Why Everyone Needs to Start Preparing for Voice Search Right Now!

By | November 8, 2019


Sales is not just bangin on the door now days. It takes around 22 touch points of advocacy
building and value add before any prospects convert. Every one gets exposed to over 10,000 instances
of advertising every day according to a Nielsen report. Moreover, with 50% of searches predicted to
move to voice by 2020, it’s better be #rank0 or your not a contender at all. Now let me explain this further. Their are 4 main voice search platforms people
will migrate to and start using more often by next year. Alexa or Echo from Amazon, Google Home device
or Google assistant for Android phones, Siri for iPhones and tablets and Cortana for windows. According to brightlocal 20% of all voice
searches are made using just 25 keywords. Here, what and how are used more than 13%
of the times. According to Canalys the global market for
voice search devices grew 187% in the Q2 of 2018. By 2024, the global voice-based smart speaker
market could be worth $30 billion.So wouldn’t it make sense to load up your website with
a healthy combination of what and how related article that are meant to answer your clients
queries? Now let’s talk about how to benefit from voice
search and ensure your business stays on top of the changing trend. You would definitely need a good authoritative
website indexed on Google and Bing. You will also need to do the following: When you write content on your website, write
it in a natural, conversational voice Focus less on keywords and more on Focus more
on semantic search Try to work more on user intent and provide
answers in a context. Include longer tail keyword phrases to reach
users Try to be concise where possible Integrate Structured Data in your web pages
to help search engines Start working with SPEAKABLE property in schema.org
to provide identification for sections that are suited for audio playback using text-to-speech
(TTS) Lastly, always focus on optimisation of your
website and your ranking on search engines like Google. That’s where everyone is looking for your
products and services. I hope this will help you to further improve
your digital strategy and gears you up for the voice search era of digital marketing. This is the next big thing guys so get ready! Remember Grow Big and Convert More!!

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