Use Analytics to Increase Your ROI – SEO Podcast 361

By | August 24, 2019

Daniel: Hi and welcome to the SEO Podcast
Unknown Secrets of Internet Marketing. I’m not Chris Burres, but I am in fact Daniel
Gildersleeve, AKA that guy from podcast number 341, also known as your Content Results Specialist. Chuck: Awesome. My name is Charles Lewis, your Client Results
Advocate. Welcome to today’s edition of the podcast,
this is number podcast 361. Daniel: Boom! 361, and of course we do have a tip from our
last podcast, and that tip is, “Take advantage of easy, relevant, link-building opportunities.” Chuck: Look, take advantage of your easy,
relevant, link-building opportunities. So whatever industry you’re in, find the
corresponding manufacturer sites, where you can link to that are relevant to your business. They’re easy, easy-hanging low fruit, and
they definitely work. Daniel: Boom. We are filmed live here in Houston, Texas,
and we are your friendly neighborhood top position– Daniel & Chuck: Snatchers! Chuck: Our mantra has not changed, even though
Chris is not there, it’s still Do not be a douche. Daniel: Don’t be a douche. Chuck: Not a good look at all. Daniel: We’ve got a great article today. Chuck: Got a great article. I’m so proud about this article ‘cause
I spent so much time inside Analytics. Today’s article is “7 Google Analytic
Reports to help understand your web traffic.” This article was pinned by yours truly. So we’ll dig right into it and see what
my day to day activities typically look like, and how these reports can help you. Daniel: It’s gonna be a great article, and
please don’t forget to connect with us online. You have made us the most popular SEO podcast
on iTunes, so thank you for that. Chuck: Appreciate that. Daniel: But if you’re new, looking to find
us online, you can go to Chuck: eWebResults Daniel: Chuck: eWebResults Daniel: Chuck: eWebResults Daniel: Chuck: eWebResults Daniel: Chuck: eWebResults Daniel: Those will all take you somewhere
where you can shiko us. Chuck: Yes, please shiko us. A shiko is an eWebResults branded term for
social engagements, it stands for shares, likes, and follows. Shikos. Daniel: Yes, please do that. Do we have any Algo Cat today? Chuck: No Algo Cat today. Daniel: Man. Alright, but I do think we’ve got some news
for you. Chuck: Yeah, we got some news. You go first. Daniel: Alright well, the first news is, “Pinterest
hires a head of Google Senior Image Search,” that is none other than Randy Keller. The company announced the hiring of Randy
who until last month was the Senior Engineer with Google Image Search. I think he’d been there about 10 years. Chuck: 10 years, yeah. Daniel: And yeah. He was there for roughly a decade, and is
part of the Image Search Quality team. It’ll be interesting to see where he goes
with Pinterest. Chuck: What he’s gonna do. Daniel: What new features they build into
it. Chuck: What type of image search features,
‘cause Pinterest is really kind of becoming that. Like you know, they never really were a social
network, they’ve always been about scrapbooks and images and things like that. They literally may become the new image search
in general, and I can totally see them going that direction with that kind of hire for
sure. Daniel: Alright, our next bit of news is also
from Google, “Google’s bringing back emojis in the search results for relevant queries.” Chuck: That’s what’s up. Yeah, so I only saw a couple emojis actually
in search results, but I totally get it. Matter of fact, if you do searches for like
Pizza Hut, back then the pizza emoji was shown in the search results for them, and now they
don’t show anymore. So maybe that kind of stuff will come back,
so that’s pretty cool. I got one piece of news also. So Google’s implementing a new anti-piracy
code in the search results by June 1st, that’s like in a few months. So what you wanna do is come along and say–
‘cause Google is finalizing an agreement to implement the anti-piracy code in it’s
results, and the code would effectively eliminate the presence of links to copyright infringing
material in the search. So that’s anybody out there searching for
pirated albums, and things like that, artwork, games, movies, things like that. Those links, those torrents just won’t show
in the Google search results no more, they’re doing something about that. So that’s what’s up, ain’t nothing worse
than getting booted. Daniel: Yup. Alright, for you regular listeners out there,
we will be skipping this next section, because we did get enough shikos and we got two reviews. Our first review is from none other than Ken
Davidson, Empire Industries, and of course it is– Daniel & Chuck: 5 stars! Chuck: Punch in the face to Ken, that’s
