VIDEO SEO – How to Rank #1 in YouTube

By | August 16, 2019


Sunny Lenarduzzi:
Today I’m going to teach you how to rank number one on YouTube for more views, subscribers,
and leads for your business. For the bright side of branding, business,
and being your own boss. Hey, I’m Sunny Lenarduzzi. I am so excited that you’re watching this
video, and I can’t wait to teach you how to rank number one on YouTube with your videos. When I started on YouTube about two years
ago, I did not expect my channel to grow nearly as fast as it has. I’ve earned millions of views, over a 100,000
subscribers, and my channel at this point is gaining about 6000 to 7000 new subscribers
per month, and growing. Here’s the secret, don’t tell anyone, okay? I didn’t know what I was doing. When I first started my YouTube channel, I
didn’t have a clue. Over the last two years, I’ve created my own
formula for ranking my videos on the first page of YouTube, if not ranking number one
on YouTube, and that’s the formula I’m going to share with you today in this video. Plus, watch until the end of the video, because
I’ve created something super special for you called, 0 to a 100,000 subscribers in under
12 months. The exact process that you need to follow
and the steps and secrets that you need to know to growing your YouTube channel at a
rapid rate and building the authority to get those first page rankings. Step number one, audience retention. What does that mean? It means that you need your viewers to watch
your whole video, if not your whole video, the majority of your video before clicking
on something else or exiting out of it. Now there’s a formula for exactly how to do
this. I’m going to share it in just a second for
how you can script your videos, but there is another really important factor to ranking
number one on YouTube as well and it’s another analytic called watch time. Here’s a little secret. You can create any length video and create
it in a way that gets people to watch the whole thing, increasing your audience retention. The trick with watch time is if you take a
look at other people who are ranking for the keywords that you want to rank for, well look
at how long their videos are because if you can create a longer of the video, that’s going
to increase your watch time over their watch time. If you can combine the two factors of audience
retention, having people watch your whole video, and watch time, you’re setting yourself
up for success. If you’re going to increase the watch time
you need to make sure that every second of that video is valuable and you’re actually
sharing information that people want to know. Really dig deep into your expertise and your
intel on the subject you’re talking about, so you can increase the length of your video
while also creating valuable content that people are going to watch the whole way through. How do you structure a script for high retention
and also increase watch time? I call it the hot formula. The hot formula basically looks like what
this video looks like. In the very beginning in the first 10 seconds,
I hooked your attention by telling you exactly what I’m going to teach you. One of the biggest mistakes that Youtubers
make is they make their intros way too long and you have to keep in mind, people aren’t
necessarily looking for you. They’re not looking for me, they’re looking
for answers to their questions and solutions to their problems. If you don’t provide that and tell them that
that’s what they’re going to get out of your video within the first 10 seconds, they will
move on to the next results to get the answer faster so you have to hook people immediately. The next part of this, the hot formula, is
the outcome. The outcome is guaranteeing that they’re going
to get what they’re looking for you. You hook them by immediately telling them
exactly what you’re going to talk about in the video and then making the outcome really,
really clear. As I mentioned in this video, I’m going to
teach you how to rank on page one, and then the T is the testimonial or credibility really. To prove that you know what you’re talking
about and that they should stick around and watch the video, you want to have some sort
of a testimonial saying you know how to do this and proof that you know how to do it. If I’m talking about ranking on ranking number
one on YouTube, I want to show you that I’ve done that before or I want to show a student’s
result who’s doing that, whatever it may be, having some sort of proof credibility and
testimonials. That’s the hot formula to creating a script
that is actually going to get people to watch the video as well as watch for an increased
amount of time. Now the actual script formula as I mentioned,
