What is SEO (Search Engine Optimization) and How Does it Work in 2018?

By | August 21, 2019

– Hey guys, in this video I
am going to explain to you what SEO is. You’ve probably heard the term. Your brother’s cousin’s roommate’s
uncle’s best-friend’s dog said “you have to do SEO. “You must do SEO.” You have no idea what it is, but you’re gonna go throw money at somebody to take care of it for you. Or hire some guy who is an SEO expert to
take care of it for you for $25 dollars a month. Think again. That’s not how it works. This is a non-technical video. I do not get into technical
blah, blah, blah, blah, blah, because honestly that doesn’t matter. SEO stands for Search Engine Optimization. We’re gonna break this up into two parts. The first part is Search Engine. What is a search engine? As the internet grew and people realized the value of being able to
share all this information, being able to look up things and get all of this
information available to you literally at your fingertips. Like, right there, from your fingertips. The internet grew and it
grew and it grew and it grew and it’s now more than a billion websites that exist on the internet today, which wow, that’s so impressive. That’s amazing. And the fact that with my phone that’s around here somewhere, here. With my phone I can look up and search anything on a website from my phone anywhere in the world. That is just incredible. But here’s where search engines come in. We’re trying to understand search engines and why they’re important, and why there’s so much
that goes into that little tiny box called Google. To put this in perspective, you have to realize that in 2012 Google was searching more
than 30 trillion pages on the internet. So yes there’s a billion websites, but there was 30 trillion pages. And you can go “Wow, that is a lot.” but here’s the follow-up fact that will really blow your mind. As of 2016 we’re not even in 2018 yet, but 2016 Google was searching more
than 130 trillion pages. You know that saying that’s
like a needle in a haystack? It’s like finding a needle in a haystack. Whatever the saying is. Finding a needle in a haystack. I think I would rather paint
a different picture for you to give you really the magnitude of what we’re talking about here. You’ve heard of the Milky Way. There are over 100 billion
planets in the Milky Way. Imagine Elon Musk gets his way and we’re all floating
around in Tesla Jets. Imagine you get a hankering for a potato. You want a potato. Now you just have to find the potato, but it can be anywhere in the Milky Way. There’s 100 billion
planets in the Milky Way. Now you’re just trying to find a potato. Using a search engine to
find what you’re looking for is like finding a potato
inside the 7Eleven on some planet in the Milky Way. You have no idea where it is. It’s that crazy. Now let’s take the
definition of optimization. Optimization means the action of making the
best or most effective use of a situation or resource. People are pushing in
search engine optimization to move their website up. You could be many many many many pages back in the search results and never get found. Well I just want to
explain to you very simply, how search engines find
what you’re looking for. There is actually one word. Just one word that sums
up the whole subject. Relevancy. All search engines care about is who is the most relevant. Imagine you’re trying to find a hot dog. So you type in hot dog into Google. The guy at the top is the one that Google feels is the most relevant search result. The guys underneath obviously are less relevant in their eyes. How do you get more relevant? And I’m not gonna get into
a super detailed video because I’m gonna create a whole series about each part of this thing
so you really understand it. This is what we focus on
when we do SEO for somebody. You’re going for how many pages a website has. The more pages you have, that’s generally an indicator that a person’s putting way
more work into the site. A guy who has a one page website and a guy who has a 5,000 page website. Those are two different things. Google knows the guy
who has one page website isn’t necessarily putting as
much work into his website. The frequency that you’re
updating the website. So one way that people
do that is with blogs. There’s many ways. News articles, things like that. But when you’re actually creating good content and you’re
creating relevant things that will actually help people, that’s what you’re going for. You want to focus on that. There are things related to the text you actually use on the site because they want to see if
you’re searching for hot dogs, they want to see that you’re
relevant for hot dogs. They’re gonna see text
about hot dogs on the page. They wanna see that people are engaged and active on your site, that they’re actually
spending time on your site, not just coming to your
site and bouncing off. So how people interact, creating relevant information and then directing people into the site, that’s super important. That’s one of the things
they’re looking for. Another factor that became very important in Google trying to find the
most relevant search result was actually your location. So if you are a location-based business, meaning it’s relevant where you are, like a lawyer or a healthcare clinic, or whatever, Google is going to narrow
down the search results based on your area. When you’re a person
who’s looking for a doctor in Los Angeles, California, it’s highly unlikely in their eyes, that you’re looking for
somebody in Tampa, Florida. Even if you just say doctor. You don’t need to type in
doctor Los Angeles or anything. They know where you are, yes, they do know where you are. Big Brother, thank you very much. But they also know
where the businesses are that could service you. So in the whole game of relevancy, they’re going to narrow
it down by location to give you the most
relevant search result. Links from other sites
to your site because those links act as a vote of confidence from another site. There are so many other
things that can be done. I am not trying to
create an in depth guide to teach you everything
about SEO in this one video. To summarize this, what is SEO? SEO is Search Engine Optimization. What is a search engine? It’s a piece of software
that actually helps you find the most relevant thing that you’re looking for on the internet, because with a gazillion
bazillion trillion pages, you’re gonna need some help with that. That’s what search engines do. Optimization. That means making the best use
of the resource that you have which is your website. So when we are doing that, we are actually trying
to improve your website, improve your marketing, improve the value that you
provide to other people so that you move up in search results and you get to a higher position when people are then searching for things, they are going to find your website. (cheering) Is it valuable even today in 2018? Yes, but it can’t be a sole
component of your strategy. There are many other things
to do like paid advertising and other things that you can do that will help improve
your overall effectiveness of generating leads and sales
for your business online. But this is a video about SEO
to explain to you what it is. Hopefully this demystifies
any weird concepts, any crazy things that you’ve been told, by your brother’s sister’s
roommate’s best-friend’s uncle’s grandma’s dog’s pet hamster/gerbil who basically told you confusing
stuff that made no sense. I apologize on behalf of everybody else that has to be so confusing. It’s not. It really is this. If someone cannot explain
to you simply how SEO works, then please please please move on. That’s what I had for you today. Don’t forget to Like, Comment, Subscribe. It helps me out, understand what you’re
looking for in videos and how I can provide more value for you. I’m gonna continue this series of videos about online marketing, about digital marketing, things that don’t matter I’ll say this doesn’t matter, things that do matter I’ll
tell you this matters. I wanna give you direction from a business owner perspective. I’m not trying to teach you to be a technical nerd in this video. This the idea is, that you understand the
basics of how it works, because honestly most of the
technical people out there don’t also understand how this works. So hope that helps. See you tomorrow. (quiet techno music)

3 thoughts on “What is SEO (Search Engine Optimization) and How Does it Work in 2018?

  1. Devan Litchfield Post author

    kabang – this video is a ripper. What a simplification. Nice


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