what’s up. Daniel: Kevin, sorry Kevin. “After working with Chris for just a short
time, it is obvious that he knows Web Design and SEO management. I guess that is why he has the most watched
podcast in the industry. I will be doing business with eWebResults
very soon and I recommend you do too!” Punch in the face to you Kevin, thank you
very much. Chuck: Punch in the face Kevin, appreciate
you man. Catch you at BEF next week. And I got a punch in the face also, with this
actually, the review comes from a guy on iTunes, this review is also– Daniel: 5 stars! Chuck: This is from rickygbutts. Daniel: Oh Ricky. Chuck: Yeah, Ricky G. Ricky G Butts. Hey, I had a good time laughing at your name
today, but I appreciate the review man, he says, “I want to punch Chris and Charles
in the face. For real. These guys are probably my favorite podcast
in regards to marketing/design. There is enough comical substance not to make
the podcast monotonous and bland. The potatoes also break up the monotony, especially
for me, as I listen to a number of podcasts. I love the fact that there is a podcast that
doesn’t take itself too seriously, but still manages to be one of the most useful and knowledgeable
podcasts you can find. Thanks guys.” Rickygbutts dude, punch in the face to you
man. Thanks so much, I’m glad you’re tuning
in. Hit us up man, I’ll be interested in knowing
what you’re working on, how that’s helped, how it hasn’t helped, and some of the other
podcasts you’re checking out. Always good to stay up on the competition,
but again, punch in the face to you, so much. Daniel: That is the potatoes of our podcast. So now it is time to dig into the that meat. So punch in the face to Charles Lewis- AKA
the SEO Rapper, AKA the Poetic Prophet, AKA the guy standing next to me- for publishing
this post on the importance of Google Analytics, called “7 Google Analytics reports that
will increase your ROI.” Chuck: Yup. So I posted this article on our blog because
I spent so much of my time inside Google Analytics. Every client of ours gets what we call a Monthly
Results Call, and the purpose of this call is to go through their Analytics, evaluate
their leads, figure out where this traffic is coming from, how it’s converting, how
can we make it better, and the only way you can do that is if you’re familiar with how
the people are engaging with on your site. So one thing I started off with was understanding
that the data Google Analytics provides is essential to making the right marketing decisions,
and it is. If you don’t know how your traffic is engaging,
what pages they’re looking at, what pages are ranking, which pages are not, then you
won’t necessarily know where you should be putting your efforts in there. But I also say this, before getting started
with Google Analytics make sure that your account is configure correctly. I say that because this is a challenge we
see time and time again with new clients who come in, they have Google Analytics, it’s
not quite set up, and so you wanna make sure that it’s synced with your search console. Right, make sure that the Webmasters Tools,
your search console, is synced with your Google Analytics. You want to make sure that your AdWords is
also synced with Google Analytics, so that way if you’re doing any paid ads, you want
that data, that statistical data inside Google Analytics. You’ll want to identify what your website
objectives and goals are so you can configure those in Analytics also. So that way you can know how many people actually
complete the goals that you want them to do. So let’s get into the seven reasons. My favorite seven reports in Analytics that
you can use to help increase your ROI. The first one is the All Traffic Report, “Google
Analytics All Traffic Report,” and now, this report is one I frequently visit, it
allows me to understand which sources are sending the most traffic. And so when you look at the All Traffic Report
it’s going to tell you that you had 2000 visits and 1000 came from Google, 500 came
directly, 150 came from Yahoo, some came from Yelp, some came from Bing, some came from
Bing Ads. You’ll know all of this information, and
that’s the information that you need to know. Not only that, it’ll also tell you what
that traffic did, right? What type of engagement all of this traffic
had, how much time they spent, which pages they looked up, did they convert? Right, ‘cause at the end of the day that’s
the most important number. Did these people from Google, Bing, Yahoo,
or whatever the traffic source was, did they eventually complete a form or make a phone
call? And you won’t know that if you’re not
getting familiar with the All Traffic Report. Now. Daniel: Wait. Chuck: So many reports in Google, right? And it’s hard to find all of these reports,