short intro, no more than 15 seconds to hook people’s attention, and then you want to move
into the outcome. Promising the exact outcome that they’re going
to get, give them the exact steps that they need to know to get the outcome that they’re
looking for, and then your outro. Your outro can give people a reason to keep
watching your next video. It can give people a suggestion to like or
subscribe to your channel because the more likes, subscribes, and shares that your videos
get, the higher you’re going to rank as well because it tells Google and YouTube this is
a quality piece of content. Your outro can also drive engagement to whatever
your conversion site is, your website, your landing page, your email list, drive them
there. Taking your viewers and turning them into
potential customers for your business or for your brand. Step number two is engagement, and I will
tell you that when I didn’t really know what the heck I was doing on my channel, engagement
is what helped me grow super fast. I knew how to get an audience engaged and
this has become a huge factor to ranking number one on YouTube because as I mentioned before,
Google and YouTube need to see that it’s a quality piece of content. In order to see that, they need to see that
it’s being liked, it’s being shared on social media, it’s being shared on other sites, and
it’s getting a ton of comments. How do you increase your engagement on your
videos? Pretty simple. You asked for it. There’s actually two things you do. You definitely want to ask for engagement. Throughout the video asking things like comment
below with X and giving them something to comment with or at the very end of your videos,
which you’ll notice I do on every video of mine, I say if you liked this video, hit the
like button below, share it with your friends, and be sure to subscribe. Another key here is adding graphics throughout
your video that have a question or something that is a call to action to increase the engagement. For example, right now I’m going to ask you
to comment below this video and we’re going to have a graphic pop-up on the screen to
do just that. I want you to comment below with what industry,
niche or category your channel is in. Why do I want you to do that? Because you never know who else is watching
this, and one other key to building engagement on your channel is building a community of
like-minded channels. One thing that I started doing when I first
started my YouTube channel is I found all the channels in my space and I would go and
write really positive comments or feedback on their videos and then they’d do the same
on mine. Not share for share or like for like or sub
for sub, it’s genuine, authentic communication between channels with similar audiences. It increases your engagement, which therefore
increases your ranking. Comment below this video and tell me and tell
everyone else who’s watching which industry or category you’re in and if you can try and
find connections with other people who have watched this video to build your little community
of YouTube hubs basically our YouTube pods where you can all support one another and
engaging with each other’s videos. Moving on to number three, which is long tail
keywords. Now if you’re thinking what did you just say? Fair enough. Basically the layman’s terms of long tail
keywords is figuring out how to title your video and figure out which keywords to use
that people are actually typing in as a phrase into YouTube or Google search bars. I have another video on how to get more views
on YouTube and I go more in depth on to this subject, but I just wanted to kind of explain
what this means and how you can start using long tail keywords in at your videos. A perfect example of this is that people are
actually searching the phrase how to make videos with your phone. They aren’t searching phone video film. That’s not how they put the keywords together,
so you need to think like your viewers would actually type their search into Google or
YouTube, and that’s a long tail he worked. Another key here is to include that long tail
keyword into the title of your video obviously. Here’s the thing, if you don’t put it in the
title of your video, no one will find your video. The second thing is to put it in the first
line of your description. Reiterate it there and then include your other
keywords, your secondary keywords throughout your description as well. Again, I highly recommend that you check out
my other video on how to get more views on YouTube to get the exact details on how to
formulate your title and your description, but this is a good start. Then also verbally saying in your video your
long tail keyword or your keyword phrase because you’re going to do a transcription of your
