Video SEO – How to Rank on YouTube. Top 10 ways for VSEO ranking & video search engine optimization

By | September 2, 2019

What’s the most sort after thing by most YouTubers?
The number 1 ranking position Now you cant always get to be number 1 but
your chances of racking up thousands or millions of views increase dramatically if you can
appear in the top 10 results and it can be easier than you think so long as you don’t
expect to be the next Gangnam style. In this video I’ll show you the top 10 ways
you can get your videos to rank in YouTube. YouTube Video SEO (VSEO) for the worlds biggest video search engine Like it or not but YouTube is the place to
be if you want exposure through video, its the second biggest search engine on the net,
and the 3rd busiest internet site with over 1 billion unique viewers per month and over
6 billion hours of video watched per month. YouTube is owned by Google and the two search
systems talk to each other so getting a good ranking in YouTube can also help get a good
ranking in Google. To be successful on YouTube can sometimes
require as little as a few thousand subscribers. If your promoting yourself as a tutor or coach,
selling memberships or digital downloads, training programs or if you make or sell real
physical products, using YouTube as your show case, it can give access to a huge number
of potential customers This brings us on to the first of our tens
way to rank on YouTube. Who are you making videos for? Is it a mass
market or a very niche one? It much easier to rank highly for niche market
than a mass market. Say for example you want to videos about cooking,
if you were to try and chase the top ranking for the term “Cooking” it could very difficult
but if you were to try and rank for “cooking with chicken and mushrooms” it would be much
easier and you would be much more in tune with people looking for chicken and mushroom
recipes. However this can be a bit of a slow process,
if your making a video a week it could easily take you a year or more before you have that
few thousand subscribers. But then there are quicker ways to get those
big viewing figures and more exposure if you have your prepared to flash the cash. If you have the money you can always buy your
way to the top. Now there are two ways to do this, the YouTube
way and the other way. The YouTube way is to use their advertising
program where you can pay to get your videos on the top of the search results. Much like
you can do with ad words in Google. Your paid for videos will appear right at
the top above the search results but they will be tagged with a little AD box so the
viewer will know that they are viewing a paid for video. Doing it the YouTube way won’t hurt your normal
search results or get your video banned or even your channel taken down but its not cheap
and we all know Google makes billions out of this method.
Then there is the other way, there are numerous companies and individuals running services
which basically pay other people, usually in the developing world a pittance to watch
your videos, to like them, subscribe and even share them. The cost of these can be very
tempting as you can get 1000’s of views for a few 10’s of dollars.
But beware the systems behind YouTube, they are sophisticated and using a lot of the anti-spamming
SEO techniques that Google use, so what goes up very quickly, like rankings can come down
equally fast if you trip up the YouTube anti-spam algorithms.
Basically this is very much a case of buyer beware, you could lose a lot more than a few
hundred dollars if it all goes pear shaped Use your tags Every time you upload a video you have the
option to fill in your tags. Tags are one of the ways which you can let YouTube know
what your video is about and they are also used to show similar suggested videos on the
right hand side when your video is playing on a YouTube page and also in the player after
your video has finished. You want to make sure that you use descriptive
phrases in your tags that relate closely what you video is about.
Our cooking Example would be “cooking with chicken and mushrooms” Don’t bother with the
single words per tag like “cooking”, “with”, “chicken”, “and”, “mushrooms” instead make
it “cooking with chicken and mushrooms” all as one tag.
Don’t use words that are not related to your video content because they just wont count.
You also want to leave out the connective words like “and”, “the”, “it” for example
as it will waste tags. Remember, you have only 500 characters in total available so
make them count. Share your video YouTube is using a method called “social proof”
more and more these days to help with the rankings.
YouTube’s goal is to make sure that the really good videos that people like rise up the rankings
and the bad ones go down. A very good way to do this is to see how many
people are prepared to recommend a video by sharing it with their friends, colleges, relations,
peers etc. It’s very unlikely that you would recommend
something you don’t like. It’s also bit harder to fix or spam like you can with keywords,
although as we have seen earlier some people are been paid to share videos so nothing is
really fool proof these days. The usual suspects like Facebook, Pinterest,
Twitter are the best ways to share but Google Plus because of its internal links with YouTube
is probably the one with the biggest clout on a share for share basis to affect rankings. When you share a video it can be seen as a
recommendation and therefore a good thing. But also the length of time that someone watches
a video can tell YouTube if it’s a worthy candidate for rising up in the rankings. YouTube
calls this “audience retention” and you can see how well your videos are doing in the
YouTube analytics section. Basically you want people to watch your videos
for as long as possible, ideally right to the end.
If a lot of people bail out after a few seconds this would tell YouTube that either it is
not a good video or it’s not what it purports to be and could be using spamming techniques
to try and get viewers to watch, this would then push it down the rankings. A simple technique to get people to watch
for longer is to use teasers, tell them at the beginning that something they need to
know or maybe interested in that will be coming up later.
Of course If you make interesting, informative or entertaining videos in the first place
then people will watch for a lot longer and this won’t be an issue anyway. Be careful what you say, YouTube is listening.
Yep big brother or should I say big business Google now automatically transcribes the audio
track of your video when you upload it. Depending on whether you have a lot of background noise
