Three ways to optimise your Google My Business listing | Need-to-know

By | February 28, 2020

If you’re a business with a physical presence, it’s important to have a well-optimised Google My Business profile. This will help your local audience to find you and should improve the number of real-life visitors. This video will look at three easy ways you can optimise your Google My Business listing. Firstly, add your business information. Make sure your name, address and phone number are correct and up to date. This will help consumers to find your business, and also give Google the information it needs to help rank your business. You can also include information like the area your business serves, your website, your opening hours and holiday information, and wi-fi availability. Secondly, claim your Google My Business short name. Your short name is a custom name designed to make it easier for local search users to find your business. When you add your short name to your Google My Business listing, you’ll make it possible for users to find your profile by only entering the short name URL in their address bar. It’s recommended that you make your short name as distinct as possible by including your location in it, as well as keeping it simple so that customers can remember it easily. And finally, if you have multiple locations, make sure you add them all. This might sound obvious, but you’d be surprised how many businesses just add their headquarters and miss off their other locations. To save time, you can upload a spreadsheet containing all your locations and submit this to Google for bulk verification. Can you think of any other tips for optimising your Google My Business listing? Let us know in the comments below! And remember, we have a more detailed guide on this topic on our training platform, which contains step-by-step instructions on how to create and optimise a Google My Business account. Check it out using the link in the description.

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