Video marketing is now one of the most effective and powerful ways of promoting your business
online. If you are not doing it yet,
then you should start now. What are the benefits that you can get from
video marketing? Z! Go get the benefits for the besties!
I love getting the benefits for the besties. First,
humans are drawn to watching videos. According to Susan Weinschenk, Ph.D.,
there are 4 main reasons why humans love videos and these reasons are:
the fusiform facial area makes us pay attention to faces,
voice conveys rich information, emotions are contagious,
and movement grabs attention.
Additionally, it is a fact that the number of online users
is increasing and this only means that the number of people
watching videos increases as well. In fact,
according to forecasts from Cisco Systems, link down below,
the number of people who are watching videos online
will double to 1.5 billion by the year 2015. Moreover,
the number of videos available online is expected to increase 4x more.
Next, using videos can help you get results.
Implix, an email marketing provider, had conducted a study and based on it,
emails that contain videos helped increased click-through-rates by 96.38%
and open rates by 5.6%, as compared to emails with no videos.
Link to that study down below. Last,
video marketing will help increase not only your brand,
but your credibility as well. Personal communication is best and this is
also applicable to business. The problem is, with an online business, such
communication is not always possible. But don’t worry, because as Ronald Lee of
expertonvideo.com says, ‘If you are using a well planned video on
your website, you’ll be able to connect with your audience,
24 hours a day, 365 days a year almost as if you were there!’
Therefore, with a great video, it will be like you are talking personally
to your customers. Video marketing has a lot of benefits,
but these all start with making the right videos.
Renae Christine has some tips on how to make an awesome-sauce video.
You can click the link down below or you can click here (pointing upwards).
And if you have just started your business, don’t forget to grab your free failure report
from richmombusiness.com/NewBestie. This report features the top 10 reasons
new businesses fail within the first few years. Luv you all!
Peace out yo!