video. That’s another key to increasing your ranking
on YouTube that you give Google and YouTube more information about your video and keep
reiterating which keywords you want to rank for. When you do that and you give them the transcription
or you add the transcription to your video, it’s giving more data and again just reiterating
those keywords so they know which category you should be ranking number one for. Also, just verbally saying it as well is another
clue to Google and YouTube that it’s actually about what it says in the title in the description. Then one little bonus tip that I’ve found
to work really well for my channel is including the year. Including the year on the end of the title
of my video tells people that it’s new and it should be the most relevant choice for
what they’re looking for. You can give that a try and see how it works
for your channel and let me know in the comments. Step number four is sharing and leveraging
on social media. Again, I may not have known exactly what I
was doing when I first started my YouTube channel. I’ve obviously learned a lot and that’s why
I’m sharing it with you today. Doesn’t matter how many followers you have
on Instagram, Facebook, Twitter, et cetera. It’s a great place to start building the engagement
on your channel and I talked about how important that was for previously in this video, but
one thing I really just wanted to reiterate is using your video and in the first 24 hours,
this is key, the 24 first hours that you post your video, you publish your video on YouTube
are the most vital. That’s when you have to be driving engagement
because that first 24 hours is really what tells YouTube and Google this is a good video,
we should rank it. Really leveraging your social platforms and
putting out on your blog and your website, sharing it with your email list. Another thing is look up blogs about your
topic. If I’m talking about how to rank number one
on YouTube, I’m going to Google search other blogs or videos or whatever that talked about
that same topic and submit my video to those sites or even just comment on those blogs
on those sites to share my link. Not in a spammy way, in a very authentic organic
way because again that adds more back links to your video, which will also increase your
ranking. The final step it’s pretty obvious, but it’s
your thumbnail. Again, this is a huge factor to standing out
from the crowd because whatever topic you’re searching for on YouTube, there’s a million
other results out there on the same topic, so why should someone choose you and why should
you rank number one. Well, the first thing is really judging a
YouTube video by its thumbnail. Your thumbnail should be short, concise, and
bold. It should tell people exactly what they’re
going to learn in a few words that are bold and easy to read, big font on your thumbnail
with your brand colors and with ideally your face as well, so people know it’s a real person
who’s teaching in that video or who’s hosting the video. Your thumbnails are vital and I have a whole
tutorial on how to create epic thumbnails for YouTube, and I’ll linked that video below
this video as well. Make sure that you your thumbnails stand out
amongst the crowd and you can do a quick test and Google search your topic and see if your
eye immediately goes to your thumbnail or somebody else’s. That’s a good sign that you either need to
tweak it or keep it as is. Now you know how to rank number one on YouTube
and I’m sure you also want to know how to grow your channel at warp speed. I’ve created something special for you, I
told you better earlier in the video. Now you can go ahead and download it below
this video. You can grab my 0 to a 100,000 YouTube subscribers
in under 12 months guide and it’s nine steps to growing your YouTube channel, becoming
the authority in your industry, and building a loyal tribe for life. Don’t forget to comment below this video and
find your tribe of like-minded channels, so you can all support each other by commenting
on each other’s videos to boost your engagement, and boost your rankings. If you like this video, hit that like button
below, be sure to share it with your friends or anyone who might benefit from watching
this video, and again subscribe, and I’ll see you in the next video. Have you been thinking about using YouTube
to grow your business, but you’re not sure where to start and you’re scared of wasting
time on the wrong steps? Let me be your guide and I’ll show you the
right steps to ranking on page for more views, subscribers, and leads for your business. Learn more at bossyoutubestrategy.com. Tip number … Oh man, I have a hair on my
face. Do I have any more?

