WordPress Web Design tutorial: designing your top level web page templates

By | November 19, 2019


How to design the perfect Web page. That’s coming up. [SOUND] Hey, rock stars! Welcome back to the videospot.net. My name is Owen Hemsath. Today I’m gonna talk about how to design the perfect. …website page or silo page. Now, if you’ve seen some
of my other videos, you know that I’m a big
advocate of creating silos. And, and although silos, you know, you
have to do a little bit more these days. Like, a silo alone is not going
to get you where you want. It’s going to be, it’s certainly going
to put you ahead of your competition. But a big part of that
is designing a web page. Now a, a big problem that I
see with business owners and like clients that hire me and,
and other web designers is for every page, they’re designing like,
a new page. You know, it’s like well,
we need to add a new page to our website. It’s like, oh great,
I gotta design a whole nother page. Now it doesn’t work that way,
you need to be creating templates and a lot of website, website themes today
support a template based system. So what we do is we create
a series of templates that you can now export to
the rest of your pages. But it’s still important
that those templates. Are created properly. So, let’s go in close and take a look at
how we have designed a, a webpage that’s designed to be kind of like,
like a top of the silo type of scenario. Okay? So you landed on the homepage, and
then you clicked on one of the tabs. And it led you to a page
that looks like this. Let’s take a look at some
of the basic structure. First of all, and of course,
you know, like you’re, you’re always, this could be your social
media links up here. This could be like your phone number,
or an email button. You know, having those,
always able to contact me, buttons, I think is a good idea. Up here you’ve got your navigation tabs. Now, when I first started in this, it was kind of like the thinking that
you should have seven navigation tabs. I don’t agree with that anymore. I, I, think that you need to have
like four or five, tops, and they need to be very simple. Every single one of them should be
directed at converting a viewer to sale. So you don’t need one of these
navigation tabs to say home. Right?
Cuz typically your logo will lead you home. You, you need it to say something like,
About Us. What we offer. How to work with us. And our blog. Something like that. I don’t even have a contact page
because it’s just, it’s just filled up every morning with people that
are trying to sell me SEO service. [INAUDIBLE] So I don’t even have
a contact page anymore, but I do have a work with us form. It’s, it’s a client brief where I’m able
to see, you know, a client can fill it out and tell me they wanna work with me and
gimme some information about who they are. So keep that very simple and
keep it directed towards what you do. Products, services, work with us. Right, keep it really simple. On your page, your page should be,
you know, 300 to 400 words, maybe 500. 500 Words is more like an article,
but that’s the thing is, chalk it full of stuff man. You know, like,
you’ve gotta have content on your page. 400 words is like a minimum. And, you wanna saturate that,
that page with maybe like 2% of SEO and
include some of that in your h1 headers. And I know, you know, some of
the nerds out there will be like oh, your h1s don’t really matter. They don’t really matter, but it go,
for, for the search engines, but it goes to viewer intent, right. A lot of people skim websites. So make the headers. Right?
And that’s that big bold h1 tag that’s in there, make it so
it says the keyword. So that way they know when
they’re scrolling, oh, I’m, I, I know I’m on the right site,
this is what I was looking for. So, we’ve got that, the, the navigation. We have a sidebar. Okay? The side bar I believe in side bars. Some people are doing like this
whole page design, that’s okay. That’s fine. If that’s the, the intent of your site. I like side bars because it enable me to, to engage with the viewer
in different ways. So for example. This is gonna be a content page, but
I’ve got in my sidebar space to put an ad. And that ad could be an offer,
like a free offer. Right?
To my ebook, or to my series, or to whatever the case might be. And then, you know, you can design
that page to go to your landing page. Where now you’re converting
web viewers into a lead ok. Underneath that maybe you have a directory
to your silo right, you have all related pages, or maybe you have like, you
revisit your, your navigation tab here. These are called,
if you have any links over here, these are gonna be called site wide links. Okay?
So they’re gonna appear on about every single page
where this sidebar is. So you don’t wanna make these like
terribly like spammy or, or purposeful. But it’s just to help the viewer
get where it is they’re going. I like to use related links. Because if they’re on a page
about video marketing. It might be helpful to have YouTube. You know, YouTube marketing. Landing page videos. Video production. Video bumpers. You know? Maybe even a tag that says,
what are you looking for? And then underneath that I
have a little circle there. Which I typically use to
represent a testimonial. So maybe you’ve got. A testimonial widget right in there,
where it’s, every time it’s refreshed,
a new testimonial pops up, right. So you’re engaging with
the viewer that way. You might even have like
social media links on, experimenting with an Instagram box. We’ll see how that turns out. Let’s go to your, I’ll come up to
the main page last, go to your footer. Your footer here is a huge resource. I like to have a three or four box
footer that maybe has, like, you know, a summary about us,
maybe our social links and then, maybe, like, a schedule, like schedule
with me, or a work with me, right. And this could be an image. Maybe it looks like a contact box, but
it’s an image, and when you click it. It will go back to that work with us page,
see. And then maybe in here you’ve got
something you like your blog roll. Right? So your, your latest and greatest blogs. Or maybe it’s like your most
popular blogs which you know, you can,
you can work that out with some plug ins. In your main page here,
your main body, let’s go back to that. Okay, we said about 400 words. But look at how I have it structured. I have an image up at the top and
then I have some text right next to it. Now underneath that I have more text. Underneath that I have some bullet points. So basically what you have
here is you’ve got, you know, everything you really need
to convert that viewer. Right up here, right up there. And then you’re gonna say something like
let’s dig into that a little bit more because you don’t want them necessarily
moving off of your page, right? You do want them to scroll, but if they don’t, then at least they got
the point of, of the page across and the reason you want them to scroll is
because it increases your scroll rate. Right, and this is part of what they call
uxl, right, user experienced optimization, it’s, it’s still seo but we’re all going
to be using that term very shortly so be in tuned to that. So, take a look at that, and
then I’ve got some bullet points here, it just breaks it up, that’s it. I’m just breaking up the text into
some bullet points, so that my eyes, the viewer eyes kind of like it. And then of course I’ve got
a closing summary with another high impact image here. You do wanna have at least let’s say
two links, you know, on the page. One is fine, they should be natural. Two links to other sources. Right?
We become, we become experts by quoting experts. So, links out to two other sources. Maybe you got a lin-, you know for
more about that, read, read this. Or, you know,
Jim Bob does a great article on that here. And then in your images,
your images should have Alt tags. So, I like to use at least two
images per page, plus alt tags. Right?
And then, you, you’re like totally optimizing if you’re using WordPress,
Yo’s plug-in, you’ll get shining colors. And everything is good to go. So I’ve got a, a slide file,
a cheat sheet that you can use where I have all of my wireframe,
my best performing wireframe templates. And if you want to check that out you can
click the link in the description box below and I’ll get you all my, you can
look at all my design templates and you can steal them, you can use them,
you can do whatever you want with them. But I have an image like this in there. And you can have like an actual,
you know, icon like image with all this kind of stuff on it, and you
know, I hope that it helps you with your. with your website design and
you guys get some great results. Let me know where else you’re struggling
too [SOUND] if there’s any other videos that you think that need to be made or
if you have any questions or comments on what I just covered here,
if you need some clarity, go ahead and answer you know, put something in the
comments below and I’ll engage with you. If it’s your first time on the channel,
I definitely want you to subscribe. We are engaging and we want to engage
with you and have a great time with you. So I hope that you’ll take the time
to subscribe to the channel. And check out some of our
other videos as well. Thank you for joining us on the video spot
dot net, and we’ll see you next time. [MUSIC]

