THIS Makes SEO Way Easier

By | August 16, 2019


(upbeat music) – Hey, what’s up, guys? Welcome back to my
channel and welcome back to Gotch SEO, if you’re
watching this on my website. So, in this video I’m gonna show you how to validate keywords using ahrefs and, so, it’s one thing to be able to find keywords but it’s
another thing to understand how to actually validate those keywords so that you understand what
keywords you should actually be going after and this
is really important because if you choose the wrong keywords, you could actually end
up wasting a ton of time and wasting a ton of
capital trying to rank for keywords that your website is not actually capable of ranking for and, so, going through
this validation process will save you a lot of time and resources that could possibly be wasted and instead, you can focus on the keywords that are actually going to be possible to rank for and that is only possible if you validate them and, so,
ahrefs is the perfect tool for validating a large set of keywords. So, with that said, let’s jump right in. Alright, so I am inside of ahrefs and what I’m going to do
is I’m going to show you how to validate a keyword
idea that you wanna go after. So, the first thing you have to do is obviously select a keyword phrase you’re interested in ranking for and then what you’re gonna
do is you’re gonna go to the keyword explorer
in the menu in ahrefs and, so, for this example I’m going to use the keyword phrase what is creatine because I kinda want to
stay with this health theme. So, go ahead and place
your keyword in the field and start the search and then
once the analysis is done, you’re gonna be exposed
to all kinds of data. It’s gonna be able to help you determine whether this keyword is worth going after and, so, when you’re validating a keyword and you’re trying to figure out if it’s actually worth
putting in the effort to try and rank for a keyword, you’re basically going to measure the competitors against your website and, of course, you can
use third party metrics that ahrefs provides
but we’re gonna wanna go a little bit deeper to make sure that this is a good
keyword phrase to go after based on the authority of your website. So, I’m going to pretend that we are doing an SEO campaign for greatest.com and we want to rank for the
keyword phrase what is creatine and, so, what we have to
do is we have to actually validate this phrase, so, the first thing that we’re looking at here
inside the keyword explorer is the keyword difficulty
that ahrefs provides and this is a pretty useful metric that they provide and it’s all based on the data that they have internally and it can be pretty
accurate but I do like to do my own manual research to make sure that it’s gonna be a good idea to go after a particular keyword. So I would take it with a grain of salt. I wouldn’t completely disregard it but you need to do way more research to make sure that you are
targeting the right keywords And then they also have
some other interesting data such as how frequently this
particular keyword phrase gets clicks and how many
times it does not get clicks when someone searches so that’s
a pretty interesting thing to keep in mind and then
they’re also gonna show you what percentage of the
results for this keyword are paid versus what
percentage is organic results and the reason why that’s important is because if there are a lot of paid ads, it’s gonna push those
organic results down the page and it’s going to reduce
the click through rate on the organic results if there are a lot of paid results,
so, around three percent for this keyword phrase is not too bad, that’s pretty average. And then they also show
you the total search volume for this particular keyword phrase and also what countries search for this keyword phrase the most. So this can be useful to make sure that you’re targeting the right audience and then as I mentioned
before in a previous video about keyword research,
you should take note of these keyword ideas
that ahrefs provides you because then you can
go after these keywords either in the same piece of content or if it’s a totally different topic, you can create a new
piece of content for it if your website is
actually capable of ranking for that keyword phrase. So now let me show you how
to validate a keyword idea. So go down to the bottom
and you wanna look under the SERP Overview section. So this is a really amazing feature that ahrefs provides
because you’re gonna be able to get a 30,000 foot
view of the competition for this particular keyword phrase. So you can look at all
of this data just as is and you can make some
decisions based on this but one thing I like to do is I like to export the data because
I like to pull averages for these competitors that are ranking. Go ahead and click the export button in the right hand corner
and then I’m gonna show you how I would go about determining whether it’s a good
keyword to go after or not. So now that this Excel file’s opened up, what I wanna do is I wanna average the most important metrics
and ranking factors to determine whether this is
a good keyword to go after and basically what I’m doing
is I’m gonna average these out and then I’m going to compare them against my target website or the website that I’m doing an SEO campaign for. In this case, I deleted
all the unnecessary columns and I only left a few important columns. The first column I left is backlinks. So this is gonna be the total number of backlinks that are going
to these specific pages. Then I also left referring domains. So this is gonna be the total
unique amount of websites or domains that are linking to these pages and so this is a very
important ranking factor and that’s why you need
to keep this column and also I left the URL rating, I left domain rating, and then I also left the Facebook signals because Facebook is the
