What is Off-Page Optimisation? | Off Page SEO for Beginners

By | November 2, 2019


Good day folks! Today we are going to talk about what Off-Page Optimisation is Off page, even though a very broad topic could
be summed up as obtaining links from outside sources or sites, as well as generating social
signals. It refers to all the possible measures that
can be undertaken outside of the website in order to improve its online visibility and
search rankings. Off page actually involves the improvement
of the perception such as authority, relevance, visibility, trustworthiness and popularity
of a given website by both users and search engines. A link is basically an “upvote” for the quality
of your content, as long as the link source itself is good quality. However, any off page campaign will not be
succesful as long as your on-page activities and content isn’t up to search engines standards
by its structure, quality, loading time, and other factors. For most, it could seem extremely simple as
the action of “obtaining links” sounds fairly straight forward. However, most small business owners do not
have a full understanding on how complicated a backlink campaign truly is and all the factors
you need to have a look at to strategise and obtain the right kind of links. Terms such as backlink anchor, anchor ratio
which includes branded, domain, keyword, naked URL and others anchor texts ; link velocity
; link placement ; link diversity ; link & niche relevance ; trust flow ; domain and page authority
score, as well as no follow/follow ratio are common metrics to understand and consider
when strategising around a backlinking campaign. There are also many different types of links
and a right timing of creating certain types of backlinks. Your overall profile should have a mix or
ratio of different types of links to appear natural. For example, if you are just getting started
with your local SEO, you should aim at obtaining links from local sources, business directory
listings and most importantly social signals. When you have obtained such links, you can
start considering links from high authority sources such as press releases, guest posts
through outreaching, article publishing sites, Q&A sites such as Quora, Reddit ; as well
as possibly benefit from techniques such as “broken links”, “infographic submission”,
“forum comments” and many more! Again, quality of the source will always be
more important than the number of sources. Backlinking is all about obtaining an authoritative
naturally looking profile. You could also consider paid links from high
authority sources but you need to be extremely careful about those as it could get you penalised. As not every link is equal and have the same
impact in Google’s eyes, it is extremely important to know how to build links as if it was naturally
obtained links. Google actually defines any link manually
created as against the guidelines. It is then becoming obvious than a backlink
campaign should aim at creating a natural looking backlink profile. Creating too many links or from the wrong
sources could get your site penalized and completely removed from a search engine index. This is why it is extremely important to know
what you’re doing when structuring your off-page strategy. If you are outsourcing it, you should know
that there is a price to a successful campaign. If an agency is doing SEO activities for you,
you’re also in the right to ask for the links created and what the strategy is and monitor
the quality of those, which will more often that not depend on your budget.

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