like there’s different numbers, places you can go to. So where can they find the All Traffic Report? Daniel: So this is not your dashboard, this
is not where Google sends you when you open up Analytics. That overview you get is everyone on your
website from any place possible, they might be in Pakistan, they might be a robot, they
might be– Chuck: They might be internal in your office,
like they could be anywhere. Daniel: So I’m gonna tell you how to find
this report. On the left sidebar of Google Analytics there’s
several different fields to choose from and this one is under Acquisition, that’s how
people are finding you, where they’re coming from. Chuck: How they were acquired. Daniel: Under Acquisition you’re gonna go
to All Traffic, and then from there you’re gonna go to Source or Medium. All of these ones, Google, Bing, Yahoo, those
are sources and you wanna see where they’re coming from. Chuck: Definitely, definitely. So number 2. Number 2, the second report that I frequent
is the “Google Analytics Device Overview Report.” Device overview, like what type of devices
your traffic’s accessing your site on. I said, “ The device overview report is
the fastest way to determine how users are accessing your site. So when doing internet marketing, it’s important
to know which device types people are using and,” more importantly, “how they engage
with your site.” Right, so this is extremely important, like
for example we have a local donut shop here in Houston, and 80% of his traffic is all
mobile, right? And so it’s good for us to know that the
bulk of his traffic is hitting his site from mobile devices from all these different places. And we had another guy who does custom dashboards
and app development, like 80% of his traffic is all desktop. Right, and so for us we understand that the
people who access his site are likely in an office environment, they’re using a desktop
or laptop device, and so therefore we present the content and our messaging differently. Understanding the device that your website
visitors is using is so important, especially when you have your goals in place and set
up. Then you can find out information like people
on mobile devices convert faster than those on desktop devices. Good information to have, especially if you
realize that most of your visitors are mobile, then you should stop optimizing for desktop,
right? You just need to know that. Daniel: Now one of the things you’ve probably
heard in this podcast from Chris and Charles many times is, do not fall for the myth of
mobile-first marketing. Chuck: Exactly. Daniel: Mobile-first marketing says that you
should always design for your mobile costumers ‘cause you’re gonna have more mobile costumers,
and what we’re trying to say is, nope, look at the data. Chuck: Look at your data. Daniel: Make an educated decision, and this
report here, the Device Overview Report is gonna tell you whether your visitors are on
desktop or mobile. Chuck: It’s gonna even tell you if they’re
on tablet devices also, and just like the All Traffic Report this’ll also tell you
how much time they spent on your site on that device. You’ll get information like your desktop
visitors spend three or four minutes looking at multiple pages, meanwhile your mobile visits
only spend a minute and half. Which is okay, because the mobile experience
should be faster, should be a little bit easier. Danny, where can they find the Device Overview
Report? Daniel: Again, to find this report go to that
left side bar in Google Analytics, look for Audience. Under that you’re gonna find the Mobile
drop-down, and under that you’re gonna click Overview. Audience, Mobile, Overview. Chuck: Awesome. My third favorite Google Analytic report is
the New Versus Returning Report. Like this is really comparing how many new
visitors you have to how many return visitors you have within the same time period. I go in to say that, “The New Vs. Returning
report is a great way to analyze how new website visitors engage compared to the return website
visitors. If your sales process requires multiple steps
and multiple contact points, understanding how your return visitors respond is extremely
important.” Look, there’s so much value in understanding
that the actions your new visitors take compare to the actions your return visitors take. If your new visitors land on the site, have
a really high bounce rate, don’t engage much, and don’t convert well, but your return
visitors have a really low bounce rate, engage extremely well and convert at a high rate,
then it’s up to you to do the things necessary to generate more return visitors. You may want to be more active socially, maybe
want to implement an email campaign, you may want to activate some remarketing ads or something
