WARNING to all SEO Pros: Blackhat SEO Techniques to Avoid

By | September 2, 2019

Welcome to another video by SEO Forest Academy
where in this video, we will talk about what Blackhat SEO is, and the common blackhat SEO
techniques that we see people using today. Blackhat SEO is anything that violates search
engines’ Terms of Service, particularly going against Google’s guidelines to get
more traffic to your website. Disclaimer: Before we get started, this tutorial
is only for informational purposes and in no ways are we suggesting that you use any
of these techniques. We hope that when you know what Blackhat SEO
is and the strategies that come along, you learn to identify the techniques that other
websites are doing, and you’ll learn what not to do in the process. Note that the techniques mentioned in these
videos come with an extremely high risk of getting in trouble with Search Engines, especially
Google, which may get your website blacklisted, banned and de-indexed. We do not encourage you using any of these
techniques. And before we get into it, I want you to go
down right now and hit the Subscribe button with the notification bell so you’ll be
the first to know about the latest Digital Marketing and SEO tutorials. So let’s get right into it! Here’s the list of Blackhat SEO techniques
that we will cover in this video so be sure to stay till the end of the video to know
how you can quickly fight against these blackhat SEO, especially when they’re used against
you by your competitors or anyone who doesn’t like you:
PBNs Negative SEO
Move away from buying links Link exchanges
Link Indexing Keyword Stuffing
Hidden / Invisible Text Scraped Content
Social media spam Comment spam #1 – Private Blog Networks (PBNs)
A PBN is a network of authoritative websites used to build links to your website for the
purpose of ranking higher for your website in the Google. This website in question is often called a
money website which is a website that you plan to make money from, or usually your client’s
website. When you create a PBN and start creating links
from this network to your website, it results a huge number of dofollow links which lead
to an unhealthy link profile. This will raise a red flag in Google’s algorithm
where Google’s algorithm, also known as Google Panda and Penguin; there was a change
last year targeted these PBNs which affected the traffic of a lot of websites. It’s easy to spot these PBNs because they
have: Similar themes, most often WordPress themes
Similar Site ownership. Usually owned by the same person and created
within the same period in time There’s also always duplicate content, or
scraped content with a ton of dubious backlinks. The question that we get the most is – Are
PBNs safe? Our answer to that is: Just like most things
in life – PBN’s are not 100% safe and the question you ought to be asking yourself is
– do you want to take the risk of your website being linked to a PBN? In other words, do the risks outweigh the
rewards of getting traffic in the short run? We see that this will get you fast results
but with serious consequences. Some SEO practitioners use PBN’s to give
your site a boost but it’s tricky these days because Google only wants relevant and
high-quality links to your website. We advise that you stay away from them because
these days, PBN websites tend to get taken down really quickly. You definitely do not want your hard work
and your website to fall down with their empire. A little more about us before we continue… This is a video from SEO Forest Academy where
we’ve years of experience dealing with SEO and Digital Marketing, and I would like you
to go down right now to hit the like button and smash the subscribe button because it
will help us produce more of such valuable content in the future. If you’d like more tutorial videos, guides,
tips and tricks of Search Engine Optimisation, we do have a ton of other videos on our YouTube
Channel so check that out as well, but before that let’s dive straight into the second
part: #2 – Negative SEO
Negative SEO refers to any malicious deeds by someone to harm your website’s ranking
on search engines. Most of the times, it’s difficult to tell
if somebody has made efforts to make your link profile look bad and anyone can do this
to their competitors, by suggesting edits to their Google Maps profiles, writing bad
reviews or even channeling alot of low-quality backlinks to their websites. Thankfully, there’s the Google Disavow Tool
which allows you, and website owners, to stop against malicious deeds of malicious backlinks
pointing to your site. What you want to do is to get a list of these
backlinks by using either SEMRUSH or a free backlinks checker by Ahrefs, and then upload
these into a text file onto the Google Disavow Tool. This tells Google that you did not build these
backlinks and you certainly do not want to be associated with these dubious websites. Our advice is to stay clear of negative SEO
altogether and focus on building your brand and your website by creating content that
your audience will thank you for. #3 – Move away from buying links
Some people say that if your content is good enough, you’ll earn these backlinks naturally,
but that I can tell you this is not true anymore today! You need to promote your content for people
to find it and recognise that it’s quality content! You can do this by promoting in Facebook Groups,
Reddit and Quora – sign up for our free 4-day Whitehat SEO email course where you’ll learn
powerful SEO technique to double your website’s traffic. Note that Google wants you to earn those links
instead, so focus on writing quality and providing thorough content and promoting them organically
on forums, community websites and also on your social media pages. #4 – Link exchanges
This is the practice of exchanging links with other websites where you place another site’s
link on your site and in return, the other site places a link on their site back to you. This used to be a huge thing and used to work
really well, but these days if you do it too many times, you will get a manual action penalty
on Google Search Console. Never buy or sell links and remember, it’s
not just money that’s considered a black hat exchange. Providing free products in exchange for links
is also prohibited by Google’s Terms of Service. #5 – Link Indexing
There’s a myth that any automation is bad and that’s not true these days to some extent. Of course, you’ve got the bad stuff like
“link indexing” where you build what is called tiered-link building. Because there’s so many websites, web pages
and links to index on the Internet, there’s a huge chance that Google will miss a couple
of backlinks to your website. This is especially the case if the websites
of these links do not have a high page or domain authority to begin with. So people use these automation programs to
