Why doesn’t Google release an SEO quality check up calculator?

By | October 5, 2019


Today’s question comes
from India. And the question is, why doesn’t
Google release an SEO quality check up calculator? This will help people to
optimize their websites in the right direction. Is Google willing to do this
or it just wants people to keep guessing what’s wrong
with their websites? Great question. So, yes and no. In some sense, we do want it
to be easy to do SEO in the sense that we want to tell
people about mechanical issues, like if they shoot
themselves in the foot with a noindex, or if they’re doing
really, really bad things, like block themselves
out with robots.txe. And we have started to send a
lot more notifications of our manual actions on web spam. So if we think that there is
something wrong with their website to the point where we’re
willing to take manual action, we pretty much do send a
notification to, as far as I know, 99.9% of all those
people at this point. So we do try to provide that. And if you think about what
Webmaster Tools provides, we try to provide information to
help regular webmasters, mom and pops, and ideally not help
the people who are really, really trying to spam a lot. So information about how fast
your site is, for example, that’s something where when you
optimize for that, it’s not just good for Google, it’s
also good for users. That’s a fantastic way to spend
your time, and it really helps the user experience. Whereas if we were to just
give an exact score– so back in the early days,
Infoseek would actually let you submit a page, see
immediately where it was ranking, let you submit
another page. And there are stories that have
lasted since then about how people would just spend
their entire day spamming Infoseek, tweaking every single
thing until they got exactly the right template
that would work to rank number one. So we don’t want to encourage
that kind of experimentation. And we know that if we give
exact numbers and say, OK, this is how you’re ranking on
this particular sort of algorithm, or how you rank along
this axis, people will try to spam that. But what we do want to provide
is a lot of really useful tools for all the people who are
doing it themselves, mom and pops, people who are really
interested and just want to dig into it, agencies
who want to have more information so they can do
productive optimization, all that sort of stuff. So we don’t want to make it easy
for the spammers, but we do want to make it as easy as
possible for everybody else. There’s inherently a tension
there and we’re always trying to find the features that will
help regular people while not just making it easy
to spam Google.

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