Website Tools Google Loves On WordPress

By | September 5, 2019


WEBSITE TOOLS GOOGLE LOVES ON WORDPRESS
There are a few website tools Google loves on WordPress because it helps the titan search
engine find and organize your information faster and more efficiently. This post will explore those tools, how they
help you, and how they can help Google. If you would, please hit the like and subscribe
buttons, and turn on the notification bell. Let�s jump right in! There are some key areas that you have to
pay attention to if you are using WordPress as for a blog or website. These areas are organization, speed, SEO,
images, file size, and connectivity. I am going to share information about each
of these with you. Honestly, this information comes from many
of the mistakes I have made with WordPress. I simply had to spend time fixing them to
ensure my blog would perform how I wanted it to perform. So, I dug in, did some research, and arrived
at a few tools that now help me tremendously. WEBSITE ORGANIZATION STRUCTURE
The first tool is not a plugin on WordPress. Instead, it is how your website organization
structure is set up. Headings are wildly important to search engines
to understand how your website or blog is set up. Many people use headings as a way to make
a portion of the page or post look nice. Although they have this added value, what
they are really for is helping Google and other search engines understand your website
organization structure. Think about it like a pyramid with three sections. H1 or Heading 1 is for your big picture idea
of a potion of your page. It is at top of the pyramid and your content
here paints the main idea of that section. It is shorter than the other sections of the
pyramid, but is all important to the framing the content of that section of your page or
post. For every H1 on your page or post you should
have two to three H2 or Heading 2 sections under a H1. The H2 sections explain H1 in more detail. They give the reader and the search engines
the truly significant information that you want to put out there. Think about it as a �how-to� section of
the page that starts dives deep and gives the reader action steps. H3 or Heading 3 goes even further for a section
of H2. A good example would be a H1 that reads, �How
to Fish,� with a H2 reading, �Fishing For Bass,� with a H3 being �Fishing For
Large Mouth Bass in Bad Weather.� Each heading becomes more and more specific for the reader
and the search engine. Organizing your content this way helps keep
the reader engaged and helps them get to the information that they really want to read. Heading can go all the way the H6. You have to decide, based on your content
how to organize each section. Keep the reader and the search engine in mind
when you do so because they are the ones judging your work. It might look good to you, but might not be
functional for them. This can hurt your rank in Google and other
search engines or may cause the reader to exit your page or post quickly. WORDPRESS EDITORS
There are many WordPress editors available as plugins that you can download and add for
free. Most of them have a PRO version with some
extra bells and whistles that can be helpful. It all depends on your style and the complexity
of your website or blog. However, there are a few to mention that sync
well with Google. The Classic Editor that comes with WordPress
for free is great. It will take care of most of your formatting,
image, audio, video, link, and proofing needs. It is simple to use, and the icons for each
function are intuitive. There are times that I am creating a post
with a different WordPress editor and I find myself switching back to the Classic Editors. For most, this is the way to go especially
if you are new to WordPress. The Gutenberg Editor was released recently. This has many more functions than the Classic
Editor. The cool part about this editor is that it
helps you arrange your content in blocks or snippets that helps readers and search engines
understand it a bit better. You can add color and other visuals to these
blocks. Lists, tables, quotes, code, and links are
easily inserted. It�s the classic editor on steroids. The only downside is that there is no word
count. I like using the Gutenberg Editor when visual
effects are necessary to deliver the content. Another great editor is the Elementor. The advantage this editor has over the others
is you can drag and drop features directly into your blog. At first Elementor seems like it�s complicated,
but with a little practice it can save you a boat load of time and headache. It has a bunch of great features, many of
which I have not yet explored. It is also used by over 1 million WordPress
users. Check it out, make your life a bit easier
so you can focus more on your content. INCREASE WORDPRESS SPEED
Increase WordPress Speed Speed is king when it comes to websites and
blogs. Both Google and readers pay attention to how
quickly a site loads. Who wants to wait around for information these
days? If your website or blog is loading too slowly
Google may downgrade your potential rankings, and readers my leave your website. Obviously, no one wants this. So, you have to always be looking how you
can increase WordPress speed. A plugin that I depend upon for speed is Hummingbird. Bottom line, once I used it I did notice that
it had increase WordPress speed significantly. And, my blog was already running at above
average speed. The plugin supports through caching, compression,
and asset optimization. Caching helps through saving a virtual snapshot
of your blog or website on Google or on the hard drive of those who visit your site. This way, pages load quicker as they either
