Use These 7 Tools to Spy On Your Competitors and Steal Their Best Marketing Tactics

By | August 17, 2019

– Marketing is hard! But it doesn’t have to be. You can spy on your competitors, get all their marketing strategies and the tags that are working off them, copy them, and then crush them. Hey everyone, I’m Neil Patel and today, I’m going to share with you seven tools that will help
you spy on your competitors. (digital music) Before we get started, make sure you subscribe to this channel. That way when we release
more content like this you’ll get notified. Question for you: Do you know how much traffic
your competitors are getting? If you do, leave a
comment below with “Yes.” If you don’t, leave a
comment below with “No.” Because on this video,
I’m going to teach you how to get that information. I’m going to start off with it. The first tool I have for you, SimilarWeb. When you put in a URL into SimilarWeb, even if it’s a competing URL, it’ll show you how much traffic they get. You compare it to your site, see if they get more traffic than you, less traffic than you? Are they getting their traffic from referrals, social media, search? It gives you all of this data and best of all, it does it for free. The second tool I have
for you is Built With. Built With tells you all the technology that your competition’s using. And you’re probably wondering, “Neil, why do I care what technology “my competitors are using?” Well, here’s why. If they tell you your competitor’s using tools like Optimizely, that means they’re running AB tests. You want to go and see what
your competitors are doing because if you know they’re
doing these kind of things like AB testing, you can then go into tools like WayBackMachine and see different
variations of their page, ’cause this will give you idea of what’s converting
better and what’s not. This will give you idea of
what pages and flows and copy you should use on your site
to get the most conversions versus what you shouldn’t be doing. This is Ubersuggest. When you put in your competitor’s
URL into Ubersuggest, it shows you their search traffic, how much organic traffic they’re getting, how much paid traffic
they’re getting, per region. Whether it’s United States, Japan, India, Canada, Australia. Doesn’t matter what region, it’ll break it down for you. It’ll even show you their
top most popular pages. When you click on the Top Pages report, it shows you all the estimated
visits to those top pages, the keywords that each of
those pages is ranking for, the positions, how many backlinks
each of those pages have, and even how many social shares. And the reason you want to do this is, when you’re creating content
for your own website, you want to make sure you’re
doing stuff that’s popular. You don’t want to create
content that no one reads. You don’t want to create content
that everyone’s going to ignore. But by using the Ubersuggest
top pages feature, it’ll give you ideas. The fifth tool I have for you is Buzzsumo. Similar to Ubersuggest,
Buzzsumo just focuses purely on blog content. Now, in Ubersuggest, you
can also get blog content but you also see landing pages. The thing I like about Buzzsumo is the moment I put in
my competitor’s URL, it shows me all the popular
blog pieces of content, breaks it down by backlinks
and social shares. This gives me ideas of what
content I should create, and best of all, Buzzsumo
lets me break down that search based on time periods,
whether it’s a few months or three months, or a year, or two years, so I can see how my competitors
are doing over time. This will tell me trends in the industry of types of content I should be creating, versus types of content I
shouldn’t be creating anymore. The sixth tool is Socialblade. Your competitors have social profiles, whether it’s YouTube or Instagram, they’re out there on the social web. Socialblade will show you how popular their social channels are. It’ll even show you how many followers they’re getting on a daily basis, compared to how much
content they’re posting. If you notice that your competitors are posting five times a day, and they get extra thousand followers, but when they post zero times a day they only get a hundred extra followers, it shows you that people in your space will follow you more if
you post more content. That’s what I love about Socialblade. It even shows you their growth rate, and you now have something
to stack up against. Because you want to beat your competition. You want to do better than them. You want to track what they’re doing so you can do more than them. And if you notice that they post five pieces of content a day and they’re not getting
that many followers, but one day, they post
one piece of content, and their follower count just grew by 10x, you want to look at what that content was, ’cause it even gives you the date, so you can replicate it
and create other variations that are very similar to that content, because you know that’s what
people love in your space. The seventh tool I have
for you is WhatRunsWhere. Your competition’s not just doing Google Ads or Facebook Ads. So many people are running banner ads, but what’s working for them? What copy, what images? WhatRunsWhere will show you that. When you use all those tools combined, you’ll get a good understanding of what your competition’s doing. YOu’ll be able to spy on them, one-up them in their marketing campaigns, and beat them. And if you need help
beating your competition, check out my ad agency,
Neil Patel Digital, where we can help you grow
and beat your competition. If you enjoyed this video,
leave a comment below asking a question, I’ll
respond and help you out. Like the video, share it,
subscribe to the channel, thank you for watching.

81 thoughts on “Use These 7 Tools to Spy On Your Competitors and Steal Their Best Marketing Tactics

  1. Neil Patel Post author

    Do you know how much traffic your competitors are getting? If you do, leave a comment below with "Yes." If you don't, leave a comment below with "No."

  2. Ryan Ryder Post author

    I used this same extension to see how much traffic Fashionova were getting, and Jesus Christ that was a lot.

  3. Hindi Me Toons Post author

    Sir please please make some videos on dropshipping business because I know you are the only one who can teach this thing to us.

