Yoast SEO – Yoast Step-by-Step Tutorial P12

By | August 11, 2019

Hey there, this is Jordan Alexo from Prositetutorials!
Where I talk about professional website in 5 steps. In this video, I am going to talk
about one of the most popular plugins for search engine optimization called, Yoast!
This is really a fantastic plugin that comes with a lot of features. I personally consider
if you are starting out this is probably one of the easiest plugins for you to setup. In
this video, I am going to explain in detail how you can do it! So let’s get started! The
first thing that you need to do is simply install the plugin. For you to do that, you
go to your WordPress dashboard. Once you are here, you go to the plugins section and you
press add new. You can see that you have this search box. You want to search for Yoast.
Actually, I wrote it wrong. Yoast… and it’s this first plugin that appears. You might
want to click on this link so you can grab more information about this plugin. This is
really a very popular plugin. You have 4.5 rating, which is really good! And 1 million
active installs, which is really, really a lot! So I am just going to press install now.
Activate the plugin. You can see that once I activate this plugin, I have a new section
appearing on my sidebar. I believe they made an update yesterday or today and the icon
that appears on the sidebar now looks different. So I am going to click on it. Once you click
on it, you are taken to the general tab. If you want you can just start a tour and basically
what this does is… it opens up a window and goes from each section just giving you
some details about the several features that you can see. But you certainly you won’t need
that because once you watched this video, you will have a clear understanding about
Yoast. You can also click on latest changes just to see the updates they made for this
plugin. So you can get more information. And for some reason if later on, you made some
changes, which you don’t like much and you want restore to the defaults settings that
you had initially once you installed this plugin on your website. You can press on this
button called restore default settings. Then you want to go to your info, you want to put
your website name and also if you have an alternate name for your website, you might
want to put it over here. This information will later on appear on the search engines
results page. So I am just going to put Prositetutorials! Below you want to either choose if you are
an individual behind your website or a company. In this case, it’s a person. Below you want
to write your name. This information then is actually goes to Google Knowledge graph.
So they gather this information from you then you just press save changes. Next tab webmaster
tools. This is an option that allows you to quickly verify your website with each specific
tool that you can see on the listing. So I would recommend for you to at least do for
the first three ones with Alexa, Bing and Google. And Yandex which is one of the most
popular Russian search engines, you might also want to do that because it’s really quick.
I am just going to explain how you can do it with Google so you can get a better idea.
So you want to click on the link then you are taken to webmasters central. I already
did this for this website. But you want to select HTML tag. Once you do that, you want
to grab this piece of coding that appears on this bar. Select this, go to your website
once again and paste it over here. Once that is done, just press save changes. You can
see that it immediately removes all the unecessary coding that was appearing previously and just
grabs your ID. Now I want to go once again back to webmasters central, click on this
button that says, verify. And it’s really that simple! Now let’s go to security and…
for me to explain more in detail this… One of the reasons why this plugin is so good
is because it allows you to basically optimize each page individually that you have in your
website for the search engines. So this is one of the posts that I have in my website
and you can see that below, I have this box that belongs to Yoast. And this allows to
basically optimize this line, which is the meta title. This is the title that later on
will appear on the search engines results page. And it also allows you to have the description
that you want for your post or page on your website and also the meta title appears once
you go to your post. Once you go to your post, you can see that the meta title appears over
here on the tab. Basically, if you have several people using your website, people probably
you don’t trust much! You might want to keep this option checked because this way people
cannot use the advanced part that belongs to Yoast SEO meta box, which is this box that
I mentioned previously. Because if they have that option appearing they can not index that
page so that means that it won’t be index by Google, Yahoo, and so on… So it won’t
appear later on, on the search engine results page and also they can do funny stuff for
example, redirect that post to another website and so on… So if you have more people using
your website then just keep this option checked. If you are alone then no problem just keep
it un-checked and just press save changes. Let’s go to titles and metas. First rewrite
titles, well… sometimes, some themes cause some problems when it comes to configuring
the meta titles for your website. If you are having problems then you may want to choose
enable force rewrite titles. But this actually something that is auto-detected by Yoast SEO.
In this case, they didn’t notice any kind of problems on my website. So they let it
unchecked. Titles separators, once again this belongs to the meta titles. So the meta titles
is the line, this line that I… mentioned previously. And you can define the kind of
separator that you want appearing over there. This is really not very important! I am going
to homepage. This is the template that you want for your homepage. By this I mean that
these tags will later on be substituted in this case by your site name. So once I go
to my homepage, you can quickly see that this line, actually the tags are being substituted
