Yoast SEO in WordPress (classic editor) – Yoast SEO for WordPress training

By | September 2, 2019


In this module,
we’re going to dive deeper into the Yoast SEO
for WordPress plugin. And in this video
we’re going to see all the locations where you can find elements
of the Yoast SEO plugin. And the first one we’re going to look
at is the WordPress dashboard. So if you’re on the WordPress
dashboard you can see the Yoast SEO posts
overview meta box at the bottom and there are three elements to it. First of all, you have
the published posts SEO scores, which is subdivided
into three separate categories. And these categories are called
“needs improvement”, “good” and “OK”. And this is very convenient because it allows you
to see the category, for example “needs improvement”,
if you click that you get an overview of all the posts
which have bad SEO scores so you can very quickly see
which posts you need to optimize for. The second element is called
the indexability check by Ryte and this simply gives you feedback on whether your homepage can be put
into the search results by the search engines. So this is useful for a quick check. And the third column is simply an overview
of the latest blog posts on yoast.com. There’s a second location in which
you can find the Yoast SEO plugin and it’s called the posts overview. So if you click “Posts” you can see
all the posts you have and there are elements
of Yoast SEO in here as well. And on the right you can see four columns (that is if you have the Premium version,
otherwise you have three) and the first column is the number
of internal links in that particular post. And you need to have a good internal
linking structure, which we’re going to go
to come back to later and this gives you an overview
of how you’re doing on that part. The second column
is only available in Premium and it shows you the number
of internal links linking to this post so all the other posts
on your sites linking to that post. The third one shows the SEO score, which in this case is green for the top one and red for the middle one. and the fourth one shows you
the readability score. So here you have an overview
of all your posts and the SEO scores
and the internal links. You can see at the top two additional
things: “orphaned content” (and note that this is a Premium feature as well and you won’t see it
if you’re using the free plugin) and “cornerstone content”. We’re going to come back
to cornerstone content, but just quickly it’s– cornerstone content means that it’s
the most important posts on your site and you can see here and select here
the cornerstone content articles to make sure that you’re doing well
on the most important parts of your site. Orphaned content is content
on your site which is not linked to, so which is not part
of your internal linking structure and you should really avoid that
so if you click the orphaned content one you can make sure that you link
to this post from other posts to make sure that your SEO
internal linking strategy is in order. Now, there is one more thing
we can do here, which is to click
the “screen options” option and if you do that you can show
the SEO title, the meta description
and the focus keyword on this page. So let’s do that. If you click those,
you can see some additional information. Now, if we click a post we’ll see that there is
a lot of Yoast SEO going on there as well. The most important thing
is The Yoast SEO metabox which is right under
the post you write. And it’s quite big
so we’re just going to go into part of it and go into the details in
in the next video. What you can see here is that
it has three vertical columns, and a couple of collapsible headings. The first vertical tab
is the most important one: it’s the one where you enter
your focus keyword and receive feedback on your post. On the first tab, you can see
a little preview of what your result might look like
in Google. On the second tab, you get feedback
on the readability of your post. On the third tab,
you enter your focus keyphrase and receive feedback
on the SEO of your post. The fourth tab allows you to enter
additional focus keyphrases if you use Yoast SEO Premium. The fifth tab allows you to mark
your post as cornerstone content, and the last tab,
which is also a Premium tab, gives you insights into the words
you’ve used most frequently in your text. Now, if we scroll back up and and go to the second vertical column, we’ll see the Social tab, which allows you to tell social media what you want your posts to look like
on their site and the third tab
is called the Advanced tab and if you have an extension like Video
SEO or News SEO, you can see additional tabs right here on the right. And there is one more little thing: if you have Yoast SEO Premium, you
have an internal linking meta box here which allows you to set up
your internal linking structure and which we’re going to go into in detail
in a separate video. Now you may have noticed at the top
of the page a Yoast logo as well and what you can do here is quickly
navigate to some convenient tools, for example the configuration wizard, which allows you to configure
your plugin settings. And there’re some tools to help with keyword
research and your SEO settings as well. You also have on the top right
the Publish MetaBox in which you can see very quickly whether
your readability and SEO are up to par. Another important part is located
in your user settings. And if you have
a lot of users here you can change their role to SEO editor
or SEO manager and manage their SEO capabilities like that. For example you don’t want everyone
to be able to do redirects and you can determine here
who can do them and who can’t. Now the last thing which is important
are the Yoast SEO Settings tabs that you can see right here and we’re going to go into each of these
in a separate module.

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