  4. Niraj For Help Post author

    Nice sir jee
    Please add subtitles in your video
    Love you sir jee from India

  5. Shubham Butola Post author

    My competitors are on the 1st page of google on keywords iam working also for those keywords… They have 15k approx traffic on specific pages i checks my comp. On ubersuggest… Again iam saying plzz dont make this tool paid in future …plzzz plzz plzz

  6. Rajat Agnihotree Post author

    Please tell me any keyword with very very low comptetion to create a micro niche blog.

  7. Rajat Agnihotree Post author

    I am passionate in technology but it is very comptetive

  8. V T Post author

    Have gotten 1 dislike from the person who may be never helping to other…video is valuable and great..

  9. Kelvin Boss Post author

    Competitive Intelligence royal flush!!!!😎😎👑👑👑

  10. TSP - Thiplol Post author

    Similar web (idk about others) isnt very accurate in traffic, it thought i was getting 300k montly when i get around 90-120k

  11. Amir Zabihi Post author

    one of the best shows in a long time nail, thank you

  12. Deutscher Bote Post author

    Great advice ❤️❤️❤️

  13. Nicola - Business Tips For Success Post author

    Amazing tools! 🔥

  14. David Faiheng Post author

    Is there any way to block our competitors from seeing us from these tools?

  15. Magnetic Efforts Post author

    Wonderful insights. Will apply this while researching my next blog!

  16. Erik Hill Post author

    I’m starting google ads for a dentist. Is it possible organic search volume for specific keywords to his competitors in Ubersuggest?

  17. C.B.Singh Post author

    Awesome Video, this is Blessing more than a Video. Thanks Sir

  18. Promothash Boruah Post author

    Awesome 😍. Some features could be in the future versions of Ubersuggest.

    Another good tool spyfu ☯️

  19. Sumit Mukherjee Post author

    Thanks for this video, Neil! It would help me a lot.

  20. Laurens ten Hagen Post author

    Copy, Paste And Improve 😉 And Recycle Content 😉 !

  21. Movies World Post author

    Make a video on you tube adowords spying ?

  22. unboxing theboxx Post author


  23. Rank Trends Post author

    Thanks for your valuable information

  24. Ryan Hildreth Post author

    Neil always coming in with the heat!🔥🔥 Ive used some of the strategies you teach to go from struggling dropout 😤 to making my first $1,000,000 online at 26💰🙌🏼💰 Keep these videos coming. Im always open to learn new strategies 💯

  25. Abhishek Verma Post author

    I have no competitor right now😂

  26. James Scott Post author

    If James Bond was into internet marketing. These are the tools he would be using. And You Neil, are like “Q” in the movies, the dude who gives him all his gadgets and tools lol. “The Spy Who Crushed Me” 😀 Thanks for the quick lesson in destroying your competition 👍

  27. Salimah Haji Post author

    Thanks for your very valuable video. At what point would you consider hiring marketing agency like yours? If you are at the very beginning stages would hiring have a good return on investment or is it better to do it yourself initially?

  28. Pareto8020 Post author

    You are turning seo into a rat race…now business is no longer who has the best business but the most optimized website. Sad state of affairs. And i think google is mainly to blame

  29. Appy World Post author

    Hey Neil, kindly repeat all the steps/tools in the end or just 7 checkboxes with tools or step names, so if we are watching your video on phone we can take a screenshot. And thanks for this wonderful video

  30. S_Roobel Post author

    Thank you boss! Is there any tool that shows the quality of a content?

  31. Ankur Singh Post author

    Make a video on how to get sponsars and brands on Imstagram and earn.

  32. Gumboot Creative Post author

    I'm somewhere between yes and no lol. That's because I'm still learning and studying, but with this list of amazing tools (4 of them I'm not using and will start), I'll get closer to a YES. Thank you very much Neil for your help and your amazing tools. When starting out and with a zero budget you are making things still possible to get good results!

  33. Tony Park Post author

    Great video. Awesome tools and tips!

  34. Pankaj Kumar SEO Post author

    Very Nice Topic Covered but Please make a video how to index our website for fastest.

  35. Kendy Louwaars Post author

    I built a website for an air conditioning installation company and on the 15th day after the launch he locally ranked nr 5 for a good two word keyword and sold a 6000$ project because of it. Most of the tips i've used came from you, Neil. Thanks.

  36. Tom Ellis Post author

    Excellent video, I was not familiar with some of these tools but will now try them out ASAP. Always learning something new from your videos!

  37. Vishal D'cruz Post author

    No but i gonna use your all tips and gonna still my all competitor's costumers 😂😂

  38. Snow Frog Post author

    Awesome video. Too bad I could only leave one thumbs up.

  39. Matt Cramer Photography Post author

    yes, I'm crazy about tracking my competitors traffic and keywords. Have been using SemRush free version. question for you though- I'm new to SEO and have scoured the internet and all your articles and videos and I'm not clear. I found that my #1 competitor ranks for about 655 more organic keywords than me. BUT according to SemRush each of those key words come from one page (clint reviews page), each key word shows <0.01 traffic and has a volume of 30. Is it even worth it to me to go after those key words? In other words, would it benefit me to rank for those low volume key words at all. Will Google reward my site for just ranking for more keywords in general, even if they are low in volume? I am very confused by this so far.

  40. Shraddha Shraddha Post author

    Teaching sense is good
    And,it's realy great guidance
    I learn a lot
    Thanks sir

  41. vinod pandey Post author

    Very informative video
    In our language Bhai aapki video sabse mast hoti.


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