What are some effective techniques for building links?

By | August 10, 2019

>>CUTTS: Okay, we have a question from Pulkit
Agrawal. And Pulkit asks, “Organic link building, according to me is one of the most difficult
tasks for SEOs. Can you please list five effective ways of organic link building other than building
great content?” Well, I think that’s kind of a false dichotomy because you do want to
build a great content, and building great content is often what brings you those links.
So I’m not going to say, “Oh, I’m going to leave out all the ways of getting good links
that involve having good content.” I’m just going to talk about a few other ways, and
I don’t know whether it’s five or more or less of thinking of getting good organic links.
First and foremost, I’ll start with the worst one, which is controversy. A controversy is,
you know, one of these hooks, one of these link-paid ideas where no matter what you say,
“This person sucks,” or you pick one company or you pick one person that you hate and you
really pick on them, there’s a few people that have made a profession out of hating
everybody, which might do well for them. But, boy, it’s not always fun to hang out with
them. So you can do that a little bit, but think of it more like the leavening or the
spice that you do every so often. It can be fun to uncork a good rant whenever you’re
really frustrated because somebody’s had bad customer service or something like that. But
you don’t always want to be going for the controversy or you’re like the boy who cried
wolf. You just always saying, “Look at me, I’m being loud. You have to pay a lot of attention
to me.” And over time, people will end up paying less attention to you. There are a
lot softer ways to do that whether it involves a humor or bringing something original to
the table. So I wouldn’t rely on controversy all the time. One of the best ways to get
links is to participate in the community. And I’m not talking about signing up and spamming
a bunch of blogs or forums, but rather, showing up and–a good example is answering questions.
If you have something of worth, some value that you can add by saying, “Hey, you know
what, I know the answer to this. This is how you configure .htaccess to do a 301 redirect.”
Somebody appreciates that and somebody will remember that you answered their question.
And they’ll be more willing or more receptive to link when you realize, “Oh, that’s their
site. They have a whole pile of interesting articles about how to do good things with
301 redirect or .htaccess.” So I think participating in the community, answering questions that
help other people can be a big way to do it. Going back to what is building great content
but is still super important?” Original research, to this day, you know, if somebody does even
a little bit of work to dig into a subject, they are a lot more likely to get links. So
one of my favorite examples is Danny Sullivan compared how well different webmail services
were able to de-Spam his inbox. And all he did was for a like month or so compared how
much spam he got and what the false positive rate was. He got good data out of it, which
he then blogged. And a lot of people linked to that. Just earlier today, for example,
Google released Google Public DNS, which is a DNS server that anyone, anywhere around
the world can use, so it’s public for everyone. And there was a guy, a man who does j.com,
I believe, who rather than just read and rehash the blog post, took it and tested out. Open
DNS versus his ISP’s DNS versus Google Public DNS. And he found out that we were especially
good for international domains where sometimes DNS resolvers were a little bit slower. Just
that original research makes it that much more likely that I will link to him. It will
stick in my mind, all those sorts of things. So, original research can really make a big
difference. Newsletters, you know, if you have people already coming to your blog, make
a little bit easier for that sort of information or article to show up in their inbox because
then that can drive traffic and drive conversions. Social media, you know, participating on a
forum or a blog is one thing but then participating on Twitter or FriendFeed or Facebook can be
another great way. Think about where people spend their time. If they spend five hours
a day on Facebook, then maybe you should spend some of your time on Facebook. Because getting
to know those people can pay off in lots of ways, not just links, maybe you get to present
at a conference. I guarantee if you’re doing a conference presentation, that’s a great
way to get links, because people will live blog it, they’ll link to your website, all
those sort of things. Along with controversy, one of the weaker ones I consider is lists.
So, for example, if you will go to Google and say, you know, “50 ways to build backlinks.”
You will find those articles, right, and those things tend to get dug and link to and all
that sort of stuff. So, they tend to get a little tiresome after awhile. It’s almost
like the candy in your diet, you want to have a little bit of spinach and substance as well,
but writing a few every so often is not such a bad thing. Good piece of advice, which I
was talking about this question with my cameraman Wysz before this, get a blog and establish
yourself as an authority, right? There’s no excuse for a company these days not to have
a blog and for most people to not have a blog because you don’t have to update them all
the time, and if you want to you can use Tumblr or Posterous or something. We don’t have to
maintain the software. But it’s really not that hard to do. If you see a funny picture
or something like that, you post it on your blog. You can get a lot of links very quickly.
More likely, you’ll probably use your blog to establish yourself. It’s your online business
card, your profile. And you can use to project how you want to be on the Internet, so just
building that up as a resource of good articles. Another good example is how-tos and tutorials.
So, I recently a while ago had to figure out, how to change the default printer in Firefox
on Linux, and when I was done, I said, “Okay, I’m going to write down those steps, so that
I can remember it,” but more importantly the people searching for it can remember it. And
even if you don’t get a ton of links to that post, sometimes you don’t need a ton of links,
sometimes that long tail content is enough where the other people who are searching for
it will find you even if you only have two or three links to it. So, it’s not always
about links, it can sometimes be about having a resource that nobody else in the world has.
Talking about resources, another thing you can do is run a service that people find really
useful, or even make a product and release it for free or give it to the community. So,
a Firefox extension or Chrome extension, something that improves your Apache experience, or makes
things easier for WordPress, WordPress plug-ins, stuff like that. Services are good because
people will come to you to try to try things out, but open source is also fantastic because
then people can download it. They’re grateful that they got something for free. So you can
do the work once and then lots of people downstream can be grateful and some of those people will
link to you. Another good piece of advice, kind of make sure that your site has good
site architecture. You’d be amazed at how many people don’t handle things like, “Can
my site be crawled? Can my site URLs be bookmarked?” And so, “Can Google get to all the pages on
my site?” You might think it sounds remedial but you’d be amaze at how many websites messed
that up. So, make it easy to link to your site or to individual pieces of content on
your site, like individual blog posts. That’s almost everything on my list, but I’ll make
one final one, which is make a few videos. It turns out making videos can be a really
easy way where you’re just talking but people can watch it at any point. They can get a
lot of value out of it, and hopefully it’s enjoyable. So, you, again, do that work once
and then it’s useful all the way down the line. So, those are just a few tips and different
ways to try to build links, not necessarily always content but it can be really helpful
and it can be a good way to try to get some good links.

