Wondering how Content Marketing & Search Engine Optimization are related to each other? In this video from the Web Marketing video series, we are going to talk about the two top marketing tools,Content marketing & SEO-driven. This video can be a game changer if watched carefully. Before we jump into how Content & SEO go hand in hand, let’s get started with the basic introduction and their differences. Content Marketing When it comes to marketing, it won’t be wrong to say that ‘Content is king’. In today’s competitive world, who doesn’t want to be at the top of the search results. And if you are among the one, then you must have a website or social media platform with valuable and relevant content to grabs the attention of potential customers. Next comes, the Search Engine Optimization Are you ever confused why people do SEO? Besides getting the website optimized, SEO is basically an approach to get traffic to your web pages by helping search engines to find and set you up for success in search engines. Do you know what makes SEO and Content Marketing different? You must have an understanding that the main difference between the two involves that SEO is a niche and technical concept, whereas Content Marketing has a wider scope that includes creative content, and content optimization. For clarity, let’s dig into what’s the actual purpose of both. SEO generally functions to increase the quantity and quality of traffic to your website via organic search engine results, and in turn, spreads your content wide and far. On the other hand, Content Marketing boosts the performance of your website through creative means of articles, blogs, keywords, etc. If you want to get the most out of your internet marketing strategies then never choose one over the other. The SEO and Content Marketing are related and complement each other. I hope this video will benefit you with new Content Marketing & SEO knowledge and hopefully, you’ll be able to implement them to your business.