like that that will bring in more return visitors. Now on the flip side of that, maybe your new
visitors are engaging really really well, they’re converting really really fast, then
you should probably simplify your sales process so you can capture their lead information
a lot faster, because your return visitors are likely pretty low. What I realize is that it’s kinda based
off the industry and the type of service you provide. If you’re selling a really cheap product
that’s plenty for everyone, you won’t have many return visitors ‘cause they’re
price shopping, they’re window shopping. But if you provide a service that comes with
a certain set of value, your sales process is a little bit longer, then you may have
plenty return visitors and you want to take advantage of that. Daniel: And I’ll say this, know you’re
buying cycle, because on Analytics you control the time period which you are looking at. If you know that costumers buy your products
every three months, and you wanna know who’s returning, then set your Analytics for three,
four, five months to see if people are coming back when they need to come back. Chuck: Definitely. Daniel: And I’ll also give you something
of a Pro Tip, if you wanna get a little more advanced, you can segment this into paid traffic
and organic traffic. It’s very important to know if those paid
visitors are coming back. Chuck: Yup, and what you’ll usually find
is that especially – I was talking to Chris about this the other day – how much attribution
we’re dealing with lately. We’re seeing it more and more with our clients,
where a client originally clicked on a paid ad, and then visited your site, and because
we had an audience there they ended up on our remarketing list, and a week later clicked
the remarketing ad – which is another paid click – and came back to the site. This time they downloaded the newsletter and
then they left, but they were able to just come back directly to the site because they
got on our email list. And so then they eventually converted, and
so this person came through two paid clicks and an email click to finally give us the
conversion. Who do you really attribute, that’s why
they call it attribution, who do you attribute the original lead source to? If you don’t have Analytics in place to
kind of understand that data, then you won’t know. You may go saying, “Oh, my email campaign
did it,” and you put all these resources into your email campaign, but if it wasn’t
for that paid click, and then getting them on your remarketing list, then they would’ve
never downloaded the email, right? So you could say, “Oh, it was my paid click
that did it.” Maybe, they didn’t convert the first two
paid clicks, it was the email conversion that got them back to the site and made them convert,
and so the key is not necessarily debating over that data, just understanding that data
and you can do that with Google Analytics. Daniel: And you can only do that if you segment
that data, which is an advanced Analytics technique. Anyways, you can find this New Versus Returning
Report under Audience, then select Behavior, then New Versus Returning. That’s Audience, Behavior, New Versus Returning. Chuck: Awesome, my fourth favorite Google
Analytic report is the Channel Report. The Channel Report? Chuck, what’s the Channel Report? Well, “The Channel Report is a great overview
of which marketing channels are performing the best, and which one’s aren’t.” Right, so not traffic sources like Google
Organic, and then Google Paid, and Bing Organic, and Bing Paid, and then Yelp, and then you
know, Twitter or Facebook. Those are different profiles, those are marketing,
and so we’re not necessarily talking about those types of channels, instead I’m talking
about the channels like your referral traffic, is a type of channel, or your social traffic
in general is a type of channel. Your paid search traffic is a type of channel,
it’s a paid channel, it’s a social channel, and so understanding which channels are working
for you is a great way to figure out where you should invest resources. If you realize that all of your paid strategies
have really high site engagement and low conversions, but you realize your social channels have
really low site engagement but they’re converting really really well, then you understand what
you need to do. You also understand that your paid people
are probably researching, and these social people are already in a purchasing decision,
and so you can change your call-to-action, as you can make the right adjustments based
off of which channel is performing the best. Daniel: And remember, you’re only going
to be able to make that decision is if you complete your Analytics goals. Without goals set up in Analytics, you’re
