Thesis Theme Tutorial – Overview of the Thesis Theme for WordPress SEO Tools

By | August 16, 2019


Video Transcripts
Sandy: My question is about the SEO options in Thesis thatÖ
Rick: Oh yeah. Sandy: What have you been using in turning
on and not turning on and using robots and that kind of thing.
Rick: Okay so you know, the whole Thesis SEO thing starts off with site options. And the
first element of Thesis SEO shows up in the document head here. I never use this but if
you wanted to add something, essentially your site name, to all of your page titles you
could do that right here. So if you selected this and left that little separator, then
what would happen is your page title would come first and then there would be this separator
and then would be your site title. I donít think itís good practice so I donít do that
but you could do that. Then you have your robots meta tags and though
the whole purpose for the robots meta tags is mainly to reduce or eliminate the possibility
of duplicate content. So for example your No Index tag, this is how I have it set up.
I donít bother indexing subpages, I only edit them and I only index posts, pages, and
category archive pages. Otherwise, I donít index anything else. You canÖ and thatís
just because of the way the organizational structure of my site. I have a site thatís
very heavily weighted on categories and if I had categories and tags selected a given
post would be indexed under Category page and then under several tag pages because each
post can have more than 1 tag. And thereís a possibility or probability of a certain
amount of duplicate content. So I just use category pages.
And then the No Follow, I do the same thing essentially. I leave a no follow on for sub
pages and I leave the no follow on for category pages but I put the no follow on all the rest.
Obviously the rationale is that all of my content is getting indexed anyway. I donít
need to index it by tag and index it by author and index it by page. Itís good enough for
me to have it indexed by category. Again, no archive ñ I donít bother with
no archive at all. I let them archive whatever page they want to archive which is actually
something good for me. You know, if they archive my page then itís easier if thereís some
problem with my site for somebody to see the content.
And then the directory tags, I say yes to both of those and that just gives me more
control over what my title tag says. And then again on this same thing, you have
the Canonical URLs. Weíve got this canonical URL situation where you can have a page that
is www.mysite.com/mypage and then it can also just be mysite.com/mypage and actually, with
longer URLsÖ there can be many different potential URLs to get you to the same page.
The canonical URL tells everybody what the right URL to use is and tries to keep all
that straight so I always select on this. And that wraps up the document head.
Then you have this homepage SEO and itís important to understand what homepage SEO
is referring to here. This home page is actually the blog page and so if you donít have a
static front page, you donít actually have a way, besides this, of putting a title tag
and a meta description and index information for that page. So if you have a standard blog
configuration, this is where you put the title and the meta title in for your main page.
So this is a very important spot for somebody who uses WordPress in a normal blog configuration.
If you use WordPress in a page with a static front page, then itís a different story.
And this site does use it as a static front page which then essentially brings us over
to the next level in which SEO functions here for WordPress or for Thesis and that is at
the page and post edit screen. And so in this page for example, this is my home page and
itís a static front page and if you select edit here, you can see that I can put a custom
title tag and a meta description. And because this site is just a demonstration site, itíll
actually fill this stuff out. What we should be really looking at is my
real siteÖ actually here we are at my real site. So weíll just go to the back side here,
go back to pages, and then you know, this is my home page. ìAnyone can learn how to
get their business online effectively.î If I select edit that, what you have on your
edit page screen, you have a variety of opportunities to deal with SEO. And the first one is your
title and because of the way Thesis works, Thesis allows you to put up a readable page
title here that is separate from your Google search title. So this is the page title that
people see and down here under SEO details and additional style, this is the title that
Google sees. So ìMake your own business website ñ Anyone can learn how to create a websiteî
and then this is your meta description. These are absolutely important things for
you to fill outÖ well, letís take a look at the search engine results page looks like
for this page. If we select the SERP piece when Google serves up this page, this is what
