DAN: So there’s something really important to consider is that Google actually operates with two completely different algorithms there’s a local algorithm, and then a national algorithm and what that really means is that Google looks at local organizations in a completely different way. and that’s why you have to approach it completely differently as well. DEE: I think for local practices your content is massively important in order to generate leads So you want to have lengthy content that shows your an expert in your authority or your field but you also want to have a mixture of content so you want video, you want images, of your practice you want to have case studies, testimonials, you want to have a blog page, so you’re offering Google fresh content every month. it’s massively important. DAN: There’s a strong opinion that Google My Business in many ways is your company’s new homepage. It’s the first stepping stone and Google My Buisness is that sort of map and things when you see when you search for a brand or you search for a particular industry and actually there’s a massive opportunity there to get some content or get some information in front of some prospective patients before they’ve even clicked through to your website. There are so many features some really new ones as well in terms of listing your services, products, the team. What the team are about. What your practices messaging really is and how you position yourself DEE: Are your practices different to others? DAN: Yeah, what makes you stand out? Absolutely, and I think that that is something which is really important when we consider local search engine optimization within the dental industry.