Why doesn’t Webmaster Tools have multiple-country targeting?

By | August 21, 2019

Welcome back for another round of Webmaster
Videos! And surprise surprise, I have hair again! I let it grow out most of April and
we’re recording these videos in May. So it’s a little shorter, but it’s not quite completely
bald. Anyway let’s jump right in with the most popular
question, it comes from Dave Davis in Dublin, Ireland. Dave asks: “Hi Matt. AdWords allows,
(and it’s pretty accurate) location-targeting. Why can’t you guys allow multiplecountry targeting
in Webmaster Tools instead of just one? It would solve an age-old problem for webmasters
targeting multiple countries.” It’s a great question Dave. Um, I can see
at least a couple possible answers to that. The answer that I would give you first and
foremost is that I always worry whenever you give someone the option to say, “I’m relevant
to country A, Country B, Country C, Country D”, all the way down to Country Z, that at
some point, they say, “You know what? Yeah, I’m relevant to all those countries. I’m relevant
to Chad, I’m relevant to Chile. Tag, you know, show me for every single country.
And, so, at least in the beginning, whether we were talking about having Meta Tags to
tell what country you were relevant for, or whether we were talking about targeting something
in Webmaster Tools, I at least was a little worried that people would say, “Yes! Click
every single checkbox.” Because even on the spam report form, for example, we sometimes
see people say, “Yes, I’m going to click every single box- Hidden Text, sure, Cloaking, why
not, every single one.” And that’s not the highest-quality of information that you can
possibly get. So that’s one big reason is, we wanted to
explore, see how it looked, see what the quality of the data looked like, before we started
to release the ability where someone could say, “I’m relevant to every country! Show
me in Libya, show me ah, in every country in the world!” Uh, the other thing to bear
in mind is that with AdWords you’re paying for it now, so, a lot of the features that
eventually sort of show up in, in webmaster tools, things like delegation, uh, showed
up a lot earlier in AdWords, because since you’re paying for AdWords, people expect a
slightly higher quality of service. So, it’s definitely a good feature request.
Um, if we could find a way to do it where, um, it wouldn’t take up a ton of engineering
resources, um, it would improve the quality of the index, and the engineers had the cycles
to do it, I would definitely support it, I’d just want to make sure that it wouldn’t result
in some sort of spam. Um, but it is a good feature request, we’ll put it on the queue,
and thanks for suggesting it.

10 thoughts on “Why doesn’t Webmaster Tools have multiple-country targeting?

  1. Jim Stewart Post author

    Spare a thought for those of us that can't grow it back! #showoff #luvyawork

  2. Eren Baydemir Post author


    google is just white! it's simple, it's pure. it's why people love google. why do you use such a background? ones and zeros are not even related with search quality or webmaster issues!

  3. Igor Moreno Santos Post author

    It seems they also improved the sound quality of the video. Congratulations 🙂

  4. Gerron Mulder Post author

    As long as you have different landing pages (hostnames, don't rememer whether it would work with directopries as well) per location (even same domain), you could add them seperatly to Google Webmaster Central and define different locations for different pages.

  5. John Beagle Post author

    Great to see you have hair again. Your bald look was not so good. As for the videos, thanks allot, there great!

  6. darkhorni Post author

    So he says that if you have Spanish web site for Mozilla community it should be related with only one country, like Peru, not Spain. You know, this is bullshit.


Leave a Reply

Your email address will not be published. Required fields are marked *