What SEO is Not – & How to fix SEO on your #Website

By | August 15, 2019


Hey guys. Thanks so much for tuning in to
another WordPress Wednesday. My name is Kori Ashton here at WebTegrity
in San Antonio, Texas. Today’s topic is going to be all about
search engine optimization. What it means basically to get people
to your website and to boost that traffic. That’s why there’s a graphic sitting
right here that says that. Overall, some people think that SEO is just kind of
a magic thing that you do on your website. That’s not the case, whatsoever. I’ve had several emails come through
recently asking me about search engine optimization. That’s why we’re going to do this video
and talk just a little bit about it. Overall there are some basic things that
you must do to your website in order to improve the search engine optimization of
your actual website itself. There’s things behind the scenes in the
“nerd code” that you need to tackle. There are things on the front side of your
website that your visitors will see that you need to be sure that are all in place
and correct. If you don’t know what those things are or
if you’ve questioned and heard that there are different things out there, take a look at this course that I offer
here on WebTegrity. I’ve got a video that you can watch that
tells you a little more about it. This is a course, “Basics of SEO.” It’s a
45 minute course I’ve put together. I’ve also given you a coupon discount
in the description box below so you can
grab that. Come over and use that. Watch
this tutorial. It’s going to walk you through and give
you an actual worksheet that you can look at your website and work through detail
every single thing that are the major things that are required for Google to love your website. I also have another free resource for you
here. I’ll put this link in the description box below. These are all of our blog articles and
video tutorials on search engine optimization that will help
you better understand some basic things regarding SEO. Overall though, this is never going to be a one time fix
for your website. You really need to wrap your head around
that. I think this is where a lot of people
struggle with search engine optimization. They think, “Hey my website’s been live
for about 6 months or even a year and I’m still not outranking my competitors. Why
am I not on page one yet?” When they have all these things maybe even
in place and they’re still not ranking. Overall what you need to understand is again, content is king. You must have good content consistently
pouring into your website. You cannot create one website and launch all this amazing content
initially and set it out there and expect for Google
to continuously fall in love with it over and over again and always rank you higher
and higher. You must produce key, incredible content
consistently. That’s what WebTegrity has done. Take a look here. If you go back to our homepage on our
website, every single week (as y’all all know) we’re creating video tutorials for
WordPress. We put them here on our homepage. You can go through our whole archiving
area and that’s exactly what we were talking about here if you go to tutorials. You can go through our entire archive of
all of our WordPress tutorials on a lot of different subjects. This is how I produce fresh content. I know a lot of you are saying, “but I’m
a small business owner. I don’t have time to write content. Very busy managing all
the other aspects of my business.” Here’s the problem with that. SEO does not work without content. That’s all there is to it. That’s the basic bottom line of how search
engine optimization works. You can get all these things in a row
(which are the elements I was talking about over here on our class.) That’s the Basics of SEO class. This will completely walk you through all
the different items that are (basically) a requirement of how Google falls in love
with your website and understands what your website is talking about. These are the things you have to have in
place. Once you get those in place, the task is not over. It has only just begun. You must pour content consistently into
your website. By consistently- some people say, “How
often is that?” It really depends on your industry. If you’re in a fast paced moving industry
like mine, (where we’re in technology or we’re in
digital marketing and things are consistently changing) we should
minimally blog at least once a week. At least minimally once a week. If you are in an industry that’s maybe
about crocheting and you want to talk about
the different types of yarn that are out there. Maybe that doesn’t change as frequently. You could potentially get away with
maybe blogging twice a month. That might be something for you to put in
your brain. Look at your competitors. See how often
they’re releasing fresh content. Are they consistently using social media,
as well? That is your next step. You have to be using social media. There is no way around this. Let me say that again. There is no way around this. I have
people that tweet to me. I have people that write to me and say, “Kori I really thought that I was doing so well
on my website and we were really trying to get things going. I was using social media
for like 6 months straight and I have traffic coming in like crazy! Then it stopped. Why did that happen?” I go look at their social media. It’s because they stopped using social media. They got too busy working on their
business. They got too busy with all their different orders. Unfortunately, they decided that they were too busy
to either write content or run their
social media. This is a horrible mistake and it’s made very often. So, that’s really the way social media
works inside of search engine optimization. You write your content. You put the content in your website. Then you go out to your social media
networks and you let everybody know that the content exists. You invite them to come read that on your
website. You give them the link to your website. You bring that traffic back to your
website inviting everybody with all your different social networks. Does that make sense? You really need to be doing this. In
order to make it something that’s manageable, (even as a small business)
you can use different tools out there. There’s Hootsuite that will allow you to
(basically) schedule all your different
posts to blast out across all sorts of social medias. You can come in here on a lazy Sunday afternoon when you’ve got
nothing else going on and schedule all of your posts for the entire month. You can just get inspired one day and
write them all out. That way if there’s something major that
happens (maybe throughout the month) and you want to make an extra post, you
can just grab your phone while you’re at work and make that extra post out on your
social media. When you’re too busy, (working inside the business) these posts will already be blasting out
for you because you’ve come here to Hootsuite and you’ve scheduled them to post – to publish. There are all sorts of cool tools you
could use like this. WordPress itself has a scheduler inside of
it. If you wanted to blog and write a bunch of blogs (maybe 3 or 4 blogs) Then all you do is schedule it to go out
once a week. That’s all you do and it’s perfect. It looks like you’re consistently on top of things when really what you’ve
done is you’ve taken one great day out of your month and you’ve stayed focused.
You’ve gotten all these things in line to publish throughout the month. It’s really an incredible tool and it
really is the only way you can get search engine optimization to work. You’ve probably seen this before. You can get something fast and cheap. If you want both of those,
it’s going to be low quality. If you want something fast and high
quality, it’s probably going to be expensive. If you want something very high quality but not pay a lot for it, it’s probably
going to take a long time to get it done. In no way, shape or form is there
something inexpensive that’s super fast and high quality. That’s a big fat no. That’s exactly the same way it works with
search engine optimization. You can try to hire a company to help you do this, as well. Even my company offers some search
engine optimization resources and services. Here’s the key with hiring another
company, there is never anybody who’s going to
understand your products or your services better than you or somebody directly
working in your business. I can try to write about an insurance
company, I can try to write about jewelry or some other industry out there
and try to do my Google researching.
When it comes down to it, truly you or somebody in your business are the best
people to write that content. Then, if you would like to then outsource
that (once that content is written) send it to somebody like our company or
another SEO company out there to help you blast it out and get the word out. That plan can really work. Other than that, you’re up against the
possibility of somebody just writing a bunch of articles and selling them. Let’s say that somebody has a bunch of
insurance companies and they write one article and they sell it to 10 different
insurance companies. It’s the exact same article and you- you wouldn’t know that that’s happening. Unfortunately, there are rotten SEO
companies out there that will do that to you. The other thing that you truly have to
understand is: if you don’t understand what’s happening on your own website,
if you don’t understand completely what search engine optimization is, what things must be in place on your
current website right now. Even if you’re writing a ton of content and using your social media, you could be doing all of this for
nothing. All of the other things that have to be in
place, (that’s what this class is about) they’re not tended to. Super important that you fully understand
what search engine optimization is and what it is not. You could really be frustrated realizing
that your website is not ranking well and you cannot understand why. You could pay a company thousands and
thousands of dollars and they still won’t be able to do it. There are key things that must be in place
first. I hope this has helped you understand a
little bit more about
search engine optimization. I know this is a crazy vast subject so if
you have quesitons or comments, please put them in the thread
below here on YouTube. We’ll try to comment back as quickly as possible but
know that we get thousands of comments monthly and it’s difficult but we try our
best. If you need help with search engine
optimization, I want you to start here first. The link to this course is in the
description box below. Start here first. Take this course. Use
the worksheet that’s in this course to help you basically evaluate your own
website is what you’re going to do. Evaluate your website. Figure out how to
get it done correctly. Don’t bleed money out there on SEO
companies until you have every one of these things in place. Let me know if we can help you further. I
hope you’re having a great WordPress Wednesday. Bye, y’all!

