Well SEO increases the ranking of your website
for the keywords potential customers use to find service providers like you. the higher
you rank for important keywords the more business you can get from your website.
Nearly all consumers (97 percent) now use online media when researching products or
services in their local area, according to BIA/Kelsey
the majority of those start with a search on google.
Think about your own life. If you are planning on buying an LCD TV what do you do?
Do you go check your door everyday to see if Samsung left you a doorhanger? No, you
go to Amazon and search for a TV and read the reviews.
What if your water heater blows up and floods your house and you need a plumber right now.
Did you save a direct mail piece from a plumber from 6 months ago? No.
You are getting on your smartphone or computer, going online and finding someone in your area
to fill the need you have right now. Think about what that means…
if someone has a need for your services and they are ready to buy now or in the very near
future. Doing a search on google is the equivalent to them standing up and waving their arms
and saying “hey over here… I need someone to help me now.”
EDDM, Doorhangers even an optimized direct mail campaign with a targeted list and message
CANNOT compete, why? Because we have no idea if they have a need now or ever. And If they
don’t have a need at the exact moment that postcard gets in their hand, it is going straight
from the mailbox to the trash. But if the consumer is searching for your
services, we know they have a need and we can capture them at this perfect moment when
they are ready to buy. That’s huge!
Its like being a vendor selling water at a marathon. Would you rather setup shop at the
starting line or the finish line? SEO is all about putting your business in
front of them, at this perfect time. So, if you are not ranking at the top for
all of your keywords (and there are hundreds) you are giving your business, your customers,
and your profits away to your competitors who are. It is as simple as that. Another important fact, is that the quality
of leads you are going to get through your own website are going to be of a higher quality.
Leads generated from search engine optimization programs have a higher close rate than print
or direct mail or pay-per-click advertising or even those lousy sites where you pay and
compete for crappy leads consisting of price shoppers or consumers looking one time service.
We want recurring customers. 86% of web searchers trust organic search
engine listings more than Paid Advertisements. you get a better more educated consumer.
SEO done correctly will also bring you a larger quantity of leads than any other online strategy
from PPC, to social to local search sites. So, unless you have some sort of crazy notion
that Google is going away or is still somehow unimportant. SEO must be a part of your monthly
marketing budget. Plan on it. Budget for it. Whatever you do, do not stick your head
in the sand. Google is not going away.