by in this case first is the title, the name for my website. And also the tagline, which
is this line. This is really not something that… that important because the reason
why you are using this plugin is because you want to customize individually each page that
you have in your website. So what I typically do is… I simply delete everything that you
can see over here. In this case add a dash, and I just write the title that I want for
my website. Actually, I already have over here this copy, so I am just going to leave
this! Once again this is the meta description, this is the description that will appear on
the search engine results page that belongs to Google and also other search engines. Once
again, you want to put your keywords, you want to put a good and enticing description
for your website. So…
this doesn’t really matter. This is just an example. Actually, you want more tags,
if you want to see more tags, you just click on the help section. You go to basic variables,
and you basically see all the tags that you can use with Yoast. So I’m just going to save
changes. You can see that once I refresh my website, you can quickly see that my meta
title actually changed! You cannot see the description but… once, this… my website,
this website appears on Google or other search engines. The description will appear over
there on the results page. Let’s go to post types, post types I am just going to leave
the default template. The reason why I am going to do that is because when it comes
to posts sometimes you might actually forget to had a customize meta title and also description
to your website. So I am just going to leave the template for that. So meta description
template, I am actually going to select something called, excerpt. This line! This tag! I’m
just going to copy and paste it over here. What this does is… it grabs the first lines
from my posts and uses as a description for my post. Below you can see that you have meta
robots, not index or follow. You certainly want your posts being found by Google and
also indexed on their search engines. So you don’t check this option. Date in Snippet Preview,
this really depends a lot on the type of website that you have. If you have a website that
you offer every single day fresh news then you certainly want to add the date on your
snippet preview. If you have a website that has ever green information then you don’t
want this option. Yoast SEO Meta box, well… you certainly want to use this. So you don’t
want to add it. I am going to do the same thing for pages and also for media, and just
press save changes. Let’s go to taxonomies, categories! Typically the categories on your
website is just copied content from your posts and if you don’t want your website later on
getting penalized by Google for having copied content then I strongly recommend for you
to not index those categories pages. And also it’s quite unnecessary for you to have the
SEO meta box appearing on your categories. Going to leave the same options for tags,
andd also format and press save changes. Archives! Archives basically I go just below and…
I’m going to, in this case, I’m not going to index the author archives. Because typically
the author archives just grabs information either from your categories page or from your
homepage. Once again, pretty similar to what I explained previously. If you don’t want
to have problems when it comes to copied content and getting penalized your website by that,
then I recommend for you to not index those pages on your website. Pretty much that is
all that you need to do in this page and just press save changes. Now let’s go to others,
in this option if you want to prevent the second page, so I am going to explain more
exactly what this is… This is my main website, once you have a lot of posts appearing on
your blog, and this is only for your blog, if you have a blog appearing on your website.
You can see that below you start having something like the first page, the second page, third
page… And you certainly don’t want people finding the second page or the third page
on the search engines and going to those pages. Because you want people going to your main
page, your homepage. So what you do is simply not index those pages! So I am just going
to select this option. And for some reason if you want to use meta keywords, which is
pretty useless now in days because no search engines uses that. You might want to check
this option if you want to use meta keywords on your website. DMOZ directory, this is one
of the most famous directories on the Internet. If you don’t want Google using the description
from those directories for your website then just add this option. Add… noodp robots
tag sitewide. So they don’t use the description appearing on DMOZ directory. And the same
thing for Yahoo directory, so it’s pretty much the same thing. Just press save changes.
Now let’s go to social… One of the features that I really like a lot
is the social aspect that belongs to Yoast. Once you click on social, you’re taken to
the accounts tab. Over here, what you want to do is simply grab for each profile that
you have belonging to your website the URL. This informs Google that those accounts or
those profiles belong to your website. So you want to do it for Facebook, or any of
the profiles that you have for your website. And Facebook, the first thing that you want
to do is simply click on add open graph meta data and below you can see that you have frontpage
settings. This pretty much allows you to craft the information that you want each time someone
publishes the URL from your front page of your website. It allows you to add a customized
title, also description and also an image to that URL. So I am going to explain how
you can do that you just click on upload image. You pretty much choose the image that you
want to use and that will appear on Facebook later on! Also a title and also a description.
Once you do that, you just press save changes. Now what happens is… when someone… when
someone shares your website on Facebook. You can see that the image that I selected appears,
also the title and also the description. So basically, if you know that the community