100 thoughts on “VIDEO SEO – How to Rank #1 in YouTube

  1. The Straniera Post author

    I'm an American living in Italy. (Married to a Neapolitan) We have done a few videos on the dialect in Naples. Everyone speaks Italian these days but each region has its own dialect.

    Reply
  2. Coach Tiana Post author

    Thanks for the tips sunny! I’m in the make money online niche!

    Reply
  3. The People's Bookkeeper Post author

    2019 and this video is still amazing! Super helpful for new youtubers, I will definitely implement your awesome ideas! Thanks Sunny!

    Reply
  4. Just Brooklyn Post author

    I make funny emma chamberlain like videos you should check it out 😌

    Reply
  5. the move method Post author

    I have a Movement program the heals and strengthens your pelvic floor so you can get back to doing the activities you love (without leaking or pain)!

    Reply
  6. Arya’s Toy Review UK Post author

    My category is baby/young toddler toy reviews. Thanks Sunny, your videos are very helpful 😊

    Reply
  7. Yatindra Sikarwar Post author

    My Niche is Kpop Reaction, any more Kpoppers here?

    Reply
  8. Kick Start Languages Post author

    Great video! My channel is designed to help people learn languages for free and I’m always looking for tips to help get my channel out there so more people realise how easy it can be to learn a language.

    Reply
  9. Henri Walker Post author

    My niche is showing people how to trade the Forex market.

    Reply
  10. Josiah Warren Post author

    I'm a (Hopeful) College Athlete Vlogger!! Anyone else doing something similar?
    -Also currently abroad so most current videos tailor around that

    Reply
  11. Intuitive Medical Healer Post author

    Hi Sunny my niche is Intuitive Healing, Connecting to YOURSELF and spirituality. I love your videos, they're straight to the point and very informative. Thank you.

    Reply
  12. Soul Provider Post author

    My niche is about black nerd and millianial experiences in dating , corporate , male issues, trends .

    Reply
  13. Youtuber Success TV Post author

    Great video I just binged watch your video…

    Reply
  14. HG Before During And The Aftermath Post author

    My channel is about my organization that we help pregnant women with a life threatening pregnancy illness called Hyperemesis Gravidarum.
    It’s not morning sickness this is beyond.
    I am very sick in the aftermath and we are vlogging our life as well as well as tutorial to teach about IV care and Hyperemesis Gravidarum

    Reply
  15. Tabatha Knight Post author

    Thank you Sunny ❤️✨ I help Energypreneurs grow and expand ✨🙏

    Reply
  16. Keto Kitchen by Lisa Post author

    Mine channel is under People & Blogs!! Great video. I want to be like you someday!!

    Reply
  17. Linda Del Rio Post author

    Ago long x man Scott blind myself husband !!! I don't tell Milo ventimiglia don't know ! Scott and I am pregnant my daughter she grow up !

    Reply
  18. Life of Bru Post author

    Awesome video, loved these tips!! Thank you!

    Reply
  19. Funny Films Post author

    My brother and I are kid plushie tubers!!! My mom wouldn't let us show our faces, so we use plushies as our characters 🙂 Editing is my favorite part and directing is my bro's fave part.

    Reply
  20. Mick Angelhere's World Post author

    Great tutorial putting it into practice now 👍👍

    Reply
  21. Kate Kaden Post author

    My channel is about saving money and frugal living:) Thanks for this video!

    Reply
  22. That Girl Can Draw Post author

    Thank you for your tip. Great video. I'm subscribed.

    Reply
  23. RecruitingMaven Post author

    My niche is career development and educating people on how their career is going to change within the 4th industrial revolution.

    Reply
  24. Diarmuid Boyd Post author

    Thanks Sunny ☀️
    My channel/niche is art and how to do painting stuff

    Reply
  25. ARM Pitching Development Post author

    Thanks for putting out such awesome videos Sonny I always enjoy learning what you have to offer.

    Reply
  26. Kimberly Real Post author

    Thank you for such a helpful and informative video 🙂 My channel is mostly focused on beauty and will soon ease into fashionable videos as well!!

    Reply
  27. Jmarooni Post author

    My niche is gaming, I loved the video sunny and I've been researching to improve my channel and yours is perfect at helping. Thank you

    Reply
  28. Veena V - Youtube Coach Post author

    Yasss sunny! If you're reading this PLEASE remember to keep tweaking your content and if this is what you love doing, never give up. Don't compare yourself to other youtubers as every niche on youtube is different. Some niches will grow quicker xx

    Reply
  29. Wine Maker TV Post author

    I have a wine making tutorial videos. Growing and grinding

    Reply
  30. Next Level Warrior Post author

    I Am in a fairly broad niche of Personal Development. That I intend to hone in on fewer categories of how to become your next level self! – Any one else doing something similar?

    Reply
  31. Gospel catchup with Fadzy Post author

    i have 97 subscribers, and 10 videos on my channel

    Reply
  32. Tammy Gonzales Post author

    Diy furniture and interior decorating niche

    Reply
  33. Auntie Jen's Family Trees Post author

    My channel falls into genealogy research & family history. Not only sharing tips but sharing family stories in an interesting way. Thank you for your help. I finally reached over 100 subscribers.