12 thoughts on “What SEO is Not – & How to fix SEO on your #Website

  1. Safehouse Studios Post author

    OMG you are saying very thing I have been thinking and saying to clients for some time now. What is the best way to get intouch with someone but your company? I need to find away to develop a website with certain things I need in place for a "membership" site

    Reply
  2. Aya's Travel - Nexion Post author

    WOW!!!!! A great video from @WebTegrity a true HOMERUN. As Kori says SEO is a massive subject and being involved with your website is a must to improve your ranking in the search engines. Get some training on SEO and either do it yourself or if you don't have time or the technical skills then higher someone like @WebTegrity or @Online Business Owners both are top notch and will give you great ROI.

    Reply
  3. Mr International Post author

    hi thank you for the video. so dont you have to pay google per month to get your keywords out there?

    Reply
  4. Jack rinakishi Post author

    Hey there, can you make a tutorial video on how to create a specific Pinterest board display as a sidebar on WordPress.

    Reply
  5. Renee Todd Post author

    OMG..thank you Kori. I will be sending this video to many of my clients that say, "Why isn't my website on page 1? Why won't it come up when I do a search?". These are the comments I get constantly even though they won't come up with content, etc.. 😀

    Reply
  6. Edreih Aldana Post author

    Great stuff. I'm going to be referring some of my clients to watch your videos as well.

    Reply
  7. funny images Post author

    hi cory and i am from india and every wednesday i used to watch and practice and this week your viedeo i dum and i dint like that and you dint explain and plugin

    Reply
  8. Michael Thacker | Realtor | Louisville KY Real Estate | RE/MAX Post author

    Love, love, love your enthusiasm and always amazing content! Thank you a hundred times over! 🙂

    Reply
  9. Ruth Samons Post author

    Question? Description box below? I don't see it and want to take this course ! Great video by the way 👍I need this info badly I am having a hard time understanding all of this SEO and then some stuff for my website

    Reply

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