that follow you on Facebook is… basically attracted to some kind of titles or descriptions
that you have then this allows you to pretty much craft that. So you can have something
that is really enticing to your Facebook community. And default settings this allows you for example
if you have a post that someone shares on Facebook, which doesn’t have an image, this
allows you to add a default image that will appear. So I am going to just select one,
it can be this one. If you want to use Facebook insights, which allows you to see the behavior
that people have on Facebook, while using your domain name. You can use this, you just
need to press add Facebook administrator. Click on this link. Once you go over here,
you add your domain name. In this case, it’s prositetutorials… this one and select the
profile, which is Prositetutorials. You just grab this ID that appears over here. Actually,
I am having a hard time just copying this, which doesn’t allow me. So you grab that ID,
you go over here, you remove this piece of coding and you just leave this number. And
also add a name to your administrator. Just like this… and press add Facebook administrator.
You can see that now you have this appearing below and you just press save changes and
there you go! Twitter if you want to use Twitter cards, this is an option if you want more
information about Twitter cards. You just go to this page, dev.twitter.com. So… I
am actually going to leave the link on the description from this video and you can read
more exactly what are Twitter cards. If you want more information about this. And if you
want to use this just check this option, add Twitter card meta data. You can either have
just a summary or summary with a large image. And this makes your tweet basically have more
information about your website and also a nice looking image and so on… each time
that someone tweets your website on Twitter. Just press save changes. And Pinterest verification,
this allows you to verify your website with Pinterest, so you just click on this link.
Basically, follow the next steps that you can see over here and this allows you to verify
your Pinterest account. And… if you want to add Google Plus specific post meta data.
Just select this option and also don’t forget get the URL that belongs to your profile from
Google Plus. It should look something like this! This URL that you have over here but
in your case it would be the one that belongs to your profile then just press save changes.
That’s all about social! Then you have xml sitemaps… xml sitemaps is not something
for the people that actually go to your website, it’s only for the search engine crawlers.
This helps the crawlers to quickly see the posts that you have in your website, the new
content have to your website and so on… So you want to check this box if you still
don’t have it, so you can start using this option. And entries for page, one thousand
entries is pretty much all that you need! Once you click on this button, you can see
that it still doesn’t appear. Actually, I never to… go to General and… press again
and let’s see… now it does appear. So you can see that… this is the sitemap once you
click on this link, you can see the posts that I have on my website and this is just
a test website so I don’t have many links. So if you don’t have a sitemap appearing just
press disable author and user sitemap. Then you can go to post types and pretty much choose…
if you want to exclude the posts from appearing on your xml sitemaps, you certainly don’t
want to do that, or pages! In this case, I am just going to leave the standard option
checked, which is media. If you want to exclude for example a specific post on your website,
you just need to grab the ID belonging to that post. And if you want to exclude categories,
tags, or format, post format appearing on your xml sitemap. You can do it by checking
one these options. But I am just going to leave the default settings. Now on advanced…
When it comes to the advanced options of Yoast, if you are a new user there is really not
much that I recommend for you to use over here! Anyway, I am just going to give you
a brief explanation so you can get a better idea! Breadcrumbs allows you to add some extra
navigation links to your website pages. This is good especially, when you have a website
with a complicated hierarchy with several sub-pages and so on… This allows your visitors
to more easily navigate throughout your website. However, the problem is this typically doesn’t
come with your WordPress theme and you actually need to insert the coding into your website.
So for you to use this, you need to check this option, enable breadcrumbs. You go below,
where you see this link you click on it! Now you are taken to this next page, which I recommend
for you to first read it so you can get all of the details. Basically, what you need to
do is just copy this coding and just paste it one of the three files that they mention
below! You can either paste it on the single.php file, page.php file, or header.php so it really
depends on where you want to place the breadcrumbs. You need to choose one these files. So you
grab this coding, you go back to your website, you go to appearance and you choose editor,
and you choose the file that you want to paste the coding. Anyway, I am not going to use
this! Let’s go to permalinks. When it comes to permalinks there is really not much that
I suggest over here for you to use. Actually, some of the options might not, really work
well on your website, and it may have some results that you don’t want. Anyway, the first
option strip the category, basically it allows you… you can see that once I go to… the
category page from my website. This allows me to remove this category extension from
appearing on my URL. So you want… if you want to remove that just click on this option.
And what I recommend also is to clean up the head section of the coding of your website.
Because this allows the robots more easily crawl your website pages. This allows you
to remove the unnecessary coding that you have on your website. So I recommend for you
to check the first three options. But if you have a RSS feed on your website, you shouldn’t
