White Hat SEO Link Building Video 2 – How to build 50 links per month to ANY website in 2017 πŸ’―πŸ’―πŸ™

By | August 26, 2019

(hip hop beat) – I got a question this
morning when I woke up from my delicious slumber. If you’re in the group,
you’ve already seen this. It’s a question I get semi regularly from very specific set of people. “How do I build a link for “such and such industry?” This specific one, you know who you are, “How do I build links,
or how do I go about SEO for my dental client. This is going to show
you how to build any link for absolutely any client, regardless of what the subject is. I get sent articles, and I read a lot of blogs. The thing that a lot
of people tell you … I saw this thing yesterday. It was like by a site by a set of other sites around it. You use web 2.0 properties,
sample WordPress, buy expired Tumblrs that have authority. Link at this velocity is
this anchor text ratio. That’s not how you do link building. This is how you do link building for absolutely any client in any industry, for any website even if it’s your own. There are four, you might call this five steps, but two of them are half steps. There’s four core concepts. The first concept is that of content. This is something that
I can’t really show you how to do right now, because
it’s a massive subject, but we’re going to assume
that you know how to make some form of content. It can be a blog post. It can be a site, as I’ve
shown you in my last video. It can be absolutely anything. Read “Content” as linkable asset. That’s something that you have that is worthy of being linked to. The core thing about these
are it has to be fucking good. You can’t get people to link to something that’s a worse version of something that’s already out there. It needs to be something unique, cool, controversial about it. The best way to do this is
to just make better versions of what’s already there. A couple of the core concepts are it has to be absolutely non-commercial. You don’t sell anything in it, absolutely no selling. Quite importantly as
well, not SEO optimised. The point of this is
not to create something that’s going to rank by itself. It may just do that, but
that’s not the point of it. We’re creating something here that will get other people to link to it, and so it needs to be interesting. That’s the entire aim of it. Each of these four steps
are self contained, so you don’t want … If you’re creating content, you don’t want to think
about the next step, et cetera, et cetera. Just do them for the
one job that they have. Content, or linkable asset, it’s job is to get other
people interested in it. Okay, the second concept is the prospects. These I would say not as
important as the content, but maybe they’re just about level. These are the two most important steps. The other things can be, you can fail at them
and still do quite well. If you get these two right, you’re onto a winner. Think of it like a domino effect. Your content is your first domino. If you have a domino
that is laid correctly, and it’s lined up all
perfectly and stuff like that, it can knock over a domino twice its size. By the time you get to the
seventh or eighth domino, you’re knocking over skyscrapers. New prospects, these are the people that you’re going to ask to link to your content. You need to make sure
they’re ultra specific and that you have an angle ready for them. It’s going to be specific to your asset, as in whatever this is about. Let’s think. Mine for example, I write a lot of content on link building, how to build link building teams. My content is how to build
a link building team. Who? I’m not just going to go and approach various SEO type websites. I’m going to build a list of prospects who are interested in
specifically link building, or even more specifically
link building teams. I’m looking at blogs that are sort of, they are link building tools. If a blog’s writing about
link building tools, they’re generally trying
to help you build links in a more scalable way, a way that takes you out of the equation so you’re not doing a hell
of a lot of work yourself. This, you can see how
that perfectly aligns with what I’m doing,
because I’m building a team to do the same thing that they do. For the sake of these prospects, I might even have a specific article that’s about using their tool. How to build a link building team who uses whatever your tool
is, et cetera, et cetera. The more specific this is, the better success you’re
going to have with it. That second domino is going
to go down much easier and be perfectly lined
up for the third one. I want to talk a little bit more about finding an angle to make this relevant to these people. You can write something about
building a link building team, but it may not be specifically relevant to who we’re targeting, but you can sometimes find targets or squeeze targets into the
way that it’s going to happen. You don’t want to do this too much, but you’ll get the idea in a second. There are ways of bridging content. I’ve spoke about this before. You can create a bridge to
