Top SEO Tips For Ranking Organically On Google

By | August 14, 2019

– Do you wish your blogger website was getting just a
little bit more traffic? Or maybe you wish it was
getting a lot more traffic? Well, this week on Hard Facts we’re going to talk about top SEO tips to make sure your website
is ranking organically. Hi, I’m Samantha Cunningham Zawilinski and this week on Hard Facts
we’re going to talk about some top SEO tricks referred to as Search Engine Optimization. Now, Search Engine Optimization is how your content is
ranked to show you up in organic search results. As so, we want to make sure
we’re approaching information that’s going to help you
optimize your website to rank on the first page of Google. Because 75% of individuals click
on only first page content, so it’s incredibly important
to optimize your content, your website and ensure you’re following all best practices to
be in that first spot and get positive SEO. So, while you’re thinking
about how you can get SEO to work for you, there’s a couple things
we want to think about. And the first one is going to think about, how you’re writing and
communicating your content on your blog or your website. And I would really encourage
you to read through it and say, hey is this conversational? Is this how a human would
speak to another human? Because we want to make
sure that we’re writing for individual first and
not for search engines. So many times people try and write content for search engines that
it really diminishes the user experience as well as, as things like Google Home and Alexa become more and more
important and prevalent in our experiences as consumers, writing for a human first
is going to help you optimize your content for voice searches. Which is an incredibly important element to start preparing for today. And the other thing here is, you’re going to want to
make sure you’re including relevant keywords in your copy. So for example, make sure your headline and your text repeat
the theme of your blog or your website content
over through the course of that article or that
case study for example. But what’s important here
is you do not keyword stuff, because that is black hat SEO and will negatively impact you in the eyes of a search engine. So, if you’re wondering
how you sprinkle keywords throughout your content
while being relevant to possible search queries. Well, there’s two great tools that I’d like you to think about using. The first is the Google Keyword Planner or Keyword tool that’s within
your Google adwords account. And the second is going
to be utilizing a tool like MOZ who will help
you find keywords there. And you can even take it a step further and if you’re thinking
about having a video or titling content that
will also be on YouTube, you can use a plugin like TubeBuddy to help you figure out what
keywords are ranking well for other content similar to yours. The other thing here
I’m going to recommend, if you’re thinking about
covering a plethora of topics, and you’re going to do
two blog posts on one and four blog posts on another and then a bunch of ’em
are just going to be one piece here and there, maybe think about niching down. So, kind of find out what
your niche is going to be and really focus on content in that area. And that’s going to help you because you’re really going to be telling the search engines what your website, what your content is about, what audience you’re serving and it’s also going to
help rank better and better because that content is
going to duplicate itself throughout your website in different types and different ways by utilizing similar keywords
based on the audience and content you’re putting out there. So, let’s talk about
if we’re going to drive some links to your website. What’s some best practices are next. According to Google,
backlinks are one of the top three signals they utilize
for ranking your website and making it a trusted
authority for the type of content and audience you’re trying to reach. So, how do we create
backlinks without creating negative SEO for your website? Well the thing is is you need to make sure you’re partnering with trusted and authoritative websites in your industry or your segment. And so, what I mean here, is you want to make sure
you’re not paying a directory to link back to your website, paying for backlinks through
third party websites. Those are all garbage
to be completely honest. So, what you want to do here, is find other individuals. So, like for example, influencers are a great way
to do this within a circle if you have a blog, find other individuals that share that same niche that you have. And find out how you can
partner with one another to share content and link back and forth to each others sites. They’re going to have
trusted sites as well, you want to make sure you
vet your partner here. But, it’s also going to help because your niche is
going to be the same, so your audience is going to be the same. So, it’s going to be a
great user experience, but should make positive
analytics for your website as well as create those backlinks
that Google’s looking for. Another think we want
to keep in mind here, is 53% of people will abandon a website if it takes longer than
three seconds to load. And I can promise you, that that statistic is only to going to get larger, and the time of impatience of people is only going to get smaller. So, keeping that in mind,
we need to make sure that we’re optimizing for our site speed and there’s a couple tips you can use here to make sure your website loads quickly and provides a great user experience. So, the first thing seems really simple, but unfortunately, a lot
of people don’t check it as often as they should. And what I’m talking about here is the links on your website,
so the URLs you’re using and the content within the website. So for example, are you going through your website and making sure that all of your URLs actually go to live content? Are you making sure that all of the videos you have on your website
are still active videos and not showing that
they’re no longer published? Are you making sure that
there are no broken links? That’s number one. So, number two is making
sure that you are using a responsive and mobile optimized website. So, before you think about
upgrading your website, changing your template,
using the landing page, or even hiring somebody to
help you create content, pop it on your mobile phone and see how it looks. Is the user experience
very friendly, easy? Do you know what you’re supposed to do to be able to get to the next step or digest your content? Unfortunately, sometimes
the answer to that is no and it hurts your site speed and your SEO. The second part here as well, is when you’re looking at your website make sure you have a site map. This is going to help
Google crawl the content on your website and help it
rank even better organically. The next two tips are
going to help you stand out against the competition. Because with two million
blogs posted a day, we’ve got to find a way
to make sure our content is even better than our competitors. And so, the first one here is going to be make sure that you include actual alt tags for your images. So for example, when you upload an image to your blog, don’t just have it be, sweater 1234jkpng. Er, wrong answer. Make sure you title it
with additional details that would help you organically. So, actually label it if it’s
a brand your partnering with, their sweater, the name,
the style, your information. Whatever’s most relevant to you but make sure you change the text. And when you’re creating your content you want to make sure that
your page has a page title and you want to make sure
that you differentiate these for each page on your website. It’s going to help each piece of content rank even better. And when you’re writing your content, you want to make sure as
you’re creating your blog post or your website landing page, you have a headline for your page. Here’s an example, and
I’m going to tell you why. It’s important to have a headline because it’s going to
come up as your title tag on your search engine’s result page. Which means, it’s going
to be the clickable link that somebody sees in a
search engine result page that gets them over to your website. So, if you don’t that, it may plug in the first
sentence of your paragraph which would be completely irrelevant ’cause you’re starting to talk to somebody about your blog post, your
content, or your product. Those are just a few of
the tips that you can use to make sure that you’re
increasing your SEO organic traffic ranking
over to your website and optimizing all of your content. So, if you’re thinking, how can I make sure I’m
monitoring this information and seeing what kind of
momentum I’m building? Well, you can look in Google analytics, there’s some great tools there. And a good measurement would be, once you start doing
some of this optimization to try and grow your
traffic by 3% every month. But if you want to know how you’re ranking in terms of positioning, SEMrush has a great tool that
is a position ranking tool and can show you those parameters. And that’s it for this
week’s episode of Hard Facts. I hope you found our
optimization tools helpful and will institute them
in your blog or website. If you’ve got a tip or a best practice, comment below as I love
to hear how we can share as an audience. I hope you’ll like this video and subscribe to our page
so you stay up-to-date on all future episodes of Hard Facts. (upbeat music)

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