choose the last option. But if you don’t have it then you can choose it and… just press
save changes. RSS… Well this is one of the options that is really good because there
are websites on the Internet that basically scrap the posts that you have on your RSS
feed and then they paste it on their own website. This allows you to… for example, this allows
you to add a link to that scrap information back to your website. Also, you have several
tags that you can use below. Anyway, the one that comes as standard, this option is pretty
good! So I am not going to do anything over here. Then you have tools, bulk editor…
allows you to basically, edit the SEO titles on your website in bulk. Then you have in
tools also file editor, this allows you to create a robot txt file. This is a file that
basically allows you to tell crawlers or robots that crawl your website, which are the pages
that you want them to crawl. This is really not something that is really important if
you are starting out! Then you have .hatacess file… this is a file that allows you to
redirect pages, allows you to tweak the security of your website and so on… Import and export.
Basically, you go to import from other SEO plugins, if you are for example using All
in One SEO, this allows you to import all the SEO information from that plugin back
to Yoast. Then the other option, which you have! This is actually something that is based
on the SEO information that you later on have in your website. Then search console, this
allows you to… for you to connect Yoast SEO to Google search console, or Google webmaster.
For that you just click on this button. You press allow, you grab this key or ID. You
copy it, and you paste it over here, press authenticate and then you basically choose
the profile that you want to use and you press save profile. Then you have extensions! Extensions,
it allows you for example if you choose to use videos SEO, it allows you to more easily
optimize the videos on your website. If you have news on your website, and you want it
later on appearing on Google news. This allows you to optimize for that! Then you have local
SEO, if you want to optimize your website for the local searches then you can use this
extension. Then let’s go to posts now, so we can talk about the last option! Now one
of the most important features of Yoast is really this one, which is the SEO box in each
individual page that you have. And this allows you to further optimize your website pages
so it can more easily appear on the search engines. You can see below that you have Yoast
SEO, which I already show to you previously. But this allows you to basically add the title
that you want later on appearing on the search engines and also a description that you want
appearing. But the first thing that I recommend for you to choose is a focus keyword. Basically,
this is the keyword, which you want to base this article around. So, just choose one,
let’s say… what is search engine optimization. And you can see that below, you have something
called, content analysis. This allows you to see where your post is actually failing,
which are the parts that you actually need to further optimize. However, I want to tell
you that you shouldn’t really obsess in trying to get all of… every single dot over here
green because you certainly don’t want to over optimize your website pages, or it might
result in you having actually worse results on the search engines. But try your best to
get most green dots but really don’t be obsessed with this. It’s more important for you to
actually have good content that people really enjoy reading. Instead of trying to get everything
exactly optimize for the machines. So once you do this, you want to first optimize your
meta title with the keyword that you want to rank for. So has I…. actually, I am just
going to leave this one, what is search engine optimization. And below I am actually going
to change the description.
So… this is just an example and basically, what you want to do is always add on the meta
title the keyword which you want to rank on the search engines. And you can also add it
on the description of your post or page. So you simply select this, and you can see that
it allows you to basically change this information. Now let’s go below to advanced. Meta robots
index, this allows you to either index this page. This means that it will later on indexed
by the search engine and appear on their results. Or, you cannot index it. You can for example
not index it if it is for example a sales page, where you are promoting a product and
you don’t want for example appearing on the results belonging to Google, or Yahoo and
so on… So you can choose no index for that. Then you have meta robots follow. Usually,
I leave follow but you might want to use no follow for… for example you have several
affiliate links on that page and those are links usually not very… that Google usually
doesn’t consider them good and you might want to choose no follow. This means that once
the robots crawl that page, they won’t follow that link, neither will they pass link juice
from your website to those websites. Then canonical, for example if you have… this
page that you are using is copied content from another one, you might want to put the
URL where you got that information. This allows you … this allows you basically to not get
penalized by Google for having copied content within your website or even in another websites.
And the last option, which is really, really good! It allows you to optimize your post
for Facebook, Twitter and also Google Plus. Basically, once someone shares the link belonging
to this post, you can choose the title that will appear on their Facebook, and also the
description and also the image. Basically, the same thing for Twitter and also Google
Plus. So that is all about Yoast, and how you can configure this plugin, which is really,
really good! So that is all for this video, I hope you enjoyed! Please subscribe so you
can receive my weekly video updates, where I talk about WordPress, SEO, how to make money
online and much more! So stay there, stay tune with Prositetutorials! Bye…