make your content relevant to certain prospects. The big four angles that you want to use, if you can make whatever it is
you’re selling or linking to relevant to one of these
four subsets of people, then they have extremely
passionate blogger communities, and more importantly, they’re
so passionate about it they’re not going to ask for money. If you’re building links for a food blog, or fashion, or mommy
bloggers, or stuff like that, people are very, very quick
to, “What’s in it for me?” These four communities,
not so interested in that. The first one is the elderly. If you can make something relevant to make elderly people’s lives easier … An example of this is I
have a client who sells energy supply. No, not supplies. Energy resources and stuff. If you need electricity, or
gas, or whatever in your home, these guys are going to sell it for you. They have a special offer that
they do in the Winter months, because elderly people,
they’re at home all day, they need their energy
on, so they give them they give them an allowance. It’s like 100 pounds a month. It takes away the pressure
of that extra cost. They give elderly people … They also let you set up the bills in the name of a family member. If you do over run, you’re covered. Your family members can pay it, and it stops taking the elderly
people’s pension off them. The second one is children. If you have something that’s … If you’re selling
clothes or ski equipment, you sell skis, rent
equipment and stuff like that for when people go skiing. If you can create a special
section on your website that’s just for kids, and it comes with a
really in depth article of how to help them, what they need, why, really in depth, helpful shit. The next two are people
with physical disabilities and people with learning disabilities. You have to be somewhat careful, because they can smell bullshit. If you’re doing something just to try and take advantage
of their community, they can smell you coming a mile off. They’re not going to fall for that crap, but if you’re doing something to genuinely help these people, if you have something that can help people with physical disabilities, make something a little bit
easier for them in their life, or learning disabilities. If you run an exercise class, some people can’t do all
the exercises that you need. If you run a special
class for those people that’s specifically tailored to people with lower limb disabilities, then this community of
people, which is enormous, they’re going to want to spread
that message on your behalf, because it’s helpful. That’s what I want to get across here. Find an angle, a legitimate angle. Don’t pull one out of mid-air. If you can find a legitimate
angle that really helps one of these four subsets, or come up with your own. These are the four that
find the most effective. If you can find something that helps them, links are going to be
falling from the sky for you. Okay, the third step, once you by this point we’re going to have a cool piece of content, and we’re going to have
a list of prospects who should be extremely
interested, at least in theory. Then we’re going to have
to get in touch with them, show them what we’ve got. Outreach is something that
I see people overcomplicate. The idea with what I teach, it’s a numbers game. Send a lot, you’ll get a lot back. The more you send, the
more you’ll get back. It is however, a game of cat and mouse. There’s going to be huge, once you send a lot of emails, the more you send, the more you will learn about the way people
react to certain messages. If I’m going to give you
the first initial outreach, it’s got to be really personal, really short, really concise. You want to tell people who you are, what you want, and why. More often than not that’s enough. It’s going to be like, “Hey, it’s Dan from the thing. “I’ve got this really cool
thing for you to look at. “I thought you might want to
share it with your audience. “Let me know if interested.” You know, it’s that easy. If they don’t reply to that, we send a couple of follow ups, but the only objective here is to make sure that
we’re putting what we have in front of the eyes of the people who will find it interested or want to link to it potentially. Keep outreach really short,
really concise, to the point. The more personal stuff you
can add to it, the better. I’ll tell you a story. I … I really, really wanted this
link off this one woman. I knew that if, for this
client, if she linked to it, this client was mine for life. I put a little bit more effort than I usually would
into this stuff, but … Anyway, I’ll tell you. You’ll see how it goes. I send her one email, don’t
hear anything from her. I send her another email,
don’t hear anything from her. I sent, at this point I
used to use seven emails, so I had a seven touch process. If they didn’t reply after
seven, I just forgot them. This woman however, she got all seven, she wasn’t reading them, she
wasn’t even opening them. I’m like, I’ve gone
through a lot of work here to find this woman’s
personal email address. I’ve sent her something. She should want to link to it. She links to similar