100 thoughts on “WordPress Web Design tutorial: designing your top level web page templates

  1. Jacob Kjærulf Post author

    just wanted to let you know, that you got some flaws on your website which dosent look that good when you want people to think of you as experts in webdesign 🙂 just a heads-up

    Reply
  2. www.IndiaTechGuys.com Post author

    Top 7 Must Have WordPress Plugins – Killer!.

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    Check out the website in my name if you need any web or app development.We do it all

    Reply
  3. Erika Dobešová Post author

    Great video, enjoy it 🙂 hope you get your piece of chicken for my subscription :))) normally, I do not subscribe, but this is worth exception

    Reply
  4. Mz. Bick Post author

    Your awesome! This is gold!!! I can't believe what you are doing here! Thanks from the bottom of my heart! Love within, love around. -ENB

    Reply
  5. Joe Reid Post author

    Where's my cheat sheet? Gave you my info, looked all over the page I finally made it to, and still no sheet. What's up? Just trying to learn WordPress. Thanks.

    Reply
  6. Perth Website Designers Post author

    the more you do good in business, the more you’ll get a name going in the your industry. Building a high-performance website is essential, as it can influence how well your business performs. This is most especially true with the speed of information today that can either help or harm you.

    Reply
  7. PixemWeb Post author

    Great Video demonstrating the importance of a well template'd website. WordPress is a great choice since it's themes are based on templates. Finding the right theme is the challenge that most people face and this video showcases some things a website owner should look out for and incorporate in their website.

    Again, great job on the video.