not going to see the conversion rate, and you might not know the difference except volume
of traffic. You might know you have more organic than
paid or vice versa, but you need those goals to find out what they’re doing. Chuck: Let’s talk about goals for a minute
because we’ve seen this before. I’ve inherited plenty of people’s existing
Analytic accounts, and I’ll say, make your goals relevant. Make them goals that actually report back
to ROI. Like Time on Site is a goal I’ve been seeing
a lot lately from new clients we get, and I’m not entirely sure why that’s a goal,
right? Unless you make money by having people stay
on this page the longest then Time on Site is really one of those kinda subpar goals
that just makes the numbers look good, because once everybody hits a certain threshold the
goal is completed. I would encourage you to set some real goals,
so maybe you want goals that are consistent with your call-to-action, okay? So maybe if your action is Call, and you’re
using a tracking number then you set up an event as a goal, and so that way that can
be tracked. Or maybe you got a contact form you want somebody
to fill out, and so they land on a thank you page. You set that thank you page as a goal, and
the only way they can get to that thank you page is if they fill out the contact form. Or maybe you’re offering a free download
through MailChimp or Constant Contact, whatever your email program is, that’s kind of a
trip wire to get people on your email list. And once they subscribe and land on this Thank
You for Subscribing page, we tell Analytics that that page is a goal, and so that way
when we look at the data we can tell which traffic sources, or which channels even, engage
the most and which goal did they lead to. You may learn that your social channels tend
to download your newsletter but your paid channels tend to fill out the contact form,
and your direct channels make calls. Right, that’s good information to know,
but if your goals aren’t set up, if your Analytics isn’t configured correctly, then
you just won’t have that data. Daniel: Absolutely. Goals should be related to revenue. Chuck: Yeah. Daniel: Video views, making it to a certain
page on your website, these should not be goals, not in AdWords, not in Analytics. One little tip I want to make is phone calls,
do not set every phone call to be a goal. Chuck: Yeah. Daniel: 10 second phone call, no. We sort of use 30 seconds as a good margin. Chuck: Buffering, yeah. Daniel: I was having a conversation with one
of our clients the other day and we found out by studying his phone calls – and we use
call tracking to see what’s going on in these calls – that every phone call over 60
seconds was a legitimate phone call for someone interested in his service, and every phone
call under 60 seconds was either a hang up on an after hours voice mail system, or someone
hanging out in the main menu trying to figure out where they’re going. So find out where that is in your business
and set your phone call goals accordingly. Chuck: Yeah, so a page visit could be a goal,
it could be a goal if that page visit generates income. So for example we have clients who offer loans,
right? And one of the main call-to-actions on their
site is Get Prequalified, and on the Prequalified page, after you click the Prequalified button,
there’s a page where you can download applications. And so I am tracking how many people click
the link and make it to the Get Prequalified page, because that’s the start of the sales
process. Now in that kind of case, yes, definitely
track the page view as a goal, but don’t set, like Daniel said, the amount of time
spent on this page as a goal or every kind of random page on your site.Those aren’t
necessarily goals at all. Daniel: Alright. To find this report, the Channel Report, you’re
gonna go to Acquisition, then All Traffic, then Channels. That’s Acquisition, All Traffic, and Channels. Chuck: So remember in the All Traffic Report
was All Traffic by Source Medium under Acquisition. This one is All Traffic by Channels, under
the same Acquisition section. So number 5, my number fifth favorite Google
Analytics Report is the, “Google Analytics Pages Report.” We were just talking about pages. I love the Pages Report, “The Pages Report
identifies the most visited pages on your site. You can view a secondary dimension if you
want, and see the traffic source of those pages. Knowing which website pages get the most interaction
and the engagement on those pages can help you make decisions about new pages to add,
content to update and overall website interest.” Look, it’s important to know which pages
on your site get the most activity, how they get visited, how long people stay on them. That way you can go back and revisit what