stuff that’s not as good. You think, “Why is she
not linking to my stuff?” Anyways, I hunt her down on Twitter, Google+, Facebook. Nothing, I can’t get anything from her. No, there’s been no updates recently. I’m thinking (sighs) and I just have to let this one go, but it’s sometimes I get
a bit between my teeth, and I’m not letting anything go. A couple days later,
she updates her Twitter, and it’s, “I’ve just
had my first baby girl,” and it’s like (snaps fingers) of course she’s not
been replying to email. She’s having a fucking baby. It makes sense. I send her a quick Tweet. I say, “Congratulations,”
and I send her another email. It’s, “Congratulations. “I just saw you had your first kid. “Did you get my previous emails?” She then went back, checked them all out. Once she’d read the emails,
she’d already linked to it. She didn’t even reply to me. She didn’t say, “Oh thanks, Dan. “I’ve sent a link.” All she did was got our link, add it to her resource
page, problem solved. Never heard from her, never spoken to her, but the link’s there. It just shows that sometimes add that personal touch
if you can find it. Not everyone’s having a kid,
and not everyone has that, but it can be something as minuscule as, “I really enjoyed your recent post.” Have they recently spoken at some sort of conference or event? This is step four, but I’m
going to give you a twofer, because it’s a secret step. These are two half steps. I mentioned in the previous step that I would follow up seven times. That’s completely changed. I do it four at the most now, because I really don’t
want to annoy people, and if they’re not getting the fourth one it’s better to just move on
and stop wasting time on them. For a recent guest post I was doing, I’ll show you how that
is soon when it’s live, I went through the entire
last five years of links and how many people we’d spoken to, what stage, how many emails I’d sent them and stuff, and I found that only 20% of my links came from this message, meaning 80% came from this. Even more interesting, 20% came from the second. I’m rounding here. It’s more like 18, 19%, stuff like that. The second follow up,
which is the third email, the fourth email, and the fifth email. If my math’s right, I’m no math magician, but 60% comes from these last emails, so you can’t underestimate
how important follow up is. There’s not a whole lot to do on that. I use very, very simple and
short one liner type things. It’s, “Hey, such and such,”
whatever their name is, “I just checking you received this email. “Want to ensure you that
I’m not some spammer,” because that’s the biggest concern. People get an email, think, “Oh, this shit’s spam.” “I’m not some spammer. “I chose to send this to you specifically, “because I respect you,” or add something. Add a reason why you chose them. Really simple emails like this, and then the ones after that, I just saw, “Did you get this?” Very, very simple, short, short messages, because you don’t want to annoy people. You just want to give them a reminder in case they didn’t get it, because sometimes things get in the way. They had a hundred emails that day. They read through yours and
didn’t remember to reply to it, or they were just about to go for a lunch. Whatever happens. Stuff can get in people’s way. (coughs) All of this is well and good, right? Four steps. You get, this is for any type. Anyone who tells you link building is more complicated than
this is full of shit. This is how you link
build for every single … There can be other steps for example. If you’re doing broker links, you have to add a few more emails in here. It’s like, you send
them the initial out … “Oh, are you going to take a guest post? “Are you willing to?” They say, “Yes.” Then you send them some titles or a draught. Then you have to send
them the actual article once it’s written. There are some little steps in between for different link types, but these are the four
essential parts to any link. If you’re doing more than this, you’re doing too much in my opinion. If you’re not doing this, you’re definitely not doing enough. I do want to talk to
you about calibration. (coughs) A lot of people will go, “I made a piece of content. “I made a list of prospects. “I outreached them and
sent them four emails.” No links. They’ll show me these campaigns, and if you’ve ever emailed me, you know I do spend the
time to properly reply, go through all the shit you send me, and some of it, it’s just off. There’s something missing. You get better as you do this more, but there’s something missing. There’s a little misalignment. These people may not be
interested in this specific piece. You’ve written an email
that’s a little bit off there. It’s generally going
to be these two steps, but you need to ask yourself one question for each of these steps. Is it working? Is your content getting enough attention from the people that you send it to? Is it working? No it’s not. You change it. If it is working, keep doing it. If your content isn’t
getting the right reaction from your prospects, write
