Yoast SEO meta box (block editor) – Yoast SEO for WordPress training

By | November 2, 2019

We’re going to take a closer look at the features
Yoast SEO offers when you’re writing a post. In the block editor, there are two ways to
use Yoast SEO. First of all, there’s the sidebar. Remember that you can get Yoast SEO to show
by clicking the Yoast icon at the top right. And then there’s the meta box below the post. Let’s first explore the sidebar and its
functionalities. At the top, you can click “snippet preview”. This gives you a preview of what your search
result may look like in Google so you can make adjustments. Now, note that it’s not definitely what you will see
in the search results, because Google can change things and we can’t influence that. But by putting some serious effort into editing
your snippet, you can get great results. So, you see here that you can edit the
SEO title of the page, and edit the slug and add a meta description. And we’re going to give you a lot of advice on how to actually do this in the next module in this course. So, let’s close that. And move on to the second collapsible header, in which you’ll find an analysis of
the readability of your text. And here, we’ll tell you whether you’re
doing everything well when it comes to writing an understandable text or wether you could use some improvements or maybe even that there are big problems
with your readability. We’ll always give you a bit of specific
feedback, which tells you if you’re doing things right or wrong and what you should
do to make sure that you’re doing things better. So in this case, the author has done a good job. As you can see there are many good results. The text isn’t too difficult to read; the author hasn’t used passive voice too much; the subheading distribution is great, and as is the sentence length. The only thing the author could really improve on here,
is using more transition words to connect sentences and paragraphs So, that’s the only improvement. And there are no red bullets, so good job here. Now, below the readability analysis,
there is the focus keyphrase. Here you can enter your focus keyphrase,
for which you want to be found in Google, in this case “email marketing”. You can also add a synonym. Filling in your focus keyphrase allows the plugin
to give you feedback on your SEO, just like the readability analysis gives you feedback on the readability of your text. We’re going to dive into the feedback in more detail
in the next module. But as you can see here, there are a couple of problems the author still needs to solve and there are a couple of things that have been
done well. Below the focus keyphrase menu, there’s
the option of adding a related keyphrase. You can only do this if you have Yoast SEO
Premium. But this functionality allows you to optimize your post for more than one keyphrase. And you’ll get feedback for each of these keyphrases,
individually. The next header is
“cornerstone content”. If you mark your post as cornerstone content, you want it to play a really important role
on your website. We’ve discussed cornerstone content in the
previous training video. They are your most important articles. So, if you tick this box,
the analysis will be a bit stricter so you’re sure you’re writing
a very well-optimized post. Now, if you’re using the free plugin, that’s
all there is to see. If you’re using Premium, however, there
are two additional headers here: “Internal linking suggestions” and “Insights”. The internal linking suggestions feature is
really useful if you want to improve your site structure. It’s important to link to related pages. Here, we analyze your entire site and give
you suggestions for what articles you may be interested in linking to, because they are related in some way
to the article you’re writing right now. Under the Insights header, you can see what
words and combinations of words you use most frequently in your text. This gives you an indication of what you focus
on in your content. If your keyphrase doesn’t show up here,
you may still have some work to do. As you can see here, “email marketing” is actually the most frequent combination of words in this article, so that’s very good. Now, there are some things which are not in the sidebar, so we’ll have to go to the meta box under the post. Now, the first tab has exactly the same
functionalities as the sidebar does. The second and third tab, however, are exclusive
to the meta box. So let’s explore them! If we go to the “Social tab”, you can see that
there are two tabs you can work on: you have a Facebook and a Twitter one. And this simply allows you to upload a Facebook
image; to edit the Facebook title and to edit the Facebook description, similarly to the
snippet editor – but for Facebook. And the Twitter one works exactly the same way,
so that’s nothing too difficult. The “Advanced tab” allows you to edit some
things and you should really only do that if you know what you’re doing, because this
can break a lot of things. The first one is simply indicating whether
you want the search engines to show this post in the search results. There are three options here: you can either say
“Follow the default settings”, which we’ll show you how to edit
in the plugin settings later in this training or you can say “Yes” or “No” and make sure
that you don’t follow the default setting. So if you want something different than
the default, you have to be here. You can also indicate whether search engines
should follow links on this post, and we’re going to go into why you should do this or
not do this in another lesson, but you can do it here. And you can put in some advanced settings
for meta robots using the dropdown menu. You should really only do this if you
really know what you’re doing, so if you don’t, don’t touch it. And lastly, you can fill in a canonical URL. If you want to know how that works, check
out the “Under the hood of Yoast SEO” module right at the very end of this course.

One thought on “Yoast SEO meta box (block editor) – Yoast SEO for WordPress training

  1. Seahorse Whisperer Post author

    still not seeing either box (below or above) since the update. This will be fantastic if it begins to work!


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