or music, it can sometimes do a pretty good job of working out what you’re saying and
turning this into a written transcription. YouTube can then display this transcript as
closed captions when you click on the CC button in the player.
This transcribed text was initially designed for disabled access, the hard of hearing or
when you can’t have the volume up. However it can have another use for working out what
you say and use keywords in the transcript for ranking purposes. YouTube Video SEO (VSEO) for the worlds biggest video search engine Whilst the transcriptions are quite accurate,
if you speak quickly or have a strong accent it can leave a lot to be desired. However
you can edit this transcription text when you are in the video edit mode in YouTube
and to you click on the captions link at top. It’s definitely in your best interest to make
sure you do go through and correct any mistakes because A) it will look much better and show
you care and… B) you want to make sure that all those lovely
keywords words are all present and correct in the transcript.
Tests have been done that prove YouTube does use the transcript for Video SEO ranking.
They did this by putting specific non-sense phrases in to the transcript only and then
searching for them in the YouTube search. And yes the videos with those phrases did
come up in the results even though those test phrases were not mentioned anywhere else in
the title, tags or description. Make your video thumbnails stand out Whenever you’re searching on YouTube or if
you look down the right hand side when a video is playing you will see a selection of still
images. These are the thumbnails which represent the video. Now the thumbnail can be one of
three and they are selected at random from the video footage automatically when you upload
your video. Normally you can just select one of these
three to be your thumbnail. However if you verify your account, normally by enabling
videos of over 15 minutes, in the edit section of your video you will be able to then upload
a custom thumbnail. This is your chance to really stand out with
your thumbnail image. Look at these two examples, which one would
you be attracted to amongst sea of video stills. You can put text in it, have bright colours,
in fact almost anything you want within reason. But you do have to be careful and be representative
of the videos contents. If you put something like scantily clad ladies in your thumbnails
in order to attract attention, then unless you had a video about half naked ladies, then
it’s likely to get not only a lot more thumbs down but also your audience retention figures
will be a lot poorer because the viewers will bail out quickly when they realise that the
thumbnail does not represent the video and you’ll have a lot of upset viewers. You may well have noticed that when your watching
some videos YouTube that the thumbnails on the right hand side sometimes contain mostly
videos made by just one person, sometimes it can be almost all their videos on the right.
The trick to making this happen is to use your tags. But this time what you do is to
put a unique phrase in one of the tags on every one of your videos. An ideal phrase
would be maybe your channel name or your web address.
When one of your videos is played, other videos that contain this unique phrase will be shown
as a related video. This will then show many more of your videos on the right or at the
end for the viewer to potentially select more. This can be taken one stage further by including
the channel name of people who make similar videos to yours but they have a lot more subscribers.
This can then get your video to show in their related video list and as they get a lot more
viewers, this can help you tap in to some of their large subscriber base. Just like optimising a webpage for Google,
the title and description of your YouTube video have a major effect on your rankings.
You want to make sure that the title contains the keywords that you are looking rank for.
In our previous cooking example if you wanted to get the number 1 slot for “cooking with
chicken and mushrooms” then that would be the beginning of the title you should use.
Then use the same phrase in the description and in your tags and in the captions.
You can use variations of this like “how to cook chicken and mushrooms in a pie” because
you still have the main keywords in there. Make the description as long as possible and
include all your keywords in it but don’t spam the description with them because YouTube
will pick this up push you down the ranking rather than up. If you don’t know which keywords to use you
can try the YouTube keyword tool. All you need to do is type in the keyword or phrase
in to the keyword tool and it will show you the typical monthly search volume for that
phrase or keyword. It will also show you related keywords and phrases which you could use in
the titles, descriptions, tags and captions. YouTube systems are highly sophisticated and
like Google they change all the time. Although some of these top 10 ways to rank in YouTube
will have a bigger impact on the rankings than others when they are combined the effect
will be the greatest. However probably the most powerful way to
get to that number one ranking slot is through the Likes, shares and subscribes.
Now allowing your videos to just play and hoping people will like or share is fine but
if you want likes, share and subscriptions then there is no better or simpler way than
to just ask for them. It’s a proven fact that people will often
just do nothing when watching video and then just click away on to another video at the
end. But if you ask them to like, share and subscribe
then a reasonable number of people will do just that.
The best time to ask is probably near the end of the video, because if they have made
it that far then they probably like what they see and they are far more likely to respond
to your request. A channel that has a lot of subscribers will
add weight to the videos you produce and help them rise to the top so make sure you ask
for those subscriptions too. YouTube Video SEO (VSEO) for the worlds biggest video search engine That rounds off my list of the top ten ways
to rank on YouTube, so if you liked the video or found helpful then, yes you guessed, please
like, share and subscribe. Don’t forget the more videos you make to more
of a chance you have of been seen and the more chance you have of hitting those top
ranking slots on YouTube…. so what are waiting for… go and make some more video’s.
My names Paul Shillito and this has been a Video Alchemy production, and don’t forget
to hop on over to and join our free newsletter, so until the next, see
you later, byeee.

