Yoast SEO for WordPress plugin training: Keyword synonyms and distribution

By | August 10, 2019


Hi, I’m going to explain to you
how to use the new synonyms feature and the new keyword distribution feature
of Yoast SEO. They work in tandem. As you can see I’ve got a test post here which has a bit of real text
and a bit of fake text around it and I’ve used the focus keyword “bike”. Now I don’t have
any keyword synonyms yet and right now it is telling me that I’ve not spread out my keyword
evenly enough amongst the text. Let me show you what that looks like. I’ve used the keyword “bike” once
in my last paragraph and I’ve used it a couple of times
in the beginning but there’s this entire section of text
where I’ve not used my keyword properly. The thing is I have used my keyword,
but I’ve used other forms. I’ve used two things,
I’ve used the plural “bikes”, which we do not recognize correctly yet and I’ve used the word “bicycle” which is
a very good synonym for the word “bike”. Now as soon as I add
my two new synonyms bikes and bicycle, it says okay you have distributed it evenly
because I had already used it correctly. Now note “bikes” is of course not a synonym,
it’s just the plural of “bike”, but we do not recognize that correctly yet so you can use the keyword
synonyms feature to correct for that. Soon we will be able to recognize
the plural “bikes” and you will not have to do this anymore but it will still keep on working
so everything should be fine. As you can see you’ve got
keyword synonyms and you still have multiple keywords. What this does differently is that it powers
the keyword distribution and it then checks
for all three of these forms instead of checking for just one. This is a work in progress,
we will add more to this in the future, but for now it’s a very useful feature
to know that you’re staying on topic.

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