the content is about on this page, how can it be better? Or how is it worse? Do we need to scrap this page? Can we improve it? Do we need to merge multiple pages that have
similar content? And all of this and more data you can find
on the Pages Report, and if you don’t know how people are interacting on your pages,
then you can’t make the changes. Maybe you have a great product, maybe you
spent a lot of time writing a great blog post, and it has you know, a thousand words on it,
you spent all this time creating all these images, yet this page has a high bounce rate. Right, and then maybe you have a another page
that doesn’t have all the glitz and glamour of your blog page, but it has a really low
bounce rate and high engagement and people converting. Well then if you’re not looking at the data,
you would think that your blog page is the one generating the traffic and the leads and
converting, when it’s actually this other page that you didn’t apply that many resources
on. And so with this type of data you can go back
and make the page adjustments, and so now the long page kind of resembles the shorter
page that’s converting more, and since the longer page was getting more traffic, it’ll
begin to convert better than the other page. The point I’m making is, if you’re not
aware of which pages are getting what type of engagement from what type of source, then
you won’t be able to look forward to make the right type of changes on those pages. Daniel: And here’s a tip, this is a conversation
that’s been very high priority this week. If one of your pages that is getting a lot
of traffic is your FAQ page, you Frequently Asked Questions. Chuck: Which by the way you should have one
of those. Daniel: You need to ask yourself, what information
are people hunting for and how can I get that information to them? Does it need its own page? Does it need its own tab? So if FAQ is ranking really high, try and
figure out why that is give the people what they want. Chuck: Definitely, definitely. Number 6. Daniel: Oh wait. Chuck: Oh yeah, how can they find the Pages
Report. Daniel: To find the Pages Report. On the left hand sidebar of Google Analytics,
you’re gonna find Behavior, Site Content, and All Pages. Again that’s Behavior, Site Content, All
Pages. Chuck: Awesome, awesome. My sixth favorite Google Analytic report is
the Locations Report. I love the Location Report because it can,
include the entire world, or selected country, or just a state, or even your city, and if
you provide like service in multiple areas, this report will help you identify which area
is visiting your website the most. This is important ladies and gentlemen. Especially if you have multiple locations
in general, across the city, north side, south side, east side, west side, then you want
to know what part of town or what communities are visiting your site, and how long were
they visiting your site. Maybe you’re thinking about opening up a
new location. Right, and so you’re getting traffic from
places where you currently don’t have a location. If you get a lot of engagement and conversions
from a location where you don’t have a physical spot, that could be an indicator that that
may be where you wanna open up at. The point is understanding where these people
come from, and frankly what time. You may notice that your West Coast people
people tend to come later in the day, or East Coast people come early in the morning based
off of time zones and things like that, and then you can kind of structure your marketing
before you start sending out tweets, and email blasting around these certain times because
you understand where these people are coming from. More importantly, if you tie that into the
previous report, we talked about your device overview, or really any other ones, you can
segment that data. It’s awesome to know how many devices, how
many mobile users you have from a certain area compared to how many desktop users you
have from a different kind of area. Good information to know. Which area uses Bing and Google versus which
area is finding you on social. Just good information to know, and if you’re
not tracking your locations, like where this traffic is coming from, then you won’t know
that information. Daniel: And remember, this report here defaults
to country. Chuck: Yeah. Daniel: If you’re not interested in traffic
from multiple countries, you need to click cities to make sense of this report. Chuck: Yup. Daniel: And you can find this report by going
to Audience, Geo, and Location. That’s Audience, Geo, Location. Chuck: Look, my last report. We’re talking about the seven Google Analytics
reports to help you understand your web traffic. My last one is the Demographic Report, right? You gotta make sure you have this enabled
