Understanding SEO – Increasing Your Business’s Website Traffic

By | January 20, 2020

What’s up Fish Fans! My name is Marcus. You’re watching Marketing Madness, the Blue
Fish vlog! Our goal is to address common questions that
business owners may have about marketing, sales, and business. This week we will be addressing search engine
optimization, informally known in the industry as S-E-O. SEO is one of those spaces that can get a
bit confusing, especially for anyone that isn’t in this industry. Not to mention Google and other search engines
seem to be updating their algorithms weekly to keep us on our toes. So today I will explain what SEO is for those
of you who are not familiar, and then really dive into what is working for us. To keep this week’s video from being 97 hours
long, we will not be explaining things that an intermediate marketer should already be
familiar with. Let’s start with an explanation of what
SEO is just to build a vocabulary for this topic. SEO is defined as the practice of increasing
the quantity and quality of traffic to your website through organic search engine results. One of the most important aspects of SEO that
you can directly control is content marketing. Outside of social media, so few people do
it correctly on a small business or local level. Every piece of content you create for your
website should have a plan and a purpose behind it. For example, if you create an article for
your website, you need to make sure that you focus in on your target keyword and its longtail
variations. As if creating content targeting specific
keywords was not enough, your content MUST be engaging. Google makes note of whether people searching
for those keywords bounce when visiting a link that has been provided in a search result. The act of clicking on a search result and
hitting the back button quickly is a bounce. User experience is a critical ranking factor
that is heavily weighted by Google. Mobile responsiveness is more important today
than ever! Globally, 52% of website visits are via mobile
devices, yet according to Google, 22% of sites are not designed to be responsive. Unfortunately, the majority of these sites
are local service providers or mom and pop type entities. Your website’s speed is also a huge factor
that matters! Ensure you have a quality hosting provider
and, if at all possible, do not purchase shared hosting. This will slow down your website and hurt
your overall SEO score. If you Google “Pagespeed Insights” you’ll
see a Google Developer link. That page will allow you to test your site
to see how you fare. Now it’s story time… About two years ago, I wrote a blog post about
ExpressionEngine vs WordPress vs Drupal vs Joomla. These are common content management systems
used to build out websites. I did a deep dive into the functionality of
the different system. ExpressionEngine is a CMS used by serious
web developers and has an extremely high bar of entry. That made this an extremely niche topic to
write about. As I was writing this blog post, I knew I
would get some traffic, but I assumed it wouldn’t be much since this was such a small niche. This post was published in 2012. For 4 years it was easily our most visited
blog. I just checked, it is now 2018, and it is
still consistently in our top 10. Why? Creating relevant content around your niche
is key to winning at SEO. Studies show that getting your website higher
in search rankings involves factors that are rooted in relevancy, more so than ever before. The pages that contain the most relevant content
to each search are appearing higher in the search results. Previously, this could be manipulated through
your title tags, meta tags, etc.… Now the crawl bots are smart enough to read
your content and comprehend the content. Well, that’s a wrap for this week! I want to thank you for checking in. Make sure to hit that like button. And if you have any questions or comments
leave them down below. If you want to talk about how Blue Fish can
help you grow your business just send us a message and we’ll get the conversation started!

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