). The videos also tend not to have the exact phrase in the title,tags, and description (no relevancy boost?). Sometimes I still do not rank for them or I rank really low, like 8th. Do you still let it sit for 30 days or do you change the metadata right away until you find something you can rank for?

    Reply
  45. Fantasy Couch Post author

    I was curious about something: if someone watched this entire video at x2 speed, would the watch time be 7min or 3.5 minutes?

    Reply
  46. marshall branin Post author

    You never fail to impress and educate. Great video!

    Reply
  47. Jody & Jess - Livin' the Keys Life Post author

    This wa s awesome. You help so many of us!!!

    Reply
  48. GrumpyMan's REVIEWS Post author

    Thank you Mr G I’m learning so much high 5 🖐 where can I find comedy video ideas from

    Reply
  49. The Machine Post author

    The thing about putting 2018 in a video's title and/or description and/or tags is that come 2019, people won't be searching for it anymore…

    Reply
  50. MayitoTek Post author

    I am watching step 2 and Brian is reminding me to stick around because it is about to get good in step 4.. Great strategy for audience retention = more watch time!👍

    Reply
  51. Firmbie Post author

    Brian.I am one of those people who just doesn't know how to correctly read the information from the watch time and viewer retention analytics on one particular video…any help would be greatly appreciated.

    Reply
  52. Techno Tunes Post author

    Really Awesome Video Sir ! Thanks For Sharing Amazing Tips Everytimes !!!! 😎 🖒

    Reply
  53. Jay Dee Archer Post author

    1,290 views on this video when I watched it. You're on fire!

    I'm going to be going back to my old underperforming videos from more than a year ago and redo titles, tags, descriptions, and thumbnails. But I'll do them one at a time, and observe what happens to them. I'm hoping to get extra watch time from old videos as I give them new life.

    Reply
  54. JNGA Time to Play Post author

    Very interesting! Very informative.
    So, if I have made changes to everything…title, description, and all of the tags, in order to amplify/optimise… does that take my video back to square one with the algorithm process? Or does it cause more damage? Thanks!

    Reply
  55. Philippines Fun With JLB & Friends Post author

    More G O L D from BGJ, thanks mate.

    Reply
  56. TheFreedomMindset Post author

    Really practical tips and advice! I know I've been making the 30 day thing mistake! Thanks for also making me aware of the buzzwords in the thumbnail tactic! Gonna be referring to that last video you made for those now! 😂

    Reply
  57. IDICBeer 40k Post author

    Loving these more in depth videos Brian, thanks for the info

    Reply
  58. Chris Heidlebaugh Post author

    Hey Brian, new fan here! I wanted to ask you directly: Did you notice any difference in subscriber counts between your solid white backgrounds vs showing your office / studio? Thank you and blessings.

    Reply
  59. The Aaron & Dad Show Post author

    Great tips Brian G. Very helpful to growing channel like ours. Thank you!

    Reply
  60. FiftyPlusBeauty Post author

    Brian. I have had a mature beauty channel for just 11 months and already have almost 19k subs using your great tips! Thanks so much! Bought your great book and also just signed up for Morning Fame. Love all your generous sharing! 💝💝💝

    Reply
  61. Red Pill Vegan Post author

    Really strong follow-up video from your previous issuance. Really good continuity of strategy

    Reply
  62. Chipface Post author

    I just wanted to say thanks for the great video and all of your videos! I had no clue that waiting 30 days before changing the title would actually affect this and as I watched it I realised, oh crap, I literally changed a word or two from my latest video's title a few hours ago!

    I was just also wondering how the titles and specifically writing search terms would affect a gaming channel like mine? My latest video title is "UGANDAN KNUCKLES KNOWS THE WAY?! | VRChat Gameplay Episode 1 (HILARIOUSLY STUPID)". The first phrase isn't something someone would specifically search for neither is the end phrase saying "HILARIOUSLY STUPID". I see plenty of big gaming channels using this similar style, but what would you suggest as like you mention, phrases should be what people are searching for?

    I wish you all the best and keep up the great work with your channel, I absolutely love your videos!

    Reply
  63. Cj Nerf Post author

    Nice ughhhh i should have watched this before i changed meta data last night on like 6 vids oh well you live and learn

    Reply
  64. Marta Laura Zayas Post author

    Hi Brian G, I'm staking my claim and amplifying my message. I did all my homework from the livestream. I wasn't able to find a white text with black outlines so I just made them black. i also made the schedule small and off to the side. I also put detailed titles on all my playlists. I also changed the first video on the playlist so that they all have my branding on them. I'm still trying to learn the strategy with the titles. I'm at a loss with that skill. Thanks again

    Reply
  65. Trezone Beats Post author

    Yo I love your Brian Johnson tag. Can you make me a music producer tag for my beats. And let me know how much you will charge me.

    Reply
  66. Kellastico Post author

    Finally a tut that has practical advise with examples

    Reply
  67. Now That's Gaming! Post author

    Great video about meta data and how to use the search to find keyword terms. I have a question that has been on my mind for awhile when it comes to the videos I produce. An example is on my channel I am in production of creating videos based on indie games within the gaming genre. I noticed in the past whenever I did realitivly smaller games or demos, it's has been harder to search for the ketword titles. I wonder should I focus some of my content on bigger releases and their keywords? Also if I am covering something that doesn't have a lot of videos on it, would there be any specific way to title or tag those?

    Thank you. This has been constantly plaguing my brain, haha.

    Reply
  68. Hannah's Treasure Box Post author

    Thank you Brian for this video. It was very informative:)

    Reply
  69. FORDY RUNS Post author

    Awesome advice about the tumbnail! tks

    Reply
  70. The Cookie Couture Channel Post author

    Thanks !!! Great info as usual!

    Reply
  71. The Cookie Couture Channel Post author

    I have to watch your videos several times, and every time I watch them I understand it better!! Thanks!!!

    Reply
  72. EC Toys Post author

    Thanks for all the tips. Why do channels add links to other videos and playlist to their video description? Does it help?

    Reply
  73. Babonga Babonga Post author

    Oops! I always change my metadata! I guess I won't anymore… But it is frustrating because I rank second in SEO and still I get no views!😸

    Reply
  74. Wondering Green Man Post author

    Great information! I'm still trying to get the hang of this, so I appreciate all the help I can get!

    Reply
  75. Sez Francis Post author

    Hi Brian! I’m new to the channel; Ryan from Crimson Studios sent me here. These are great tips; I never thought of them before. I’ll go back and rewatch this video again, just to get the confidence back on YouTube. Just subscribed; you are awesome 😎. 🦋✨

    Reply
  76. Jestering Glass Post author

    I love your videos! Iv been watching alot of other video influencers and you are the first one to really go onto depth with each topic. I come out learning a lot from your videos!!

    Reply
  77. What About Nepal Post author

    Why don't you add 2019 also and then you'll be there to rank first next year?

    Reply
  78. dugroz Post author

    So, my videos are often made in "pairs" — I review mattresses, etc. I will usually have an unboxing video, then about 2 weeks later a "main" review video for the same product. I have been going into the first unboxing video and putting in a link in the description, and a card, and an end screen all linking to the main video (as soon as the main video is made). Am I hurting myself by doing that? Thanks.

    Reply

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