100 thoughts on “What are some effective techniques for building links?

  1. yugang08 Post author

    If ANYONE out there need some high quality pr 8 and pr 9 backlinks for your website then please take a look at my video thats on my channel OR you can simply go here: /watch?v=wfNLnopq6Jg I promise you its worth checking out 🙂

  2. Tradesmen1 Post author

    Hi Matt, I enjoyed your video on techniques for building links. I would be interested to see an up to date version of this video if possible that might mention any new techniques that have evolved over the last 3 years or if any of the techniques mentioned here have become obsolete or negative ways of building links. Many Thanks Oliver

  3. SEO.com Post author

    It really is amazing how much has changed in the industry in the last year let alone 3.

  4. Slim Fit Jackets (SlimfitJackets) Post author

    well I would say, do not think about link building do some link baiting and keep away from building links, its time to building relationship with your audience.

  5. sirCULTURE Post author

    Will I fail at this whole IT article marketing if I write anything other than "How To Article Marketing" content?

  6. Arief Cahyono Post author

    Hey! Thanks for this useful video. By the way, I hear a lot of people keep on talking about MoboRank (do a google search), but I'm not sure if it's good. Have you considered MoboRank? I've heard some awesome things about it and my buddy rank on page 1 of google with it, but he refuses to tell me: (

  7. David S Freid Post author

    Thanks Matt and thank you Pulkit for the great question. Helping others with questions online is a "natural". My guess is most of us will or have searched "HOW TO'S". The internet is my place to search for answers…

  8. Spook SEO Post author

    Link building is not only about quantity but also quality. Make sure you are consistent with your linkbuilding – adding links each week. This is necessary in the more competitive search keywords. Make sure it's a mix of links from different sources.

  9. neff bel Post author

    you're blessed with a head full of hear, why did you shave it!?

  10. Hillary Goupil Post author

    Get hosting account for just 1 cent at hostgator using coupon "1centaprlmay2013".

  11. Steve Coan Post author

    Real hackers aren't stupid enough to use a yahoo email account that are getting hacked around the world. and if they are, then they dont know what they are doing.

  12. Sina Omidi Post author

    Still can't get this SEO thing down!

  13. Sina Omidi Post author

    There is a joy in shaved head that you don't get it unless you shave.

  14. satya das Post author

    Helpful information by Matt Cutts. Thanks for public sharing!