a new piece of content. If your outreach is getting bad responses from those prospects, it might be the prospects
that are the problem. You’ve got a great piece of content, but you’re approaching the wrong people. Change your outreach message. Change your list of prospects. Change the angle that you’re working with. If any of these steps aren’t working, try to diagnose where the
problem is and fix it. Change something. Try something new. I can’t give you the piece of content. I can’t give you the list of prospects. I can’t give you the outreach message that was relevant to these people. You do have to do some
thinking for yourself. If you analyse each of these parts, once you see this working,
it’s a beautiful thing, because your job is nonexistent. That’s doing the work to
create this list for you, because if you’ve written
a great piece of content, the prospects list should
really write itself, because there’s only
certain types of people who will be interested in that
specific piece of content. You’re outreach message
writes itself as well if you’ve made your
list of prospects well, because you’re just saying,
“I’ve got something cool. “Are you interested in it?” If they are, this bit does itself as well, because they react well to that. If they don’t see it, they
just see one of these, and you don’t have to do any persuasion. It’s just, “I’ve got this cool thing. “Are you interested in seeing it?” and if they are, that’s link building. All of this equals links. I’ve recently sold a pay per links package to a guy in California, and he says to me, “Oh I want 30 links a month.” Straight away I went,
“Not going to happen. “Here’s what we’ll do. “I’ll charge you this much money for it. “If we don’t get them, “we’ll break it up into 30 links.” Say for example ten grand. He’s giving me ten grand. We split it up into 30 links, and for every link under 30 I get, I’ll give him the refund
for that particular link. Essentially I’m charging a price per link. What I didn’t know at the time … My plan was I’ll get a
load of resource links, because these are what you want to do in the first month of any prospect. We’re looking at resources, reviews, and guest posts. My thinking was, “If I approach 300 people
on this guy’s behalf, “get 10% link rate, that’s 30 links.” (snaps fingers) “Job done.” I thought, “If it doesn’t
quite work out to 10%, “I’ll come out with 20 links,
I’ll just get 10 guest posts, “and it will be very easy.” The guy threw a spider
in the works and said, “I don’t want guest posts,”
for whatever reason. That’s out, which leaves me these types. He’s gotten a fancy review, so that leaves me resource links. There’s two different
types, resource pages, which fairly easy to get. Some people don’t like them. Some … If you have exceptional content, if you’ve done this part really well, you can get in content resources links. If somebody’s writing about
building a link building team, and they’re not going into
the detail how to do it, but I’ve got a detailed
guide on how to do it, they might link from
within the existing piece. Those are the dream links, so that’s what people really want to see. With this guy, he just happened to have really, really exceptional content. It’s brilliant, and he writes it himself. It’s in an industry that … It’s not quite one of these, but it’s pretty similar. It’s its own sub niche where
people are very interested in the subject and passionate about it, and a hell of a lot of
bloggers write about it. We’ve got two weeks left. We’ve done all of the outreach, and we’re on about 22, 22 links. Within the next two weeks, that should easily hit the 30 mark. It all goes down to this. The guy already had the content. I made a list of prospects
who were interested in his subject matter, and he had very specific articles. It was like, “How Girls Do This.” There’s a very active blogger community for girls who do that thing. That’s ten links right there. The outreach writes itself, because the whole thing
just works like clockwork if you can get it right. If it doesn’t, just change something. Change whatever bit isn’t
working until it does work. It may seem overly simplified, but this is how I do
all of my link building. If something doesn’t really fit into this four step process, it’s not
really a white hot link, because you’re going to have to
pay some money in here, or give someone something for free. Those links are fine. There’s no problem with them, but this is how I like things to go, because I’m not paying any extra money. My only outlay is the time
that it takes my outreaches, which if you can’t do this, if you’re not further trained on this, all of the info’s below. It’s all free. I’m not going to charge people until they’ve had success. If you want to check out my new free trial of my link building system, it’s been remade. It’s now a step by step process on how to get your first ten links, and it will basically teach
you how to get resource links and guest posts until
you have your first ten. It’s pretty much copy and paste. Check that out. I’ll put a link below
and catch you next time.

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