Why log analysis is so useful for SEO

By | March 13, 2020


If you work in SEO, it can be very useful to know how often the search engines are crawling your website and exactly which pages they’re crawling. This is important because if you’re suffering from crawling issues, then some of your website might not be being indexed by search engines. This would mean these pages wouldn’t appear in the search results, meaning fewer website visitors – a situation you obviously want to avoid. Thankfully, there’s a way you can check with 100% accuracy how often and which of your webpages are being crawled: a log analysis. Your log files automatically contain this data, meaning you can check for any crawling issues with total confidence. There are certain scenarios when you might find it especially useful to conduct a log analysis. The first is after you’ve migrated your website. This is a time of great upheaval for your site, so it’s a good idea to check for crawling issues and bad status codes then. You might also want to check your logs when you create new pages. You’ll want to know whether the search engines are finding this new content and how long they take to crawl and index it. It’s also a good idea to check your logs if you’re suffering from poor rankings. It might be that your top pages aren’t being crawled often enough, or that your website’s internal linking could be improved. JavaScript frameworks sometimes cause crawlability problems too, so if you have a lot of JavaScript on your site, you might want to check your logs. At Webcertain, our team of SEO experts have plenty of experience conducting log analyses for clients. We can identify crawling problems and also suggest ways to improve your crawl budget and website structure. So, if that sounds like something you’d like help with, you know who to call!

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