100 thoughts on “Video SEO – How to Rank on YouTube. Top 10 ways for VSEO ranking & video search engine optimization

  1. sciencetutorial4u Post author

    Thank you. That was really helpful. I have suscribe to ur channel.

  2. Greg Carter Post author

    Is it better to upload ten 3min videos or three 10min videos. Does it matter? What is the best way to stack the deck in my favor?

  3. freedom4kaz Post author

    The YouTube Key Word Tool hasn't worked properly in several months. What is your suggestion for a "FREE" key word search tool.  Most key word tools search web sites come with a subscription fee.

  4. Jim Smith Post author

    Video Alchemy is the best info that I found on making video, and it's free. You do a very good presentation on all your videos. I will be recommending you to my email list for sure. I really like the green screen budget lighting suggestions on your other video. I been using 4 ft. lights with success and will take your 5 ft. suggestion to the bank. Your giving better information here then the courses that I've been paying for. Great videos.

  5. 피에르의 한국말 Post author

    Thanks for the explanations, Paul. Your video is well made, with a lot of good information. And, I subscribed and like (not shared though, as the people I could share it with aren't particularly interesting in making Youtube videos). Anyway, thanks again.

  6. Jon Acosta Post author

    Great tips here. Definitely adding it to my "Video Marketing" playlist.
    Thanks for the insight! 

