TubeBuddy: The Key to Great Video SEO (Review and Features)

By | August 13, 2019


– TubeBuddy is gonna absolutely
change the way you look at video SEO, and if you
haven’t heard about it yet, you need to watch this video. (intriguing music) Hey guys, welcome back to
Film School for Marketers, I’m Zach from IMPACT, and
today we’re gonna talk about one of my favorite video
SEO tools called TubeBuddy. Now, totally goofy name, but actually really super
valuable on YouTube. And when you’re doing video marketing, it gives you some tools for
video SEO, for productivity, for even bulk processing across all of your videos on your YouTube channel. It’s actually a free Chrome extension that you can install on Google Chrome. Now there are some pay packages, but the features I’m gonna talk about today are all in the free version. I could probably come up with
about 50 different reasons why I think TubeBuddy is awesome, but I wanna go over my top four reasons why you definitely need to download it and start using it today. If you’d like to download it, there is a link in the description below. It is an affiliate link, but we totally believe in this product. Even if you don’t get the paid version, if you just do the free one, that’s gonna give you a lot of tools. So let’s get straight into it. So the first feature I wanna talk about is called the Tag Explorer. For those of you
marketers who are familiar with the Google Keyword Planner,
or HubSpot Keywords Tool, this is gonna look very familiar. Tags are used to label and
categorize videos on YouTube, much like hashtags are used on Twitter. So you wanna make sure you have totally optimized tags on your videos. But the Tag Explorer also helps you to write really great
titles and descriptions and also just do very
basic keyword research when you’re uploading your videos. When you punch a tag
into the tag explorer, it’s gonna give you a
keyword score very similar to what you get out of HubSpot
or the Google Keyword Planner. You’ll see in the bottom
right hand corner, it’s based on search
volume and competition. In this case, it’s a poor score because it has a very high search
volume, and high competition. On the left hand side I can see related most used tags compared to the
tag that I was searching for. It’s gonna show me the number one video, as well as the number one channel that owns results for
that particular keyword. Another cool feature is
you can come over here to Auto-Suggested and see what the automatically suggested terms are for YouTube and for Google. There’s also some other tools in here that you can mess around
with if you want to. But ultimately the Tag Explorer is probably my favorite tool in TubeBuddy. The next feature is called
the Best Practice Audit which actually doesn’t
take place on YouTube, you have to go to TubeBuddy.com,
and go to your launch pad, or in other words your dashboard, to run a best practice audit,
but it’s gonna make sure that you’ve fully optimized
everything about your video. In order to run a best practice audit, you’ve gotta be logged
in to TubeBuddy.com, and logged into your YouTube channel. At that point you can go to the launch pad and select a video that you
want to run an audit on. In this case we’re just
gonna grab a random video off of this channel, and run a best
practice audit on that one. Now it’s gonna make sure
that I don’t have any sort of broken links in my description, that I’ve included
keywords within my title, and that I’ve followed
other best practices. In this case if found
that I don’t have captions on this video, and that I
don’t have any exact match keywords in my tags, and in my title. The cool thing is, is
from here, I can go ahead and make these changes,
and hit save changes, it will return that back
to YouTube so I never actually have to go back into
YouTube to make these changes. It’s still good to have
something to double check and make sure you’ve got everything right. I’ll have a later video
describing exactly what to do after you’ve run the best practice audit, and how to run and opportunities audit, but for right now, you can
just get started running that best practice audit from
the TubeBuddy launch pad. I’m sure you’d agree with
me, there is a ton of steps to go through when
you’re uploading a video, but fortunately TubeBuddy
has given us a ton of tools, and helpful links and
shortcuts that show up right on the YouTube upload page. So if you haven’t installed
TubeBuddy before, you’re probably already noticing
there’s a lot of new tools here. We’ve got the upload checklist,
I’ve got upload defaults, tag tools, as well as
a slew of quick links and shortcuts here of
different tools that I can use. For instance, the thumbnail
generator that I talked about in the custom thumbnails video. I’ve also got card and
end screen templates, and quick links to get to all
my different editing functions within the YouTube dashboard. This is a really great
feature and list of tools to make your uploading process not only smoother, but faster. The fourth and final
feature I wanna talk about is Videolytics, which is simply
a data visualization card that shows up on the YouTube watch page. This is like a marketer’s dream, it takes competitor stalking
and keyword research to a whole other level. Now YouTube did take away
some functionality last year from TubeBuddy, and the way
that it was displaying some of that data, but there’s still tons of useful features in here. Alright, so as you can
see on the right hand side of my screen, I’ve got a
whole new set of metrics and tools and buttons
and all sorts of stuff. But I wanna point out the off page metrics that I can now see that I couldn’t see through YouTube by default. For instance, I’ve got
average view duration here, average percentage viewed, like ratio, historical performance over time. At the very bottom I have all the tags that this channel has
included on their video. And then, if I hit show rankings, I can see where this
particular video shows up if I were to search for that term. From a high level I can
now see how many views this channel has, how many
subscribers, how many videos. These are all things that
help me kind of do my research and figure out why a video
about a particular topic might be doing well, and how I might be able to do better than my competition. And, if you really wanna
compare, you can actually come up here to this compare tool,
and compare channel versus channel, or a specific video
versus a specific video. So for instance, if I had another video to compete with Marcus here
that was about being comfortable on camera, I could punch
in that specific video URL, and it’s gonna show me how
my video stacks up to his. So all of the features
I’ve talked about today are included in the free
version of TubeBuddy. As I mentioned there’s a
link in the description you can go and download that. You’re gonna find that there’s
a lot of other useful tools once you start messing
around with the plug-in. If you want to, you can
upgrade to pay packages, and there is tons of other
useful tools that you can use. In the future, I’ll be
uploading I’m sure some more tutorials about how to get
the most out of TubeBuddy, even the paid, premium features. So make sure you put your
questions about TubeBuddy in the comment section below so that I know what you
guys wanna know about. That’s all I’ve got for today. So as always guys, please like this video, if you enjoyed it we
really appreciate those. And if you haven’t done this already, make sure you subscribe and
tell your friends to subscribe, and until we see you
next time, keep learning. (relaxing music)

2 thoughts on “TubeBuddy: The Key to Great Video SEO (Review and Features)

  1. Film School for Marketers Post author

    Those are our top 4 features of TubeBuddy, what are yours??

    UPDATE: Turns out the Best Practice Audit is only availble with a PRO account. Sorry ya'll. Fake news.

    Reply

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