up front or you won’t even have that data, but, “The demographic report outlines the
types of visitors the website gets.” So the types of visitors, not the device types,
but the types of visitors that the website gets. So understanding the gender and age of your
website visitors can help you convey your message with the right tone to the right audience,
right? You need to understand, is your site being
visited by Baby Boomers, or Gen Xers, or Gen Yers, or Millennials. Are they male, are they female? Are they between this age range or that age
range? Like if you have that data, then you can present
your content the right way. For example, if your site is being visited
by predominantly Baby Boomers, then a text-heavy site loaded with bullet points, and random
images will probably work ‘cause that’s how they’re used to engaging in this content. However, your website’s being viewed by
Millennials, then you better have video and bullet points, because that’s about the
length of their attention span, and so the key is you have to understand the engagement
you have. Maybe your site is predominantly female visitors,
but you have this hardcore dark and earth tones and straight lines and you’re wondering
why your site’s not getting engagement. Maybe you should go with some curved lines,
go with some spring colors, some curved edges, lighten it up, make it a little more female
friendly ‘cause that’s the bulk of your audience, and if you don’t understand what
your demographic is, then you can’t really make the change, and so it’s necessary. This report is so necessary to understand
how you’re visited. Maybe you’re e-commerce and you’re selling
products, right? This is a good way to know that if the bulk
of your visitors are Millennials or Gen Xers, then you need to have multiple methods of
payment. Preferably PayPal or some stuff that they
can do digitally, but if the bulk of your audience is a little bit older, then you know,
your standard e-commerce will probably be fine because that’s what they’re accustomed
to. And so the point is, use the data, use this
data that the Demographic Report provides so you can customize your site to tailor to
your audience. Daniel: Right. This report is really where traditional marketing
meets online marketing, where brand management comes in, where understanding demographics. If you don’t understand who’s buying your
things, talk to the people who bought them, ask them what they like, ask them what are
the things they buy. Chuck: Where can we find the Demographic Report? Daniel: The Demographic Report, again Charles
said it in the beginning, you need to enable this report. It is not available by default, it does not
go back in time. Chuck: Yeah, you got to check the box that
says, enable this report or it just won’t collect data. Daniel: Right,and you can find this under
Audience, Demographics, Overview. Again, that’s Audience, Demographics, and
Overview. Chuck: So I wanna close with this man, without
proper understanding of your internet marketing performance, you will never be able to maximize
your return on investment. Period. If you don’t know what you’re doing and
what’s working, then you can’t maximize it. You will find yourself spending money on banner
ads, when you should’ve been investing in search network. Or you will find yourself rolling out other
type of campaigns when you should’ve been doing social media. Or you’ll find yourself rebuilding a total
mobile-friendly site when the bulk of your traffic is desktop. The point is, understanding your data will
help you make the right decisions and the right choices that’ll generate the most
ROI for your website. Daniel: This is the beauty of online marketing,
this is the game changer, knowing how people are interacting. This is what magazines, and TV, and movies
could never achieve, and if you’re not using Analytics, you’re not gonna get this information. Chuck: Now, let me close with this. Anybody who may be tuned in, listening or
watching right now, maybe you have a website. Right, and you probably even have Analytics
on this site, but you don’t know what that data looks like, when you log in it’s all
charts and numbers and Greek to you, hit us up. Go to, click the free web
analysis, Chris will get in contact with you. We’ll be glad to go through that data and
help you understand what’s going on on your site. Daniel: Alright, and don’t forget if you’re
interested in growing your business with the largest, simplest marketing tool on the planet– Chuck: The internet. Daniel: Call eWebResults at 713-592-6724 for
increased revenue in your business. Until next time I am Daniel Gildersleeve. Chuck: I’m Charles Lewis. Daniel: Bye bye for now. Chuck: Peace.

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