  15. Zvandi Saros Post author

    Good point!For a matter of fact you MUST focus on as much quality links for your first tier and go with less and less quality backlinks in the deep tiers(2+).The link building pattern must be random and also links should come in at a steady pace every day/week/month,depending on your keywords.With few words – chaotic interlinking and different types of links going to your main page+inner pages is the way to have permanent rankings.
    I would suggest to take a look at this video watch?v=tA8sNDBW1ug

  16. Cheryl Lynn Post author

    Great content, Matt! Oh, by the way, nice hair cut. 🙂

  17. Sentez Bilişim Post author

    thanks you,

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  18. Thomas Taylor Post author

    Read the truth about google – the most evil corporation that ruined thousends of lives in the whole world: savingsmallbusiness[dot]org

  19. Debra Seiling Post author

    This was extremely helpful. Since I have two blogs, I really appreciate all the information you shared. Thanks! Debbie Seiling

  20. Muhd Tahir Ahmad Post author

    Be natural and be known by Volume… and become BRAND that's it!!

  21. Taylor Mason Post author

    This was really helpful in terms of giving ideas on the areas we may not be putting effort into, useful to review your current activity on link building and not to technical. thank you

  22. alibabagifts Post author

    Add your website and get free PR5 backlink biomed2.org

  23. nadine smith Post author

    I've used their link building services before. TOP NOTCH!! …and cheap

  24. nattsurfaren Post author

    Hej Matt this is just Silly: What if I just sell normal house hold items that people need but Isn't so fancy to be excited about. Lets say a washing mashine a special brand and model. I pick that because I know people need it and I fill that need.
    So I should go on forums,twitter and facebook and just talk about my awesome site about washing machines. I pick a long tail low competition brand because I can't compete with those big sites and to do that I would humiliate myself on social media?

  25. Sowmiya Knitted Garments Post author

    A long waited one. Well impressed with new way ideas compatible with social media news and web tips. Get instant backlinks for your site at social bookmarking site of mspidy dot com

  26. John Corner Post author

    For better results please go to seoclinch [dot] com

  27. BPO Outsourcing Remote Post author

    Nice! This kind of technique is very effective. Thanks for the information. Keep it up!

  28. abhishek gopinathan Post author

    Great tips. For more results go though seoclinch [dot] com

  29. lavanya B Post author

    that was a pretty good session for new starters like me, I still have so many confusions in this matter, if any body could help me….

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  31. elon musk Post author

    Very cool video mate! Me and my wife has been getting over $10k a month using Clouded Cash Cow (google it). It really is the most awesome way of making money from home! So have a look. Search Google for the phrase Clouded Cash Cow.

  32. First Tuber Post author

    Thanks to Mr Matt he has given a lot of info do visit webmaster tools channel you will find a bunch of info there… Best of luck…

  33. Anj Pach Post author

    hi, I watch your video and I want to learn about manual link building, I have a question how many website can you do for manual link building?

  34. Mike Fowler Post author

    Check MY link! ;-). If you like acoustic music, played fingerstyle.

    Only kidding. Enjoying all your informative videos. Thanks.

  35. Unique SEO Tips and Tricks Post author

    Great video! This is helpful for link builders like us. We also have uniqueseotips which you might find interesting as well.

  36. Adam Ridley Post author

    Its all crap, Google tunes its whole search algorithms based on this view of the world being about bloggers and tech answers sites.

  37. Trevor Gillham Post author

    This is really interesting stuff, refreshes the brain for SEO.

  38. nattsurfaren Post author

    I just read a post on a forum from a guy that had been blogging for years and never made a single $ from that. I was just laughing then when Matt recommended to start a blog. Even if you do all of Matts suggestion you will not suddenly magically get traffic. You may get a couple of links but the traffic is what counts. In my case being interested in creating game tutorials etc I never made money out of that. If you think about it: What of your interests that you burn for and really like to share freely can easily be converted to cash. You probably have to think really hard. I gave up on that and instead doing what I didn't like to do but that could make cash. Really hating writing articles. Hating sharing things about it. Made a few $ here and there after many years of trial and errors.
    I'm sure many of you will recognize what I post here.

  39. Smit Infotech Private Limited Post author

    Very Effective key points for SEO, Thanks for promoting honest Backlink building.

  40. harry09009 Post author

    Can someone explain more on what Matt is referring to when he says controversy? 

  41. Andrew Rulnick Post author

    I think this is really good great advice for 2010 and even still very relevant to this day, but 2014 is a slightly different with personalized search results being influenced by Google+ following (verified).  

    I began posting my top 10 SEO tips to prepare for 2014. Hope they help!

    #SEO  #SEO2014 #SEOTips

  42. Surce Beats - Trap Beats Hip Hop Beats Download Post author

    Matt you're the SEO Lord! hahaha

  43. Michael Janik Post author

    I wonder if he is aware of the fact that he is the official human face of Google.

