What Is Anchor Text & Why Is It Important For Link Structure? Internal Links SEO

By | January 29, 2020

Internal links are the backbone of how search
engines did people understand content on your site. One part of an internal link that you need
to pay attention to is the anchor texts for your internal links. Anchor text is the visible characters and
words that hyperlinks display when linking to another document or pages on your website. This text summarizes the page that you’re
linking to and provides valuable context for Google and and your customers as they navigate
through your site. It is vital that you choose the right anchor
text for each link since anchor text is visible text that Google and your customers will see
on that link. Google and other search engines are smart
enough to understand the relationship between anchor text and the content between pages. To make your anchor text work for you and
so that you received the most benefits from internal links you should make sure that your
anchor text is succinct, relevant to the link pages, not overly keyword heavy and not generic. You can use anchor texts and your SEO strategy
to boost your online rankings, drive more qualified traffic to your site, and help customers
engage with your content today!

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