  7. PTTC The Training Company Post author

    Great video Paul, and some great tips. Looking forward to viewing more now! Have a great 2015!

  8. Super Event Wedding Caterers & Marquee Hire Post author

    Very good very useful, liked the video learned a thing…or ten.  Ill be using it to do work rest assured!

  9. MsCryptoCoin Chaser Post author

    Great Great tips..than yo thank you thank you!!! So much needed information…

  10. Steff's Thailand Travel Post author

    very good tips!   Some i not known. Thanks

  11. Euro Aviation Spotter Post author

    Thanks for some very good info!! great explain .. but i dont understand number #3

    put channel names in your tags..

    do i have to set mine own channel name in the tags below each video?

    Subbed hope to see more like this news! BIG LIKE!

  12. metocco Post author

    Nice,after writing the title, you have to go on google for a total search through A to Z all related searches,and put all in the tags….and description..heehheheeheh ( example…nice dog A=accessories to nice dog Z=za ) ,any research in relation to the title of the video will be found immediately!!  good luck ☺

  13. How to Lose Belly Fat Post author

    Great tips for optimizing video for ranking.I put this method in my video but  I can not result why please tell me.

  14. My Green Nest Post author

    You are awesome, thank you for your information!!!

  15. Post author

    Thanks for the info.Such a professional presentation.

  16. Cred-Demo Post author

    Thanks, Paul!  I am working on learning how to do this type of SEO and you did an excellent job of describing it here.

  17. Danny Pouladian Post author

    @Video Alchemy , Great video.  Can you explain again how to use common phrases amongst videos, so your videos appear on right (and end of video) as related videos?  Can you show an example from your videos?  Maybe this one.

  18. Robert R Post author

    Excellent marketing tips. Will return often to see your new videos.!

  19. xak Post author   boost trics to get first page on google !!!!

  20. R.A.G Post author

    I (literally) just started the other day. I think I'm a work on my craft first before focusing on the audience.

  21. Samuel Golding Post author

    Hey Man, Very Good Video. 5Stars 🙂

  22. Mind Made Designs - DIY Post author

    How does tags on youtube? what keywords should there are in the video? the title? loose keywords? subject words?

  23. VidPenguin Post author

    Great review vid. I use this software too and didn't get what all this could do until I watched your review vid. Keep up the nice work and thanks for the honest assessment.

  24. Stephan Eltink Post author

    Thx, I can't seem to open this captions / subtitle field. How do you get there. When I move my mouse button on the subtitle thumbnail all I see is the word 'subtitle' not the menu you get.

  25. Ricardo Walters Post author

    I like this . Going to watch it later.

  26. subscribers82 Post author

    Hi Video Alchemy, I've made a video on Videocents the only software that shows search volume on Youtube. So finding niches is easy now.

  27. Video SEO Service - WERANKVIDS.COM Post author

    The effects in this video are top notch! Very engaging. Great content as well! Thanks for putting this together.

  28. InsidePiano Video Tutorials Post author

    I've bought and read at least 4 kindle books to learn how to use YouTube, and spent a few hours reading them. You just explained all that in just 10 minutes on this video. Thanks, this is great work!

  29. Max's Best Bootcamp Post author

    Solid list. Didn't learn a whole lot, however these were great reminders…thanks for sharing!

  30. The Smiley Taste Post author

    Hello Paul! I love your video and the tips you are giving, i recently create a cooking channel and i hope it's going to work…i need a lot of help, thank you! 🙂

  31. steve cromer Post author

    Paul, Thanks for the help and your time. I found the video very helpful.

  32. Mark Thieme Post author

    thanks for the video and information, liked and subscribed 🙂

  33. WillieBeamon8 Post author

    Love the super technical tutorial. Great video….oh and I liked how you talked about likes, shares, and subscribtions at the end while telling us it's the best place to put it. haha I'm on to you.

