WordPress On-Page SEO: Improve Your Site Content Structure

By | August 16, 2019


Your site’s information architecture is one
of Google’s 200 ranking factors. Not only that, if visitors can find their
desired information easily on your website, it also means that you’re offering a great
user experience. Which again influences SEO. So if you want to improve your WordPress on-page
SEO, work on its structure to make it more SEO-friendly. Hi, Robert here from ThemeIsle.com and in
this video I will show you 3 steps to improve WordPress on-page SEO with the perfect site
content structure so keep watching! Your WordPress on-page SEO structure mainly
reflects in the site’s navigation / the main menu, especially. And keywords play a big role here. To create a keyword-optimized main menu, start
by brainstorming a bunch of broad keywords. These keywords will be used as items on your
main menu (as well as the submenu items). So list all the keywords you plan to target. Let me explain,
For example, if you have a website about tea, you might want to start by doing some broad
level keyword research to discover the terms you should try to rank for. So begin by Googling your topic, in this case,
tea. When you scroll down to the bottom of the
first results page, you’ll see that people who search for tea also search for keywords
like “types of teas”, “tea benefits”, and “tea brands”. Since these are all relevant keywords, you
must add them to your list. These terms will go into your site’s main
menu. Of course, they are too broad (and competitive),
but they matter to your target audience. So you must optimize your site (content and
structure) for them. To get more keyword ideas, google each of
these suggestions. For example, search for the keyphrase “types
of teas”. When you google this, you’ll see lots of tea
types in the search results. And if you scroll all the way down on the
page, you’ll see even more keyword ideas. Add all those keywords also to your list. Now, because of queries like “Green tea” and
“Herbal and fruit tea”, “Fit tea detox”, etc. are nothing but subsets of the keyphrase “types
of teas”, they’ll get added as sub-menu items and not as items on the main menu. At the end of this step, you should have a
list of keywords you’re going to add to your menu as well as create content about. Next, we’ll take these keywords and arrange
them into a sturdy structure that supports your WordPress on-page SEO. The creators of YOAST, one of our top recommended
blogging toolS tells that the structure of a website should be like a pyramid. So, in our example, if we just start placing
the keywords into a structure of a pyramid, we’ll end up with a pyramid like this. As you can see, on the top, you have the homepage. Below it, in the main menu are items like
Tea types, Tea Benefits, Shop Tea along with the typical site pages like About and Contact. The keywords we’ve used in the main menu are
all broad keywords. Now let’s say that you don’t want to use subpages
for the Tea Benefits menu item. It’s alright. Just write one awesome page where you tell
the benefits of all the main tea types and link to every relevant article on your website
about tea benefits. This is nothing but a cornerstone content
piece that can help you rank your website for your target keyword Tea Benefits. If you look at the sub-menu items (for example
Green Tea, White Tea, Black Tea) under the Tea Types menu item, you’ll see that we’re
drilling down to a more specific level of information. And at the last level, you have the specific
variations of Green Tea. Likewise, under the Tea Benefits menu item,
we’re again offering more thematic content based on the different popular tea types. Basically, we’re systematically narrowing
down from broad level keywords to the long tail ones. Once you’ve laid out your website’s hierarchy
using different menu and submenu items, your next step is to create an internal network
of links between these posts, pages, and resources. Both search engines and users will use these
links to explore more of the related content on your site, and this will significantly
improve your WordPress site’s SEO. So, how do you decide where to place these
links and where they will point to? Well, this part is easy. All you need to do is link each page one level
up and down the hierarchy. So, to create a rich internal link network
in our example, we’ll link each resource in the suggested manner. The following figure shows how the content
of Green Tea gets linked to the page where we list the tea types, and also to each of
the different types of Green tea. To develop a rich internal link network, you
need to follow this advice for each of the content pieces (pages and posts) on your site. Also, each time you publish new content, link
to the existing resources on the site that may be relevant to that content.

2 thoughts on “WordPress On-Page SEO: Improve Your Site Content Structure

  1. Robert Peter Post author

    Even if I am the video creator of this channel I find myself learning everytime I watch my own videos. Learning by doing is my favorite way of self-growth. What's yours? Let me know your in comments below.

    Reply
  2. Non - Tech Post author

    I have watched many videos but give a superb concept dear. Thanks

    Reply

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