48 thoughts on “Yoast SEO – Yoast Step-by-Step Tutorial P12

  1. Jordan Alexo Post author

    If you have any question about Yoast SEO then please leave it in the comment section below. If you enjoyed this video leave a like, share it, or subscribe. Thanks for watching, stay tune with Prositetutorials!

  2. Quixotic Media Productions Post author

    Thank you so much for this video! It helped me out a lot! I am having an issue with getting the google authorization code under the search console. It tells me that no profile is found.

  3. Hoboseotools.com Post author

    If you want to your website google 1st page use free seo tools www.hoboseotools.com

  4. ahmad adami Post author

    Thanks for the video jordan, clearly explained every option of yoast seo plugin.

  5. INNER FIRE Post author

    I just reinstalled yoast. Why doesn't it have the "force rewrite title' option? It isn't even there in the general tab. It just has the option to change the symbols.

  6. INNER FIRE Post author

    This is a great tutorial! It has totally put me at ease about the wording changes in the browser tabs. I thought my site was messed up when I first saw that. Now I love it that we can edit that information. Thank you!

  7. Cherry Bizuterija Post author

    Great video. I have a problem with this yoast plug in. On every page it says The text contains 0 words. This is far too low and should be increased. I have over 200 words on every page. Can you look at the site and tell me what is the problem please. http://cherrybizuterija.com/

  8. Jean-Francois Renaud Post author

    Thanks Jordan for this very informative tutorial.

  9. Stephan Mayer Post author

    Jordan, your video tuturial is really great! I have installed Yoast and set it up. Now I would like to optimize the pages of my website socialmedia-blog.net.

    When I open, e. g. page > vita and then scroll down below the text field, I am able to set up focus keyword and the Yoast shows me various things I should consider. However, I am unable to find any field that allows me to determine a SEO title and a meta description. Do you have an idea what the problem could be? I have installed the latest version of and have followed https://www.youtube.com/watch?v=qs2mB8lTROQ to learn how to work with Yoast.

  10. WILLIAMS JOHNSON Post author

    very good tutorial,
    can you please make another tutorial on google analytics

  11. Stephen Dalton Post author

    Really great information. I went through each step and configured my website accordingly; however, I do NOT have the Yoast SEO Snippet editor on my site. How do I get that when I want to edit for SEO? Thank you

  12. Shafiqul Islam Post author

    Jordan thanks you lot. many confusions have gone away after watching your video.

