What’s the most sort after thing by most YouTubers?
The number 1 ranking position Now you cant always get to be number 1 but
your chances of racking up thousands or millions of views increase dramatically if you can
appear in the top 10 results and it can be easier than you think so long as you don’t
expect to be the next Gangnam style. In this video I’ll show you the top 10 ways
you can get your videos to rank in YouTube. YouTube Video SEO (VSEO) for the worlds biggest video search engine Like it or not but YouTube is the place to
be if you want exposure through video, its the second biggest search engine on the net,
and the 3rd busiest internet site with over 1 billion unique viewers per month and over
6 billion hours of video watched per month. YouTube is owned by Google and the two search
systems talk to each other so getting a good ranking in YouTube can also help get a good
ranking in Google. To be successful on YouTube can sometimes
require as little as a few thousand subscribers. If your promoting yourself as a tutor or coach,
selling memberships or digital downloads, training programs or if you make or sell real
physical products, using YouTube as your show case, it can give access to a huge number
of potential customers This brings us on to the first of our tens
way to rank on YouTube. Who are you making videos for? Is it a mass
market or a very niche one? It much easier to rank highly for niche market
than a mass market. Say for example you want to videos about cooking,
if you were to try and chase the top ranking for the term “Cooking” it could very difficult
but if you were to try and rank for “cooking with chicken and mushrooms” it would be much
easier and you would be much more in tune with people looking for chicken and mushroom
recipes. However this can be a bit of a slow process,
if your making a video a week it could easily take you a year or more before you have that
few thousand subscribers. But then there are quicker ways to get those
big viewing figures and more exposure if you have your prepared to flash the cash. If you have the money you can always buy your
way to the top. Now there are two ways to do this, the YouTube
way and the other way. The YouTube way is to use their advertising
program where you can pay to get your videos on the top of the search results. Much like
you can do with ad words in Google. Your paid for videos will appear right at
the top above the search results but they will be tagged with a little AD box so the
viewer will know that they are viewing a paid for video. Doing it the YouTube way won’t hurt your normal
search results or get your video banned or even your channel taken down but its not cheap
and we all know Google makes billions out of this method.
Then there is the other way, there are numerous companies and individuals running services
which basically pay other people, usually in the developing world a pittance to watch
your videos, to like them, subscribe and even share them. The cost of these can be very
tempting as you can get 1000’s of views for a few 10’s of dollars.
But beware the systems behind YouTube, they are sophisticated and using a lot of the anti-spamming
SEO techniques that Google use, so what goes up very quickly, like rankings can come down
equally fast if you trip up the YouTube anti-spam algorithms.
Basically this is very much a case of buyer beware, you could lose a lot more than a few
hundred dollars if it all goes pear shaped Use your tags Every time you upload a video you have the
option to fill in your tags. Tags are one of the ways which you can let YouTube know
what your video is about and they are also used to show similar suggested videos on the
right hand side when your video is playing on a YouTube page and also in the player after
your video has finished. You want to make sure that you use descriptive
phrases in your tags that relate closely what you video is about.
Our cooking Example would be “cooking with chicken and mushrooms” Don’t bother with the
single words per tag like “cooking”, “with”, “chicken”, “and”, “mushrooms” instead make
it “cooking with chicken and mushrooms” all as one tag.
Don’t use words that are not related to your video content because they just wont count.
You also want to leave out the connective words like “and”, “the”, “it” for example
as it will waste tags. Remember, you have only 500 characters in total available so
make them count. Share your video YouTube is using a method called “social proof”
more and more these days to help with the rankings.
YouTube’s goal is to make sure that the really good videos that people like rise up the rankings
and the bad ones go down. A very good way to do this is to see how many
people are prepared to recommend a video by sharing it with their friends, colleges, relations,
peers etc. It’s very unlikely that you would recommend
something you don’t like. It’s also bit harder to fix or spam like you can with keywords,
although as we have seen earlier some people are been paid to share videos so nothing is
really fool proof these days. The usual suspects like Facebook, Pinterest,
Twitter are the best ways to share but Google Plus because of its internal links with YouTube
is probably the one with the biggest clout on a share for share basis to affect rankings. When you share a video it can be seen as a
recommendation and therefore a good thing. But also the length of time that someone watches
a video can tell YouTube if it’s a worthy candidate for rising up in the rankings. YouTube
calls this “audience retention” and you can see how well your videos are doing in the
YouTube analytics section. Basically you want people to watch your videos
for as long as possible, ideally right to the end.
If a lot of people bail out after a few seconds this would tell YouTube that either it is
not a good video or it’s not what it purports to be and could be using spamming techniques
to try and get viewers to watch, this would then push it down the rankings. A simple technique to get people to watch
for longer is to use teasers, tell them at the beginning that something they need to
know or maybe interested in that will be coming up later.
Of course If you make interesting, informative or entertaining videos in the first place
then people will watch for a lot longer and this won’t be an issue anyway. Be careful what you say, YouTube is listening.
