YouTube SEO Study: Captions Lead to More Views

By | August 24, 2019

BRAD ELLIS: We did an experiment
with one partner a year ago, and saw just by captioning
videos in the same language– they were English videos
with English captions– we did a scientific AB
test, saw a 4% increase in traffic and views and
watch time on YouTube. And then imagine
what that could be if you’re making it
accessible in more languages.

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