Why is SEO Important for Businesses?

By | August 13, 2019

– You know that SEO has been something around for a little while, but you’re really not
sure why it’s important? In today’s video I’m
going to share with you the top reasons why it’s important and how it can make you more money. My name is Meredith Ryncarz, and I am The Restart Specialist. If you’ve never heard of SEO before, it stands for search engine optimization. Basically, when somebody
puts something into Google, Google spits an answer back out. And SEO is the way that
Google finds that answer. When you start utilizing
SEO for your business, it means that you can get
in front of more clients. Why is that important? Because word of mouth referrals
will only get you so far. SEO is how we built my
wedding photography business, and when we have to pick it
up and move every four years, it is the way that we
find clients in new areas. They go searching for what we provide, and because our SEO is done
correctly on our website, it means that they find us quickly. That leads into the second
reason why SEO is important. Whether you’re relocating to a new area or you’re just tired of
working in the same old city, SEO allows you to move into new markets before you’re ever physically
working in that market. When we first moved from
Virginia to Alabama, we were able to book multiple clients before ever physically setting
foot in the state of Alabama. Because we implemented SEO in a way that our ideal clients in
Birmingham and in Alabama were finding us on the internet long before we had ever
done a single job here. That is powerful, guys,
because what that means, not only for being found in
the market that you’re in or the market you want to be in, it means increased revenue. And that’s the third
reason why SEO is so vital to the health and growth of your business. More money means more
ability to do more things, to upgrade your equipment,
to maybe save up for that fun adventure that
you have been wanting to go on for a vacation with your family. So that’s powerful. That in and of itself should
convince you right now to go get started on your SEO. The next reason why SEO is so important is because paid advertising
isn’t a guarantee that it’s going to work. We’ve all probably put money
into Facebook ad marketing, Instagram marketing, maybe
even paid Google AdWords. And guys, the reality
is, while it may work you have to dump a ton of money into getting the results back. SEO on the other hand is
something that you can do. It’s something that you
can put the work into and not as much money. That is a great return
on investment in my book. The last reason that SEO is so vital to the health of your business is because we don’t own the
platforms that we’re on. I can put a ton of effort
and money into Facebook. I can put a ton of effort and money into really growing my
Instagram or my IGTV. But the reality is, those
platforms could go away tomorrow. Look at Periscope. Look at MySpace. Any platform that we don’t own, like our website, our URL, our newsletter list, those are things that we don’t really
actually have control over. And so SEO integrally ties into your website and your presence online. For that reason, SEO is
king when it comes to moving into new markets,
growing where you’re at, and getting in front of brand new clients that are ideal and
perfect for your business. I hope this video has helped you understand the value of SEO. If you want more information like this, make sure that you subscribe
to the playlist above. Go ahead and like our video and make sure that if you
have a question regarding SEO, leave it below; we answer
all questions and comments. We love being here to
serve you and help you out. And of course, lastly,
if you have a friend that has no idea what SEO
is or why it’s important, share this video with them. Help them out so that they can get found by their ideal clients too. Thank you so much for watching.

3 thoughts on “Why is SEO Important for Businesses?

  1. Delles Simon Post author

    Awesome video Meredith! 😊 I use SEO on YouTube to compete for long tail keywords. SEO provides an excellent opportunity for someone to get recognized and I agree with your viewpoints. Thanks for sharing


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