What Is Seasonal SEO? SEO Marketing Tutorial

By | September 11, 2019

Seasonality impacts all businesses, no matter
the location, your product or your services. You can see seasonality and changing customer
behavior due to a change in season, whether or during a specific time frame. At seasonal SEO Strategy is an approach to
engaging your customers based on a natural changes in customer behavior. A Seasonal SEO strategy looks at ways to drive
conversions based on themes or a period of time. There are two types of Seasonal SEO strategies:
One, Time-Based. This includes: Summer, Winter, and specific
months. Two, Event-Based. This includes: Christmas and Thanksgiving. Customizing content based on seasonal weather
and related holidays is a great way to boost conversions and open new revenue streams. This approach is especially effective if you
deal with products or services that depend on weather and seasons like snow shovels,
who’ll cleaning and home air conditioning. Your business will see several benefits if
you optimize content around Seasonal SEO like meeting the needs of your customers, increasing
conversion rates and driving up cells due to seasonal demand.

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