    Reply
  8. click411 Post author

    I need a SIMPLE template to embed on my webpage that is a client scheduler. I am a Barber that just needs a scheduler that devised the days I am open into 20 min apart. Most of the 3rd party schedulers are to complicated and I don't want that . Just a page the customer can go on and sign name and number in the box for tuesday at 4pm. Thats it. If other customer goes on they will see that cant come tues 4pm so they can sign 4:20

    Reply
  9. Jay Valencia Post author

    Why use WordPress over Adobe Muse? For people that don't want to do the Dreamweaver.
    WordPress has overwhelming props but Muse is sooo cool too for graphical and widget layout without hassle.
    Thanks.

    Reply
  10. Banti Barnwal Post author

    how to conect payment services with website and what will be the cost for this.

    Reply
  11. Amplify ROI Post author

    Very well put together. Silo pages are a key ingredient to proper SEO.

    Reply
  12. jms shef Post author

    Great video thanx, I have also a question. I want to make a website but i am struggling with home page and the following pages.
    I like to make my website look like smart phone pages, full with apps and with possibility to scroll pages. is something like this possible? and finding the same sized apps are also an issue, if you can point a direction or advice the are welcome. Thanks

    Reply
  13. Jeancarlos Meyer Fontalvo Mejia Post author

    Mark Ruffalo is teaching us Web Design :D!

    Reply
  14. VULGAR BANG Post author

    Hey bro! i got a question here! but firstly that was a good tutorial i learned lot, keep up the work!! now back to question, whenever i publish a post on wordpress it's not getting any view, is there anything like we should add meta tags to the post like we add in youtube for a new video ?
    waiting for reply thanks!!

    Reply
  15. Pier Bottero Post author

    Owen. Thank you very much for this video. Thats exacly the kind of think I was looking for but it seems to be not that easy to find. Most of the stuff you find when you search for " Creating a Website Layout" turns out to be a Photoshop tutorial where they show how to put the Ideas that you already have on PS, but not to skecth them up.

    I'm doing this web thing for about an year and one of the things that I'm strugling with is how to create a layout, based on the content. Like, "whats the best way I could put the images I have on the website interacting with the text? Do I use text over image?" "How can I divide my webpage? Sections? Colums?"

    I know that seems to be basic but I feel bad to just look for a template that looks cool and make my website out of it.

    What I'm looking for is some advice on how to draw a website on a paper sheet. How to plan it. Just like you do in this video.

    If you have more videos on that direction or if you know any book or website that talk about it I'd love to know.

    Thanks!

    Reply
  16. Branding Los Angeles Post author

    Thanks for sharing your insight! Great visual representations throughout as well!

    Reply
  17. Tartam Vani Post author

    sir nice to see your video on WordPress Web Design Tutorial… one question, Can we design an interactive web page with the help of WordPress (interactive means online transaction, online selling of books or any product) ?

    Reply
  18. A Singh Post author

    Thank you Owen – just subscribed. The link looks good – although the email comes over with the salutation : Hey [[firstname]],
    you may want to fix that! Great work.

    Reply
  19. Taylor Ossenfort Post author

    you told me what to do, but not how to do it. i'm lost

    Reply
  20. Rahman fahim Post author

    hey dude u r really helpful to making thing simple… thank u.. share us more..

    Reply
  21. Christian Sianturi Post author

    I typed the links and it says "Page doesn't seem to exist"

    Reply
  22. orglancs Post author

    This is very clear and accessible. Thank you. But the problem for me is not the designing, it's getting the design onto the screen and the step before that, getting it down onto my hard drive, so I can then post it to my site. Where do we go after the end of this video, please?

    Reply
  23. Derrick Thornton Post author

    What if you're trying to design a social media'ish page? examples, tips? Thanks in advance, Owen

    Reply
  24. Erklärfilme – Der Lichtspieler Post author

    Thank you for this nice video!

    Reply
  25. britty bidari Post author

    i am a beginner having problem in managing containers and spaces…please clarify if possible!

    Reply
  26. Corbbin Goldsmith Post author

    I'm glad I can learn about web design and layout from Wolverine! This is so exciting!

    Reply
  27. Lima Tembe Post author

    hi Owen, i love your videos but I have a question…i dont like coding but i know a little, so i use wix and wordpress to create website just for fun..and many people that do business they love my pages and they asked me if i can sell them. so, i would like to know if it is a good idea to sell the websites that i made with wixwordpress? And if it is a good idea, can you tell me the price of a website?

    Reply
  28. Morten Gabriel Ottersen Post author

    Hi Im a backend developer (C# etc) but have moved more to JavaScript coding, and here I'm doing great. But I still think it hard to do the design etc. anyone have some good advise to where I can come up to speed when it comes to design and css/html?

