What Are Backlinks and How Do They Work?

By | August 26, 2019

How does Google determine which website to
rank number one, two and three. It comes down to SEO, right? Well, it’s more in depth than that. Google has over 200 factors; and the number
one factor that affects rankings is backlinks. Today, I’m going to teach you what backlinks
are and how they work. Moz SEO company interviewed tons of marketing
experts, and they asked them what factors affect Google’s rankings the most? They all said backlinks. So, with backlinks, that’s one website linking
to another website. Google’s looking at it as votes. The more links that your website has, the
higher you’re gonna rank. In addition to that, they’re looking at quality. So, if Huffington Post links to you, that’s
way more effective than if Joe the plumber linked to you. And Google knows that it’s way harder to get
a link from Huffington Post than it is to get a link from Joe the plumber. Now, another thing that they’re using within
their algorithm is how related is that link? So, if Huffington Post links to your plumbing
website, that’s actually not as effective compared to Joe the plumber linking to you. But, on the flip side, if Home Depot linked
to you, because it’s very relevant and they’re within your space, that’s way more effective
than if Joe the plumber linked to you. So, a few things. Google is looking at how many backlinks you’re
getting; how many you’re getting over time because it has to be natural, they don’t want
you to just go pay people to link to your website because they don’t like that, you
shouldn’t pay for links; they’re looking at how related those websites are; and they’re
looking at something called domain authority, that’s how authoritative that website is. So, assume you’re getting tons of backlinks,
you’re getting them from related websites and they have high domain authority. A domain authority is from a scale of 0 to
100, 100 being like a Google.com, a Youtube, a Facebook. And it works like on a Richter scale, right? A logarithmic scale, in which it’s way easier
to go from 1 to 10, than it is to go from 10 to 20. So, if you can get a lot of backlinks, you
can get them from relevant sites, and you can get them from authoritative sites that
have high domain authority, your rankings are gonna climb. If you’re wondering what domain authority
is, like what number a certain site has, you can go to ahrefs.com, A-H-R-E-F-S dot com,
put in a URL and they’ll spit out the domain authority. It’s a paid tool. A free version of this is Open Site Explorer. If you Google ‘Open Site Explorer’, it’ll
take you to moz.com, and you can put in a URL and it’ll tell you that site’s domain
authority. Now that you know how links work in the eyes
of Google, if you want to get links the quickest way is to do round up posts. So, go and email every single expert within
your space. And I’ve discussed this in one of my past
videos, you can go into the description, click on the link and you can get to the past videos
where I talk about round up posts. You can email these people, include them in
their round up posts; and since you’re asking them one question and you’re asking that same
question to every expert within the space, it’s a great opportunity for them to get free
press, which is why they’re gonna participate. And then once they all participate, and give
you their response, write an amazing looking blog post showcasing all the responses, include
their name, link to their website, link to their Twitter or Facebook profile. And then from there, email each of those experts,
once you’ve published the post, and ask them to share it on their favorite social network. By doing this, your blog, your website, is
gonna get more traffic. The more eyeballs that see your sight, the
higher probability that someone’s gonna link back to your site. As you get more backlinks, your rankings will
also climb. Thanks for watching, and I look forward to
seeing you tomorrow.

34 thoughts on “What Are Backlinks and How Do They Work?

  1. Rajesh Rajput Post author

    Hey Neil I request you plz suggest me a good attractive domain name

  2. nischay jain Post author

    Looks like..
    After winning over the search engines, someone is here to rock YouTube as well 😉
    I know it won't take you long to cross 50k but still all the best 🙂

  3. Shohel Parvez Post author

    Thank you so much for your nice and informative video

  4. John White Post author

    Damn, of course that is why you are the best internet marketing expert. Now, if I could only clone myself. I could keep on making great content And my other self could be spending one hundred percent of the time MARKETING. I am sad, who wants to share in my future wealth and be my associate marketer? Kukulcanmedia.com is my website. My contact information is [email protected] I have 600 books on the internet, I write a series of children's books, I write a series of adult erotic books, and in my spare time I have uploaded five hundred digital abstract images for sale. I live in old Mexico. If you are good at internet marketing and know what Neil is talking about email me. I do not care what color you are, I do not care if you are in a wheelchair, I only care that you know about internet marketing. Together we can be millionaires by the end of the year. Yes, in six months. I need you to be able to bring my website up to date. It is at Weebly. The reason is the downloads. I post this 05-27-2017. I am waiting?

  5. Prasanth Post author

    Good video from Neil and Learning Good Stuff here every day, Thank you Neil and I hope you will keep in your mind.

  6. Sandro Jorge Post author

    Hi Neil, i'm in love with your videos! keep making them, but i just think you should consider to put subtitles on your videos, it really helps the people that are from other countries where english is not their main language (my case 😅)

  7. ChampionsID.com Post author

    Most effective 3,48 minutes we had today! Thanks alot for sharing. Quick question on the Round up blog post. Since you are sharing with them your final post and they are sharing that most probably in their social media, how are you getting backlinkgs? Shouldnt they post your blogpost in their websites or blog so that Google tracks them and rank you higher?

  8. Julie Arnold Post author

    Why do you speak so high I mean ur chin is facing the camera? lmao

  9. Shinwari Vlogs Post author

    You are amazing sir…BTW i am trying from the last month but still no backlinks…

  10. Richard Williams Post author

    Hi Neil, love your video. I have a quick question. Are Web 2.0's good tier 2 backlinks to boost a tier 1 guest post?

  11. Mark Henry Post author

    Another great video !! I have a question that how to measure the Domain Authority bottom level? Means if the site is relevant for submission and it's DA is 20 in OSE, then should I submit my website in it or not? Is it's authority good or not? Is there any specific criteria for DA that I can follow for submission?

  12. Don TEE Post author

    Great work. Any link to the video for round up posts?

  13. Village Machaan Post author

    Great video Neil… My question is : are directory submission sites is good or bad for rank your website in search engine

  14. chovi rah Post author

    theres a plumber named joe out there watching this getting triggered lmao

  15. docdeezy82 Post author

    Hey bro..that's probably the best explanation I've heard so far..Thanks for taking the time and effort to share.

  16. Karamjit Singh Post author

    Hey Neil,
    What do you prefer ahrefs or open site explorer.
    I mean is it really worth it to go with ahrefs or they both just do the same thing?

  17. Shubham Tiwari Post author

    Any digital marketing course for free

  18. Aqeeb Khan Post author

    Bro thanks for sharing this valuable information.

  19. Defender Stores Post author

    Hi neil .. Its good to do backlinks with auto backlinking tool or have to do manually.. thank you in advance.

  20. DonHrvato Post author

    Tnx for the video, I was just scrolling on your blog https://neilpatel.com/blog/ but you could imrpove the UX by not using the 'jumping' blocks

  21. Gaurav Singh Post author

    I have 50 backlink site list.
    My website niche is "technology".
    How to check that are not related using any tool ?

  22. Austin Imoru Post author

    Hey Neil, this is great insight, thank you.


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