    Reply
  34. Pixeesoft Post author

    Great video, thank you! My niche is Software Development 🙂

    Reply
  35. Guitar Broadcast Post author

    My channel is about Music , mostly guitar tutorial and guitar tips …so far not much feeling appreciated , let 's hope for a good future

    Reply
  36. Yesenia Guerrero Post author

    I just started my channel but it’s all about Beauty💄

    Reply
  37. Ydnic Kcir Post author

    sub back and will do the same , let's help one another 🙂

    Reply
  38. Brea Bone Post author

    Great video!! My industry is real estate

    Reply
  39. Makeup LIKE A PRO Post author

    Beauty! I just started. I posted it my first video on July 4th! with my FIRST… VIDEO, today, I have over 1k views and 99 subscribers ♥️♥️♥️

    Reply
  40. Michelle Zunich Post author

    Mom life tips and my main business skin care

    Reply
  41. ModestNeko Post author

    My niche is animation 🙂 My channel used the be mult-niche but I am moving it toward just being animation.

    Reply
  42. Claire Donachie Post author

    I just started watching your channel and all I can say is wow. Thank you for all the value. I have not started my channel yet but find your channel so amazing.

    Reply
  43. Grandpa Teaches Post author

    I love your videos and appreciate all you give. I am hoping to give back as well by sharing my knowledge of fixing things and real estate. So, my niche is truly DIY. Thanks again for all you do!!

    Reply
  44. Oliviayvette_DisneyMom Post author

    My niche is Disney Mom blog. I only have 1 YouTube video though so far. I also have a shirt business. Just getting started on both

    Reply
  45. Faisal Saleem Post author

    Hi i love you amazing Sunny, I am starting a similar but a bit different coaching channel, I can apply these sneaky strategies and see my results, super thanks, you are gorgeous star girl. I m also a big fan of women empowerment, https://www.youtube.com/watch?v=dbLMlOACG6o

    Reply
  46. Elizabeth Paredes Post author

    I'm a hairstylists!!!! Love you sunny you are amazing

    Reply
  47. health and fitness lovers Post author

    Hi everyone I'm into the Motivational Speeches, health and Fitness Industry, i would love to get your feedback in my channel 😉 thank you.

    Reply
  48. health and fitness lovers Post author

    Hi everyone I'm into the Motivational Speeches, health and Fitness Industry, i would love to get your feedback in my channel 😉 thank you.

    Reply
  49. health and fitness lovers Post author

    Hi everyone I'm into the Motivational Speeches, health and Fitness Industry, i would love to get your feedback in my channel 😉 thank you.

    Reply
  50. health and fitness lovers Post author

    Hi everyone I'm into the Motivational Speeches, health and Fitness Industry, i would love to get your feedback in my channel 😉 thank you.

    Reply
  51. Cyber Views Post author

    I searched prank videos, it comes in search results

    Reply
  52. The Happy Caravan Post author

    I just started a large family "mom vlog" 73 subscribers so far….you have to start somewhere right?

    Reply
  53. Life and Oils With Joy Post author

    I have a channel about mom life and essential oils

    Reply
  54. Paradise at Home Post author

    My niche is making your home your personal paradise with simple design, organization and cleaning. (Lifestyle, homemaking, and parenting).

    Reply
  55. PeterPaulj7 Post author

    Dope video!! The category of my channel is Music (Hip-Hop, RnB, and Reggae)

    Reply
  56. Vita Masli Post author

    my channel at 1st is about K(orean) Pop and Drama, but then it changed because I got 2 video turn down by YouTube and several warning email about copyright infringement. So, I changed my niche into beauty, technology, culinary and now it's traveling. I got my 5,520 subscriber last year but it keeps decrease this year. Maybe because Kpop community doesn't 'recognize' me anymore.