this search engine result looks like. Here is the label and the meta title ìMake your
own business website ñ anyone can learn howî and then here is the meta description ñ ìLearn
how to make your own business websiteî so on and so forth.
And thatís with that SERP looks like and that SERP is made up of this and this. Now,
a little nice thing about Thesis is itís got this little character calendar. And if
the search engine only wants to see a maximum of 70 characters, you can see right now Iíve
got 72 characters but backspace there, and back down thereÖ72 characters, okay. Anyway,
it gives the count of characters and again, 150 characters is what you should have in
the description and Iíve got 152. And so, as youíre typing away, these things tell
you how youíre doing on the links and you should try that. Take advantage of that.
And then the 3rd place to look at SEO is actually in the semantic URL. And Iím going to have
to switch to a different page for that purpose because right now, the URL for this page is
only byobwebsite.com but I come over here to pages and I scroll down here and say, edit
Lesson 6Ö now you can see the semantic URL here. So itís byobwebsite.com video tutorials/start
building your website here/Lesson 6 ñ Build your Home Page. Now because of the page that
I brought up, Iím showing Lesson 6 in this page slug ñ itís what itís called. But
I could alsoÖ because Lesson 6 maybe doesnít help somebody recognize where they are or
where they want to go and they see thatÖ the URL, I can easily change this to make
it more effective, have a better keyword relationship and that kind of stuff.
And so, actually that is probably better seen under some of my posts where if we go to Lesson
16, you can see that this is my title and that normally, itíll take this title and
create this slug under the title but I didnít really want Lesson 16 Part 1 in there and
so, I just cut that out and made it Understanding Thesis Filters. So now the whole semantic
URL of course is byobwebsite.com/videotutorials/howtomakeanecommercewebsite/wordpresscommentsaspartsofreviews/understandingthesisfilters. So itís almost like a real sentence. And
thatís the other, sort of, on page SEO tool that Thesis gives you ñ the ability to edit
this Permalink. Okay, and so then you have the term TAGS.
And by that weíre talking about category tags and post tags. So if you come over to
categories, here for a second, and categoriesÖ you have the opportunity to add SEO details
for each of your category archives as well. So for example, if you come over hereÖ and
I donít do this so youíre not going to see a good example of itÖ but if I come over
to Thesis Forum Answers which is one of my categories, thereís the nameÖ thereís the
slug, it doesnít have a parent that gave a little brief descriptionÖ I could actually
give it a title tag and a meta description. I could decide how I wanted to index this
stuff. I could add an introductory headline for the page and I could add introductory
content to the page if I chose. And this is something I should be doing and
Iím going to start working on here in the not too distant future because since I asked
Google to index my category archive pages, I should actually put some information here
for titles and meta descriptions of those category archive pages. But this is something
that most themes do not give you the opportunity to do but itís an element of Thesis 1.8.
Same thing is true here for post tags. Post tags are these you know, tags that you can
assign to a post and again, if we select premium video here for a momentÖ you can add a title
tag and a meta description for the archive page that shows all of the posts that are
tagged premium video. You know, I think actually, and as luck would
have it, the same thing is true with custom taxonomies. If you have a custom taxonomy
which I have here called Video Availability, you can also apply those same SEO details
ñ title tag and meta description ñ to your custom taxonomy archives. So itís quite a
powerful feature. And I think thatís pretty much it. Those
are the big things that Thesis gives you the ability to do for SEO and Iím just admitting
to you right now that obviously Iíve not started using this part of Thesis 1.8.
Sandy: Yeah, I think youíve answered what I needed to know. Iíve been a little confused
with the follow and the no follow and itís a pretty big part of SEO so I just kinda wanna
get that cleared. Rick: Well, the thing to keep in mind with
follow and no follow is whether or not the search engine itself is going to follow links
on those pages when itís searching. You know, youíve got the no follow attribute in a link
which means that the search engine wonít follow thatÖwonít pass from that link on
to another one but the now followÖ the follow and the no follow tag for the page itself,
just applies to all of the links. It doesnít follow any links from that page from anywhere
else, it just stops. Sandy: Okay, thank you.
Rick: Youíre welcome.

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