  34. FlacoGuapo Post author

    I tried a few of these tips, and it seems like getting subscribers and likes is a very tedious wait. I hope that they will work for me so my channel gets booming 🙂

  35. How to - Questions Answers Post author

    This was awesome. Never came to mind that adding other popular channel names in tag can help. Thanks for wonderful tips.

  36. Cathleen Keene Post author

    An interesting looking video
    SEO course.

  37. Video Plus Print Post author

    YouTube (and a long list of Fortune 500 companies) used our direct video marketing products such as Video Brochures to promote their channel services! Wonder why not do it online…on YouTube itself ??? Don't they own the biggest video portal!! What greater, bigger, better strategy! With billions of video on YouTube, Facebook, Instagram and social blogs, will your video get the potential customers viewing your video, let alone lining up to buy your products and services! A big.. Maybe!

    See what we made for them and biggies like Microsoft, Google, Samsung….. our YouTube Channel or on our website at

    Direct video marketing is the real 100% engagement tool that delivers on brand building, loyalty, sales generation!

  38. Pink John Post author

    great information thanks. lot better than that American chapi does utube how tos. Not many people know that u tube scans and translate.all video, checking for loads of stuff,including do the tags in the video match content. if not no wranking.

  39. video.seo-promotionservices Post author

    you can also improve your video ranking by using =>VIDEORANK SEO .COM

  40. BigSmokePicFoMertial Post author

    Great video, tried some of your things out on my new channel

  41. Karol Cha'So Post author

    Wow this was helpful,am a new youtuber and this is informative and a little scary lol thanks for sharing.

  42. obiadunas Post author

    Great video! Thank you for all the hints and tips 🙂 I am really surprised how little number of people are interested in that.

  43. Albert & Lynn Alvarez Post author

    This is the best video I've watched about YT SEO. You're very organized in topics, you speak very clearly and use good graphics that catch one's attention to keep watching. Great job and thank you.

  44. Errol Muller Post author

    Hello Video Alchemy!

    Thank you for sharing this! I run my own Online Business and every little bit of information helps.
    Very much appreciated 🙂

    Would like if you could do a updated version of what is working now?

  45. NextTimeTech Post author

    7:33 scared the shit out of me! lol!
    Great tips though!

  46. Pip Monster Reviews & Online Biz Post author

    Nice…..this is very helpful…

  47. OldSchool Gaming Post author

    One of the best videos ive seen for a long time. Great job! I both liked, shared and subscribed. Many of the tips you said i wasent aware of. Im relative new to do creative Youtube channel and i am very niched (I upload World of Warships gameplay and commentary). And i done my research and try and use all the tricks in the book to get more views but im struggling.

    When you talk about Google+, what exactly can i do to use this in the most efficient way?

  48. Kespired Post author

    10:38 Is that allowed? Wouldn't that come under misleading tags in Youtubes rules?

  49. samuelcameronweavervlogs Post author

    Thanks this is gonna be very helpful for my new channel

  50. Online Review Machine 2 Post author

    #Lynn Alvarez Fantastic tips! thank you ! @Seb Brantigan

  51. Toys AndFun Sisters Post author

    the best video i have seen on this topic. i subscribed to this awesome channel. thanks

  52. Doug Greene Post author

    Do you think Google+ matters anymore? I mean … it's like the social network EVERYBODY (except Google) would like to disappear.

  53. Babishko Family Post author

    You're super sir. Congratulations.
    Please teach me; how do you make this question mark at the beginning of the video? 🙂
    You can write to me via email too.

    [email protected]

  54. Johnny Jeson Post author

    I will add 100 subscribe,like,views to your youtube channel

  55. Dave Dineen Post author

    #samuelcameronweavervlogs Love the super technical tutorial. Great video….oh and I liked how you talked about likes, shares, and subscribtions at the end while telling us it's the best place to put it. haha I'm on to you. @MedicEne


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