YouTube SEO – How to Rank YouTube Videos. How to get more views & increase audience retention

By | November 10, 2019


Hello. My name is Ben Lovegrove and in this
video I’m going to provide you with some easy to follow tips for improving your YouTube
SEO. I’m going to describe what changes you can
and should be making to rank your YouTube videos for maximum traffic, views, subscribers,
and viewer interaction. Follow the link to my blog for details and
links to the products I mention in this video. The blog also contains a link to a FREE YouTube
SEO cheatsheet. Download a copy and use it every time you upload a video. What is YouTube SEO? YouTube is the second biggest search engine
after Google, and Google owns YouTube. Video marketing is HUGE and is growing bigger
but if you want your videos to be found among the millions that exist they need to be optimised
for searches. Just as we have to fine tune our websites
for SEO purposes we also have to ensure our videos are checked and tweaked to exploit
every chance of being found and viewed. YouTube SEO then is simply the processes of
optimising videos so that they have the best possible chance of being found. Found that is, not just in the search results
but also in the list of suggested videos that YouTube shows you when you’ve viewed another
video. Keyword Titles There isn’t room in this video go into an
explanation of how to choose keywords and phrases. I’m going to assume you’ve found
your chosen keyword. For the purpose of this video let’s assume
you’ve made one about horse riding for beginners. Perhaps you’ve chosen the title ‘Horse Riding
Tips For Beginners’ because that’s your target keyword phrase. You get the general idea. So your keyword
phrase should be used three times: 1. It should be the name of your video filename
before you upload to YouTube. 2. It should be at the start of your video
title in the editing area. 3. It should be repeated at the start of your
text description. YouTube SEO – Video Description So you’ve named your video by using your keyword
first followed by other key terms to a maximum of 100 characters. Next, add the description. You have 5,000
characters for this so use as much as you can. Repeat the keyword title and then give a full
and accurate description. Treat this description with the same diligence
and attention to detail as you would any blog post or article. Proofread it for any spelling, grammatical,
or punctuation errors. Be sure to include any links to your author
or business sites but don’t over do the links. Remember that Google looks for content that
is relevant, useful, and original. YouTube SEO – Video Tags Once your description is complete add the
relevant tags. Don’t be tempted to add tags that are not
relevant to your content. You aren’t going to attract more traffic by adding irrelevant
tags. Also, by effectively spamming your tag area
you risk having your account suspended if you use this and other underhand techniques. You have a total of 500 characters to fill
up in the tag section so use it wisely. YouTube SEO – End Screens and Cards End Screens are often overlooked by those
in a rush to simply upload their videos and hope for the best. End screens are those small hyperlinked images
that appear near the end of a video, about 20 seconds from the end. You can add several of these if you wish.
The options are: 1. Video or playlist – yours, or someone elses
2. Subscription link for your channel 3. A link to another channel that you want
to promote 4. A link to an approved websites An approved website is one that Google/YouTube
have identified as belonging to you. This might have been verified through Google
Webmasters site. If you need any help with that, post a comment below. Cards are those little icons that appear throughout
the video. Look at the white circle containing an ‘i’ on this video Click that and you’ll see the cards I’ve added
to this video. There may be one or several linking to approved websites. Like End Screens they could also link to playlists,
videos, subscription links, or channels. So, to summarise the tasks so far, you’ve
added nice long title, a full description, relevant tags, end screens, and cards. How else can you improve YouTube SEO? – Add the video to a playlist.
– Share it on social media – Encourage others to share it
– Respond promptly to comments – Encourgage interaction in the comments
– Be responsive and friendly, even to negative criticism
– Share your video in relevant forums, Facebook groups, Google+ communities When sharing in forums etc, respect the rules
and accept a deletion if it occurs. Finally, if you want another handy way of
working through all the YouTube SEO checks, analysing the results, and keeping abreast
of how your videos are performing, I recommend VidIQ. This is both a website dashboard that provides
important data about how your channel, playlists, and videos are performing and a browser extension
that analyses whatever video you happen to be looking at on YouTube. So you can analyse your own videos and any
others, including your competitors. Lookout for the links to this and other useful
tools on my blog at benlovegrove.com/youtube-seo/ Thanks for watching! I hope you found this
interesting and useful.  Please give the video a thumbs up, share it,
and add a comment, gives some feedback, or ask a question below.

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