  44. Thomas Hezel Post author

    Do it simple – make it simple – get it strait – and then add a little headstrong stubborness to make it human. The last part is the most important. zazudesign die Schwarzwald Werbeagentur

  45. Michiel W Post author

    Thanks! I made some useful notes:

    helping on forums
    original research
    social media
    blog —> funny postst
    how-to and tutorials
    useful service, free extensions
    good site architecture
    reachable for google
    easy to link
    making video’s

  46. Sandy Eggi Post author

    Google loves research. Google loves something cool. But research itself needs SEO. Both are difficult.

  47. Unique SEO Tips and Tricks Post author

    Link building for business has its merits. As long as it's use in a good way and not abused

  48. MattSayle.com Post author

    What a fantastic video! This answered a lot of questions. What does everyone think about the demise of guest blogging? Is it really dead… or are just the spammy ones gone?

  49. Robby Morton Post author

    You are so full of it. There is no such thing as organic links for 90% of us out here. People don't hardly ever link to other websites and the ones that do are nofollow thanks to you guys.

  50. Elena Robu Post author

    In 2014 link building model has greatly changed. Most types of websites have receded into the background. Today social link developmnet is considered the safest link buinding (Rankwinz)

  51. Aaron Suitor Post author

    This is all great information on how to build content… but content isn't enough to get links. You need targeted traffic to read these posts. I know I'm not the only one wondering: Matt, what are currently the best ways to promote content among a targeted audience?

  52. Supreme Web Marketing Post author

    So important to get your Link Building techniques down. No need to over complicate it.

  53. 2BeCreative Post author

    I think that good optimization (using WMT) is first, then good content and links, email marketing, blogging, using social media to linking,

  54. Coach Masolo Ya Jonas Post author

    I keep coming back to this video. It is a money maker.

  55. Md Abu Bakar Siddique Post author

    SEO has some common mistakes, I searched for long for a final solution of my website and finally I got it, it's SpeedRankSeo . Now I am a winner with the help of SpeedRankSeo.

  56. Karthik S S Post author

    Try this once http://jvz2.com/c/362233/145082

  57. Chad Kimball Post author

    There are much more concrete, scalable, predictable ways to build links that I teach. I don't think Matt would like them though, but they work.

  58. Digitalhound Ltd Post author

    Although dated now, there are still some pretty good nuggets here that are still valid today. People are more likely to link to your properties naturally if the quality of what you're putting out is useful, well thought out and presented in an easily digestible format. Videos are an excellent way to engage with your audience and promote your brand at the same time too.

  59. darren strudwick Post author

    If building great content is such a good way to get links,  how comes when I see a website with really great content I have no urge to link to it?   KFC have a really great website, I especially love their page about chicken, but I'm not going to link to it.

  60. Hans Christian Ferdinand Post author

    Couldn't agree more. Thanks Matt!

  61. Nikita Panomarew Post author

    http://mashable.com/ gets 80.000.000 (80 millions) visitors each month and they do no any original research at all. Everything they do is just copy articles from another sites and rewrite them to avoid the duplicate content penalty. This proves that you can earn like $300.000 a month from AdSense by doing content scrapping.

  62. StampCasfy Post author

    That was knowledge to me. Thanks Matt !!!

  63. Amplify ROI Post author

    The question and answer part of this tutorial is still VERY powerful today! Google is loving question and answer searches.

  64. Rosalie Markovics Post author

    Hi Pulkit and thank you for a great comprehensive explanation of link building. You mentioned making sure Google can access to your pages but I am not sure of how to do this. I had received something in early days which mentioned Google had diffiiculty accessing my pages ( I had chosen blog template) and I took it up with Wix and they said there was no problem. How do I check this for myself?

  65. Mahdi Resistance Post author

    After all that searching and following the so called SEO lords, I really love to hear Matt Cutts who is and should be followed to get the authenticity in this black hat self made SEO witchcrafts.

  66. 4Nanook Post author

    I think it is a major problem when Google dictates and filters content rather than just indexing it.

  67. James Hardie Post author

    6:48 – 6:58 How do I ensure that my site can be crawled, bookmarked, all the pages can be reached by google… Good site architecture. Thanks!

  68. Supralobe Post author

    Guy must have lost weight, looks a little thick in this video

  69. emma piterson Post author

    Those are some great tips!! I will definitely have to remember those!

  70. Barton Interactive Post author

    All still relevant! Great reminders. Thank you Mr. Cutts.


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