  13. Dave Ward Post author

    Great video helped a lot very clear and concise will keep going back to the video until the plugin is set up correctly.

  14. Dipankar Mitra Post author

    Really this videos is so helpful for my on page optimization. Thanking you ..

    visit jobs and education information visit www.bdjobsnews1.com

  15. Bogan Monk Post author

    Cheers Jordan! Very much appreciate your vid. Clear to the point Thank You 🙂

  16. decafcoffee73 Post author

    I used to use dreamweaver back in the days for all my sites that had targeted keyword and phrases. Is wordpress used now? The same way?

  17. Kim's Gardens Post author

    Great video and great step-by-step explanation. I have followed each one and hope to have a better optomized website. Thanks.

  18. jay cater Post author

    love your vids! i have a problem, everything was going good, but then my yoast plugin start Freezing every time i enter a focus keywords .i have the latest version 3.0.7 and my wordpress in up to date. I cleared the browser's (Google Chrome) cache delete it and re instill it. and it still freezing any ideas how i can fix this?

  19. Sana Ullah Post author

    Some of my pages are not being indexed by google. the sitemap is made with yoast and in google console it says 13 submitted, 5 indexed. why is that? I have no backlinks to any of pages not even for those that are being indexed. my site and all the posts are 5 day old. but some appeared and some not.

  20. Koh Louis Post author

    @jordanalexo Hi, regarding the snippet. My website is based on latest post instead of static and it does not create a page. How can go about to optimise my snippet ?

  21. Kridsada Yantarawattana Post author

    Thank you! the easiest to understand!

  22. Aim Global Nepal Post author

    thanks but ur voice is unbareable man what is that accent so irritating

  23. Atlanta VideoTutor Post author

    Hi under Yoast SEO – Social – Facebook – I don't have a title and description in my YOAST SEO to to customize my facebook post; I only have a an upload image option. I currently run 3.0.7 Yoast, is the version of Yoast I have the issue?

  24. Elsie London Post author

    I'm needing some help with linking my Yoast SEO robots.txt file with google search console.

  25. Helcim Post author

    Yoast is a fantastic plugin for anyone using WordPress! Great guide.

  26. María del mar Escallón Post author

    Hola, tengo una duda… me gustó muchísimo el vídeo, pero después de hacer varios ajuste, me di cuenta que en la colocar el mouse sobre la pestaña de la página se repite el nombre… sale de esta manera "Raices spanish raices spanish and culture – ven, conoce y aprende" No entiendo por qué sucede. Qué debería hacer para solucionar esto? Muchas gracias.

  27. Helen Arias Post author

    Thank you for posting this tutorial. SEO can be confusing and a little boring too 🙂
    Your video helped me make the necessary changes to my blog. I took at look at the Twitter Card link & it's not easy to understand. How important is it? Most of my new followers are from Twitter.
    Also, thanks for mentioning that we do not need to obsess over the Green, Yellow & Red dots. I thought I was doing something wrong because all of my dots weren't green. www.healthychica.com

  28. Macau Hill Post author

    When I google my webpage I get this weird texts instead of any good information:
    "<my company name> www.mywebpageadress.com/<and then the name of my pictures>. How do I change this?

  29. Charm Gamboa Post author

    Hi! I'm done with the facebook part but when I post the link on facebook the picture and description doesn't appear.

  30. Aaron Raymond Post author

    Nice tutorial. In future when referring to a specific link or section in the tutorial please state the name of the link rather than calling it 'this' and 'that'. This allows us to view our own website seo settings whilst listening to your video playing on youtube. Otherwise, we have to keep switching over from window to window. Hope this makes sense! 🙂

  31. Rajeev Ranjan Srivastava Post author

    will it work on the free domain website? means if I have a free domain website and I am using this plugin, will my site will search by the search engine?

  32. Rohan Patel Post author

    Thank You! Nice explanation
    A piece of advice Speed 1.5.

  33. Dream Builders Post author

    How do you do it if you have a static home page? and a static blog page?

  34. esty333 Post author

    I have only the free version of Yoast for now. Do this video can help me? or I have to buy the primum version?


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