    Reply
  29. Efrain Lemus Post author

    I build websites for companies (e.g. restaurants, chiropractors, spa) and I'm not sure of what to include in the service pages? I usually include an introduction to the service, a small description about it, the benefits of the service and a contact form at the bottom. Do you have any advice on what else to include? Thanks in advance!

    Reply
  30. Emma Page Post author

    For designing wordpress based template, i recommend only template design software TemplateToaster.

    Reply
  31. Dan Post author

    Pretty annoying watching a sales person persona pushing info around. Ok content but delivery is obnoxious.

    Reply
  32. Vanessa Kenyahshah Post author

    *Owen Video Thanks for this video – very easy to follow and super helpful. Please could you explain what 'Altags' for the images are and exactly how to implement these. Or will this be explained further within another video? Keep up the great work! 🏆

    Reply
  33. Grant Hawkey Post author

    Design of product single pages would be interesting to see Owen 🙂

    Reply
  34. Christian Okafor Post author

    after designing my theme it doesnt reflect on my blog please whats the possible solution to these thanks.

    Reply
  35. Stefan Hitchcock Post author

    Stumbled upon your videos while designing two websites, one for my personal training business and one for the gym that I help manage.

    LOVEEEEEE the content, thank you so much!

    Reply
  36. Asumani Post author

    first of all let me say i like yur accent and confidence secondly allow me to say thank you for this great video, ive subscribed right away

    Reply
  37. Yahsararel Ben Yoseph Post author

    dis guy , dis guy looks like somebody i'd go drinking with to see what he says/does next ( I dont even drink)…..c'mon buddy lets go out!

    Reply
  38. Ruben Stevenson Post author

    Hiya, checking for valuable methods online. You can get to know more tips to earn money online. Just go to google and type: "TheMakeMoneyOnlinePro".

    Reply
  39. David Post author

    thank you for the recommendations on how to design a page more effective, I am struggling to read the php content and change the positions of elements. My background is joomla and also I hand code sites, but I just got into wordpress because I have people requesting it I'm also having a hard time understanding wordpress structure, in order to change other free templates I am new to PHP

    Reply
  40. huilin chng Post author

    ur link cannot work 🙁
    can update the link ??

    Reply
  41. rohit bengani Post author

    Very helpful to understand the basic details of making of a website. As a startup enterpreneur, I need some helpful links/ references of concept selling based websites. Thanks

    Reply
  42. Mike Mahoney Post author

    You use the the word 'maybe' a lot. This makes it seem like you're not really sure about what you're saying, which undermines your attempt to speak authoritatively on the subject matter. The presentation style comes across more like a brainstorming session than a teaching lesson. Teach with certainty and slow down. Just trying to be constructive, not critical.

    Reply
  43. Manpreet Dhaliwal Post author

    ty sir for you blueprints they are real help

    Reply
  44. Poď Podnikať academy Post author

    awesome! You are doing a good job, i like how you pay attention to clear pronounciation! tx

    Reply
  45. Manav Singh Post author

    I'm starting my website and don't know how to design it well. Do you have some more content on this?
    I'm using WordPress!

    Reply
  46. SKM Software Post author

    Awesome explain, as a web designer it will help me a lot

    Reply
  47. SHAHID KHAN Post author

    I am facing problem while installing wamp server so could you plz make video on it

    Reply
  48. Bill Krueger Post author

    Excellent. Too many tutorials (at least the ones I've been watching) are about the how, i.e. how to make a better looking menu. You're addressing another aspect which is layout design which is a sorely needed bit of information. Thanks.

    Reply
  49. A T Post author

    Hey – you teach in amazing style- thank you for your time and effort in making this easier for us !

    Reply
  50. anzu anzu Post author

    Am I the only one who is scared of the dark room with the door open lol.

    Reply
  51. Uja Domi Post author

    revealed information of what I am looking for. You explain smarter and clearly

    Reply
  52. Lubys A Post author

    Your Link has no cheat sheet but now you have my email without an effort pff

    Reply
  53. John Comstock Post author

    I'm assuming you're no longer updating your site, your webblueprints download link sent me to a 404 page.

    Reply
  54. Teach Better Post author

    "You can steal them, you can use my designs, whatever" Spoken like a true designer. Subscribing!

    Reply
  55. Owen Video Post author

    🔥🚀NEW CONTENT COMING — — Landing pages, Sales Copy, Video Marketing. S U B S C R I B E — http://owen.video/youtube

    Reply
  56. obuasi tina Post author

    please am a beginner i want to learn how to design a website.

    Reply
  57. Praveen Kumar Post author

    I have made an HTML blog website but I don't know How to post an article in it… Please help me.

    Reply

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