    Reply
  57. MaryGlow Post author

    I have a channel about beauty, fashion and lifestyle! Been on YouTube for so long but never put all my effort! Which is what I'm doing right now trying to grow!
    Thanks for all the tips I will for sure apply it to grow my channe💕💕💕

    Reply
  58. Haleigh Streak Post author

    I JUST GAINED MY 100th SUBSCRIBER :') loving this journey with my channel using psychology research, entertainment, and happy vibes to enhance my viewers' experience as human beings!!!!

    Reply
  59. State of Things Post author

    I have a channel about technology, games and movies. Thanks for all the advice Sunny!

    Reply
  60. Freeway Flippers Post author

    I've been researching how to rank our videos better. I'm using TUBEBUDDY for scores on keyworks. BUT, the long tail keywords make much more sense. Our channel is RV LIFE + MAKING MONEY ONLINE + TRAVEL.

    Reply
  61. Darrell Lischka Post author

    Another great video with quality content Sunny. There's a number of software programs that have come out into the marketplace in the past 2 years for helping people figure out in real-time questions that people are actually searching. Google trends is another place to get new ideas. Cheers

    Reply
  62. Pankaj Raut Post author

    Amazing Insights! Helped my channel a lot.

    Reply
  63. Kentarian Brown Post author

    Sunny you are amazing great info . I started a Youtube Mmini.me/Ktbrown . Its about getting out of debt and starting an online business , come check me out Support/feedback . Thanks in advance. Keep coming with that heat Sunny I love the video

    Reply
  64. DCBN Post author

    Awesome video!
    BTW guys, let's support one another by subscribing to each other's channels… Once you subs to mine, let me know and i'll go do the same to yours….

    Reply
  65. Neeves Knives Post author

    We are a married couple that reviews everyday carry items like knives and other pocket tools and things we all carry, we are a growing channel that just started, please help us by checking our channel out channel.

    Reply
  66. Da Pixel Penguin Post author

    Nice video! Trying to follow these steps the best I can! I try to do comedy, gaming, and vlogs like that!

    Reply
  67. Franklin Keeley Post author

    I'm about to start a craft woodworking channel myself & thank you for your advice

    Reply
  68. Audrey Cairns Post author

    My content is about beauty/skincare but also selfcare amongst illnesses eg mental health, caring for others, depression etc, I've currently only have 11 subscribers x

    Reply
  69. Troyston Tomlin Post author

    My Channel is about Traveling to 5 Star Experiences at the 3Star behind the certain Price . Building a business and making money from home!😁

    Reply
  70. Glen M. Danielsen Post author

    My gosh Sunny, your eyes are killing me! Alluring and stunning! Beauty and incisive content! Much love, sister of endlessly helpful thing! 🙂

    Reply
  71. James Bloodworth Post author

    My niche is going to be mycoremediation/mycorestoration.

    Reply
  72. Trey Bryant Post author

    My niche is men’s fashion , lifestyle ! This video had alotta great info I’m gonna try all these things! Hopefully i can get to 100k soon

    Reply
  73. Iris May Post author

    Thank you Sunny! It was really helpful! I do lifestyle and fashion💕✨

    Reply
  74. Lemondrop Glow Post author

    Sunny, I love your videos. I've just rebranded into a Personal Development and Lifestyle Channel. Thank you so much for this channel.

    Reply
  75. Love Kimberley Day Post author

    Thanks Sunny😀 My Niece is Kmart * Bargains & Reviews x

    Reply
  76. Tims howtomake Post author

    Hi Sunny, my niche is woodworking and engineering and I struggle a lot to grow on YT.

    Reply
  77. Igorota In the City Post author

    I've watch this over and over to make sure I'm doing everything right. I'm still learning and thank you Sunny for this guidelines! Love yah! 😘

    Reply
  78. The Lucid Mystic Post author

    I am a lucid dreaming and out of body experience coach! 🙂

    Reply
  79. christty agnes💜 Post author

    I do lifestyle and beauty . Thank you so much for this video

    Reply
  80. Madison Bowers Post author

    My channel's niche is Fitness and Healthy living for busy millennial couples!

    Reply

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