There are three main strategies that comprise
a balanced web marketing plan. Each tactic has distinct features that make it
a valuable asset. SEO Services uses a blend of
all three strategies for our clients, and In the next 3 minutes we’ll explain how to
choose the best mix of web marketing disciplines
for your business. The three tactics are Search Engine Optimization
(SEO), Pay Per Click (PPC), and Social Media Marketing (SMM) and the distinctive
features of each tactic include Traffic Volume, Visitors, Cost, Visibility, Results,
Control, Purpose, and Shopper Type. Let?s start with Traffic Volume. SEO yields
a high volume of traffic directly to your website. PPC provides a varying number of
visitors to your website based on how much money you are willing to spend. SMM traffic
is directly related to how often you publish content on your blogs and social networks.
Most of those the hits to your blog and social networks are from returning customers,
but SEO and PPC both provide almost exclusively new visitors.
Neither the SEO or SMM tactics require any fees per click. The only cost for SEO and
SMM are the fees to a marketing agency to create the content and links. PPC marketing
requires payment for each click on your ad. Depending on the industry the cost per click
can be very high. SEO is a process that requires a longer period
of time before you will see your website on search engines, but PPC and SMM can both
be launched and viewed almost immediately. However, SMM is slow to produce
results. Both SEO and PPC can provide instant results.
Since SEO is based on search engine algorithms that are subject to change, marketers
only have some control on the results. PPC users have complete control on when,
where, and how their ads are shown. SMM is fully controlled by the marketer, but since
it is based in a social environment, businesses have limited control on how their
products are reviewed and interacted with on the social networks.
SEO and PPC are both great engines to drive new sales and leads to your business.
SMM?s purpose is based mainly on branding and communication with new and returning
customers. Finally, SEO and PPC will drive shoppers lower
in the sales funnel, which means they will be more likely to make a purchase. SMM
typically yields consumers who are just discovering your products or are in the early
research stage of shopping. SEO Services employes a blend of each of these
marketing tactics to drive new customers to your website to help your business
compete on the internet and win.