biggest social network so it’s really important to see how much engagement
they’re getting on social with these specific pages because that’s gonna be something
that you’re gonna wanna have to replicate if you
wanna go after this keyword. So in this case, I
averaged all the backlinks. The average amount of
backlinks going to these pages is 123 backlinks and I averaged
out the referring domains. The average linking route domains going to these pages is about 54 and then the average
URL rating is about 25 and then the average
domain rating is about 71 and, lastly, the average
Facebook signals are about 65. And, so, when I’m comparing these results against my target website, greatest, the only thing I really care about and the only thing you can really compare is gonna be the domain rating because you can’t compare backlinks, you can’t compare referring domains, and you can’t compare URL rating, and you can’t even compare Facbook signals because I’m going to assume
that your target website does not already have a page
targeting that keyword phrase. So in this case, greatest
does not have a page targeting what is creatine and if they do, they’re not ranking well for it because they’re not in the top 10. So greatest has a domain rating of 67. So comparing that to all the results, they’re definitely capable of ranking for this particular keyword phrase because they have a ton of authority and it’s comparable to the results and, so, if I’m looking
at these top 10 results, there are a few things
that jump out right away. The first is that there are
two YouTube videos ranking. So that’s traditionally a good sign that YouTube videos are ranking because those are usually only ranking because of the authority of YouTube, so, it’s pretty easy
to push YouTube videos off the first page if you create a really incredible content asset. The second thing that I’ve noticed is that this website, blonyx.com, only has one linking route
domain going to that page. So that’s an indication
that you can acquire more backlinks to your
page and you’d be able to outrank this lower authority website. Not only do they have a low
amount of referring domains, but they also have a low domain rating. So when you look at all these results, they are the weakest page ranking. That is a really good sign because they’re ranking really well. They’re ranking around the five spot and if you got a website like greatest that is way stronger,
way more authoritative, way more trustworthy, you would definitely be excited because you would not only be able to push that page off or at least push it down the first page, but you’d be able to get
above those YouTube videos so it’d mean that your ranking potential would be probably around the top five. And then the third
thing that you’ll notice is that myprotein.com
has no referring domains and, so, they’re ranking purely based on the authority of their website and I’m actually really surprised that they’re ranking at all because they don’t have
any Facebook signals, they don’t have any backlinks, and they’re overall domain
rating isn’t super high. It is definitely strong
but it’s not super high so I’m actually really surprised that they’re ranking
in the number two spot. To take this a step further, you would wanna go URL by URL and examine those pages
and then figure out a way to differentiate your content
from all the competitors. So, what I just showed
you is the first stage of the validation process. You’re just basically measuring your site against competitors and
trying to find weaknesses in the top 10 results
and once your website or this analysis has
passed this initial test, then it’s time to go
into a deeper analysis to determine whether this is
a good keyword to go after and if you can create
a page that is better than what is currently ranking. And then the last thing
that I wanna show you is how you can validate
keywords very quickly if you are analyzing a competitor. Let’s assume that greatest
is our competitor. What you would do is
just go back to ahrefs and go to the site explorer. Put their URL into the search bar and run the analysis and as I showed you in the keyword research video, go to the organic keywords
and then once you’re in there, if you identify a keyword phrase that you wanna go after, what you can do is you can simply just click the SERP drop down
here on the right hand side and ahrefs is gonna show you the same data that you saw inside the keyword explorer. You’re gonna see the domain rating, you’re gonna see the URL rating, you’re gonna see the
total amount of backlinks, you’re gonna see the total
amount of referring domains, and you’ll even see the total
amount of Facebook signals. You can do a very quick analysis here to see if a particular keyword phrase passes this first test and if it does, then you wanna go into
that deeper analysis and try figure out how you’re gonna differentiate your content
and how you’re gonna create a better page
than these competitors. So that is all you need to know for understanding how to
validate your keywords using ahrefs, this is a very powerful tool and it is really going to help you decide what keywords to go after so that you can pretty
much guarantee your success when targeting certain keywords and, so, if you liked this video and you got a lot of value out of it, please give this video a big thumbs up and please subscribe to my YouTube channel and, so, thank you so much for watching and I will see you in the next video. (upbeat music)

4 thoughts on “THIS Makes SEO Way Easier

  1. Shantanu Varun Post author

    You are tackling the seo prpblems noone talks about. Thank you so kuch entirely grateful i struggled woth this for so long.

    Reply
  2. Samet Aydilek Post author

    wow you're using advanced plan. it's 399 $ :/ but keep going we're watching and learniig tons of things

    Reply

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