Whether it’s a result of changes you’ve made to your website, competitors improving their performance or new algorithm updates from the search engines, your search performance and rankings can change quickly and regularly. For this reason, it’s important to keep a close eye on your website’s rankings, traffic and click-through rates, so that you can identify and fix any potential issues as quickly as possible. If changes go unnoticed and unfixed, there’s a real risk that your rankings, traffic and – as a result – your conversions could plummet. Monitoring your SEO performance will also allow you to keep a closer eye on your KPIs and fine-tune your tactics in response to any significant ranking changes. In a nutshell, by continually monitoring your website’s SEO performance, you can identify and continue with actions that are having a positive impact, and quickly fix any problems that require your attention. For example, do you have fewer pages indexed than last month? Have any technical changes been made that might have resulted in lower rankings for key terms or reduced the volume of traffic coming to a certain page? This is especially important when dealing with international websites, as the more complex nature of international SEO (think the dreaded hreflang!) increases the risk of mistakes occurring. Webcertain offers SEO performance monitoring or SEO surveillance for websites targeting any country or language, so why not get in touch to see how we can help you achieve international SEO success!