build a whole bunch of links to support this particular link, and then have another whole
bunch of links to support the first bunch. It’s built somewhat like a pyramid type
of link-building which in this case isn’t legitimate or safe. It’s easier for Google these days to figure
where you got your link juice from, because links are connectors that will easily allow
Google to find the sources of these links. Once the websites of these links have their
SEO scores downgraded, it’s very likely that your website’s score will be downgraded
as well. This is why it does not make sense to use
this Blackhat SEO technique these days! #6 – Keyword Stuffing
It is important to use these keywords effectively and precisely as per keyword density of your
article’s word count but then if you overuse your keywords, your site will be penalised. Repeating the same keyword or stuffing it
in the article will not help you. We used to see this sort of keyword stuffing
in the Meta Titles and Meta Descriptions, but with recent Google algorithm changes,
the sites that use these sort of techniques no longer appear in the first few pages on
Google, or are even indexed on Google. #7 – Hidden / Invisible Text and Links
Hidden text is computer text that is displayed in such a way as to be invisible or unreadable
on the web page itself. It’s usually written search engines instead
of for users. Hidden text is most commonly achieved by setting
the font colour to the same colour as the background, rendering the text invisible unless
the user highlights it. Hence, as the name suggests, Invisible and
hidden text is any text that search engines can view, but readers can’t. This sort of black hat SEO uses this sort
of text to insert extra or irrelevant keywords so as to boost the page’s rankings across
more search terms. We recommend that you stay away from this
because it’s very easy for Google to tell what’s relevant or irrelevant for your website
these days. #8 – Scraped content
Scraping content is simply copying-and-pasting content from other websites and publishing
it on your own. There are many websites that only contain
bits and pieces of other websites, and this constitutes stolen content. We advise you to stay away from this practice
because it’s easy to track duplicate content with any SEO Audit tool out there today, like
SEMRush and Ahrefs. If you learnt something new from this video,
I want you to go down right now and hit the “SUBSCRIBE” button. #9 – Social media spam
If you’re buying thousands of shares, that’s Blackhat SEO. A few years ago, there was a breakthrough
link-building technique called “Link Wheels”. Even some well-known white hat SEO practitioners
used to praise this technique’s ability to get rankings on Google – until this system
was abused. The premise behind this technique is simple
– Create a pattern of sites linking from one to another and also to the main website that
you want to rank for. Usually, this main website is their client’s
website or the website that they want to make money from. Since this was a closed system, in theory,
their page and domain authority would constantly continue to grow, in turn sending a stronger
link to the main site – until search engines stepped in. Today, this link wheel technique is being
applied to social media where Facebook profiles, Twitter accounts and pages are in a way replacing
these websites. However, note that Twitter, Facebook and Instagram
is aware of this issue and is constantly eradicating spammy accounts and pages. A similar variation to this is
#10 – Comment Spam Comments that ‘help’ you rank on Google
and comments that make your competitors rank worse on Google are the 2 types of Negative
SEO that are not allowed by Google and search engines. If you’ve a website, you’re likely getting
a lot of spammy comments on your website, usually auto-generated by bots. Here are some recommendations on how to reduce
these spam: Disallow anonymous posting where you register
the user to register with an account or their Gmail account
Use CAPTCHAs and other methods to prevent automated comment spamming. Turn on comment moderation. Use the “nofollow” attribute for links in
the comment field. Disallow hyperlinks in comments. Block comment pages using robots.txt or meta
tags. Note that comment backlinks are considered
as the lowest quality links that you can get seo-wise. Although comments don’t hold the weight they
once did within the world of SEO, that doesn’t mean that they are no longer important. If your comment is approved by a high-quality
website like Forbes or Huffington Post, and even if the comment is a nofollow one, people
who visit these websites will see your comment and hence a certain percentage will follow-through
by visiting your website. Conclusion
That being said, these are the most common Blackhat SEO practices out there today, where
other practices (that we didn’t cover because they’re quite technical)include cloaking,
URL Injection Spam, putting elements into your code and boosting your rich snippets
inappropriately, sneaky redirects, automated queries and link bait and switch. These are not as common today because of search
engines algorithm changes that are eradicating these sort of blackhat SEO techniques. We want you to know that SEO is a marathon
and not a sprint – this is probably why a lot of Digital Marketers do not do SEO. Although black hat SEO techniques cause a
sudden boost in rankings, and allow black hat SEO practitioners to provide short-term
results, these quick results will also disappear quickly. Worse, search engines start to pick on your
website and push your rankings down because the cheap SEO freelancer you hired had used
such dubious techniques. Once your website is penalised, it’s difficult
to get your website back up again. You’re better off buying a new domain and
starting over. This is sometimes known as “churn and burn”
SEO which is an extreme form of SEO. Alright so I hope that you found this video
useful, comment down below in the comments section any questions that you have about
Blackhat SEO. I go through every single comment in my videos. If you need help, go to my website – SEO Forest
Academy where I’ve a free 4-day SEO course where I highlight the most important Whitehat
SEO techniques that’s been proven to bring in the results – and also check out my other
videos in my YouTube channel. Remember to subscribe right now so you will
be the first to know about upcoming videos. It will also motivate us further to produce
such valuable videos – until then, happy SEO!

2 thoughts on “WARNING to all SEO Pros: Blackhat SEO Techniques to Avoid

  1. SEO Forest Academy Post author

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  2. Linus B Post author

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