Yep big brother or should I say big business Google now automatically transcribes the audio
track of your video when you upload it. Depending on whether you have a lot of background noise
or music, it can sometimes do a pretty good job of working out what you’re saying and
turning this into a written transcription. YouTube can then display this transcript as
closed captions when you click on the CC button in the player.
This transcribed text was initially designed for disabled access, the hard of hearing or
when you can’t have the volume up. However it can have another use for working out what
you say and use keywords in the transcript for ranking purposes. YouTube Video SEO (VSEO) for the worlds biggest video search engine Whilst the transcriptions are quite accurate,
if you speak quickly or have a strong accent it can leave a lot to be desired. However
you can edit this transcription text when you are in the video edit mode in YouTube
and to you click on the captions link at top. It’s definitely in your best interest to make
sure you do go through and correct any mistakes because A) it will look much better and show
you care and… B) you want to make sure that all those lovely
keywords words are all present and correct in the transcript.
Tests have been done that prove YouTube does use the transcript for Video SEO ranking.
They did this by putting specific non-sense phrases in to the transcript only and then
searching for them in the YouTube search. And yes the videos with those phrases did
come up in the results even though those test phrases were not mentioned anywhere else in
the title, tags or description. Make your video thumbnails stand out Whenever you’re searching on YouTube or if
you look down the right hand side when a video is playing you will see a selection of still
images. These are the thumbnails which represent the video. Now the thumbnail can be one of
three and they are selected at random from the video footage automatically when you upload
your video. Normally you can just select one of these
three to be your thumbnail. However if you verify your account, normally by enabling
videos of over 15 minutes, in the edit section of your video you will be able to then upload
a custom thumbnail. This is your chance to really stand out with
your thumbnail image. Look at these two examples, which one would
you be attracted to amongst sea of video stills. You can put text in it, have bright colours,
in fact almost anything you want within reason. But you do have to be careful and be representative
of the videos contents. If you put something like scantily clad ladies in your thumbnails
in order to attract attention, then unless you had a video about half naked ladies, then
it’s likely to get not only a lot more thumbs down but also your audience retention figures
will be a lot poorer because the viewers will bail out quickly when they realise that the
thumbnail does not represent the video and you’ll have a lot of upset viewers. You may well have noticed that when your watching
some videos YouTube that the thumbnails on the right hand side sometimes contain mostly
videos made by just one person, sometimes it can be almost all their videos on the right.
The trick to making this happen is to use your tags. But this time what you do is to
put a unique phrase in one of the tags on every one of your videos. An ideal phrase
would be maybe your channel name or your web address.
When one of your videos is played, other videos that contain this unique phrase will be shown
as a related video. This will then show many more of your videos on the right or at the
end for the viewer to potentially select more. This can be taken one stage further by including
the channel name of people who make similar videos to yours but they have a lot more subscribers.
This can then get your video to show in their related video list and as they get a lot more
viewers, this can help you tap in to some of their large subscriber base. Just like optimising a webpage for Google,
the title and description of your YouTube video have a major effect on your rankings.
You want to make sure that the title contains the keywords that you are looking rank for.
In our previous cooking example if you wanted to get the number 1 slot for “cooking with
chicken and mushrooms” then that would be the beginning of the title you should use.
Then use the same phrase in the description and in your tags and in the captions.
You can use variations of this like “how to cook chicken and mushrooms in a pie” because
you still have the main keywords in there. Make the description as long as possible and
include all your keywords in it but don’t spam the description with them because YouTube
will pick this up push you down the ranking rather than up. If you don’t know which keywords to use you
can try the YouTube keyword tool. All you need to do is type in the keyword or phrase
in to the keyword tool and it will show you the typical monthly search volume for that
phrase or keyword. It will also show you related keywords and phrases which you could use in
the titles, descriptions, tags and captions. YouTube systems are highly sophisticated and
like Google they change all the time. Although some of these top 10 ways to rank in YouTube
will have a bigger impact on the rankings than others when they are combined the effect
will be the greatest. However probably the most powerful way to
get to that number one ranking slot is through the Likes, shares and subscribes.
Now allowing your videos to just play and hoping people will like or share is fine but
if you want likes, share and subscriptions then there is no better or simpler way than
to just ask for them. It’s a proven fact that people will often
just do nothing when watching video and then just click away on to another video at the
end. But if you ask them to like, share and subscribe
then a reasonable number of people will do just that.
The best time to ask is probably near the end of the video, because if they have made
it that far then they probably like what they see and they are far more likely to respond
to your request. A channel that has a lot of subscribers will
add weight to the videos you produce and help them rise to the top so make sure you ask
for those subscriptions too. YouTube Video SEO (VSEO) for the worlds biggest video search engine That rounds off my list of the top ten ways
to rank on YouTube, so if you liked the video or found helpful then, yes you guessed, please
like, share and subscribe. Don’t forget the more videos you make to more
of a chance you have of been seen and the more chance you have of hitting those top
ranking slots on YouTube…. so what are waiting for… go and make some more video’s.
My names Paul Shillito and this has been a Video Alchemy production, and don’t forget
to hop on over to Video-Alchemy.com and join our free newsletter, so until the next, see
you later, byeee.