navigate through your site or visit it again. Because this snapshot already has your content
organized on it, there is an increase in speed of load time. A big plus for you. Compression is another important feature of
Hummingbird. Data sent from your site to Google or a visitor
is compressed, sent, then decompressed. This reduces data size of information sent
and allows for your website or blog to be displayed quicker. Again, a boost for you, your visitors, and
Google. The faster the better. Lastly, there are many file types, both internal
and external that may be on a blog page. Images, links to other sites, ads, videos,
you get the picture. All of these things can slow loading speed. To increase WordPress speed Hummingbird restructures
these files in such a way to maximize transfer and load time. This makes Google and readers very happy,
and hopefully you as your website performance increases. WORDPRESS SEO
Truth be told: You do not need a plugin to address WordPress SEO. However, if you are feeling absolutely compelled
to use a plugin for this, I would recommend All in One SEO and Yoast. These two plugins dominate the SEO plugin
market. Let me explain why. All in One SEO is a basic, straightforward
plugin that focuses on what matters with SEO: title, keywords, and description. In my opinion, these three areas, along with
writing great, useful content is all you need to rank. The plugin focuses on these areas and makes
it easy to type in the information you need for SEO. The plugin also takes care of your sitemap
which is also an important WordPress SEO factor. The Pro version has a few added features that
help but are not necessary to good SEO. And if you want additional help with WordPress
SEO and SEO in general for blogs and websites, read our post on Building A Blog Google Will
Rank. Yoast is sort of the Cadillac of SEO plugins. It has many features, including keyword density,
headings, word count, readability, to mention a few. It will give you great feedback on some of
the technical aspects of SEO. It also uses red, yellow, and green icons
to give you feedback on your SEO. However, the free version of Yoast limits
you to only one focus keyword. So, you have to pay if you want more than
that. If you are just starting the world of blogging
and websites, use All in One SEO. If you have mastered the craft and are looking
to refine your search engine results, Yoast may give you the boost you are looking for. I have to say it again, content is the most
important part of SEO. Focus most of your efforts in writing valuable
content first. IMAGES ON WORDPRESS
People are mostly visual, so including images on WordPress is a big factor in engaging your
audience. They truly do speak a thousand words and keep
people reading your content. Downside is that images have larger file sizes,
which slows down your speed, which could drop your rank and views. In order to get around this, there are a bunch
of plugins that will compress your image files or store them elsewhere. This speeds up your website and the images
on WordPress play less of a role in load speed. Smush is a plugin that I use that compresses
the size of images so that the transfer speed and load speed remain within a good range. The coolest feature of Smush is that it will
automatically compress current and new images that you place on your post or page automatically. It is worth a download and an add. There is a paid version of Smush that does
greater compression, but at least include the free version in your bank of plugins. Add bonus, you will not see a change in quality
of the images on WordPress with this plugin. WORDPRESS ADSENSE TEMPLATE
One thing that I HATE about WordPress are theme updates. When themes are updated, any scripts that
you may have running in the header or other section are wiped out. So, you have to to insert them again. Having a WordPress Adsense template comes
in handy. This allows you to put that script back in
to the header and other sections of your website even though there is a theme update. The time you will have is invaluable. For theme update management I use the WordPress
Adsense template in the Ad Inserter plugin. The plugin allows you to control what scripts
show in anywhere on the website. It allows you to have 20 or so different custom
sections (like the footer, header, sidebar) with whatever script you would like to insert. Then, at a click of a button, it does the
work for you. This way, if your theme is updated, press
a button to put it all back together how you needed. This is especially important for unique website
designs where you want Adsense script to only show in specific places. Bonus is that the plugin will insert any script
you need, anywhere you need. Get this one! FORUMS ON WORDPRESS
If you would like to place forums on WordPress powered blogs or websites, BuddyPress is an
easy go to! The plugin usually comes as a standard installed
on WordPress and will allow you create not just Forums on WordPress, but an entire community. This is a big deal especially if you have
created a content specific niche site and you want to increase visitor engagement. The plugin has endless features and is relatively
secure. You are able to create multiple forums, moderate
what is posted, and ensure that you have visitors that are adding value to your website and
to other visitors. Use it! FINAL WORD
These are some of the plugins that I have found useful over time and from making mistakes. I hope that they are useful to you if you
chose to try them. I am always looking to improve what I do,
and how I do it. If this has been helpful to you, please hit
the like and subscribe buttons and turn on that notification bell. Until next time!

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