What is Marketing Automation?

By | August 26, 2019

What is marketing automation? This is a buzzword that has been flying around
lately and I want to discuss what it actually means. Marketing automation is essentially the process
of tying together different systems to automate the marketing processes for you so that you
don’t have to do it. For example, if you run a business that collects
email addresses, your website would collect the email address, send it to your email service
provider and then distribute an email automatically driving to a landing page that allows your
customer to take some sort of action like buy your product, watch a video, download
an e-book. Whatever it is, it is all automated and happens
in the background without you having to do anything. Marketing automation is a really powerful
tool, if you would like to learn more, check out the link below.

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