The Three Unseen Laws of SEO (Ignore These and Ranking #1 on Google Won’t Happen)

By | August 14, 2019


– Google’s a big black box. So how do you get rankings? Through experimentation. But you know what? Even if you experiment, it
doesn’t guarantee success because of the three unseen laws of SEO. Hey everyone! I’m Neil Patel and today,
I’m gonna break down the three unseen laws of SEO. (soft beat music) Now I have a question for you. When you guys do all this SEO stuff that experts are recommending, even me, what are the chances that
you’re traffic’s going up? If you’re not seeing
your traffic going up, leave a comment with no. If you are seeing your traffic go up, leave a comment with yes. I’m just curious. Now let’s go into the unseen laws of SEO. The first unseen law is brand queries. Most people don’t realize this. They think SEO, oh you
gotta build the back links, you gotta do these on page tactics and all the advice that I’m telling you and other experts are
telling you are right. But the issue is, if you’re not leveraging the other things that
people aren’t talking about that Google is really focusing on, especially in the future,
you’re not gonna do well. And the first one is, brand queries. Eric Schmidt once said a quote and he was talking about
brands are the solution. That’s how you separate the good companies from the bad companies. And I’m butchering his quote
cuz I haven’t memorized it. None the less, if you built a brand you’re gonna be better off. You’re hearing about fake
new all over the web. It’s not just a problem with Facebook. It’s a problem with Google and every social site out there as well. So they wanna focus on
the good quality content. The good sites that aren’t pushing out this junk that’s duping people. How do they know that your
site has valuable information? Brand queries. If you use Google Trends and
you type in your brand name verses any of the other
competitors, you’ll see how popular your brand is. In essence, Google is
giving you the free tool that’ll show you if your brand is going up and to the right,
is flat, or is going down. And the goal is to keep growing your brand cuz the bigger you grow your brand, the better off you’re gonna
be and in the long run, the higher your rankings are gonna get. To give you a prime example of this, when I wasn’t getting
too many brand queries, I had the hardest time ranking for the queued online marketing. Without building any extra links, without changing any of my content, the moment my brand
queries started increasing, I shot up to the top of page one for the term online marketing. That’s the power of brand queries. The second unseen law
of SEO I have for you, is user experience. It doesn’t matter how good of
a job you’ve done with SEO. You’ve built a lot of links, you’ve optimized your title
tags, you’ve AB tested them, you’ve written amazing content. If you’re user experience
sucks, people go to your site, they bounce back cuz they don’t find what they’re looking for. You’re not gonna rank
well in the long run. Google’s using what
they call user metrics. Time on site, dwell
time, are people hitting the back button right when
they come to your site. Is it a lot of pages views per visitor? All these things based on
when a user does a search, and Google then compares that to all the other people
that rank for the same term. It’ll tell them if you should rank higher than the other people. Doesn’t matter if you’ve
out optimized them or not. If users aren’t happy with the
experience on your website, you’re not gonna do well. So don’t just think about
SEO’s, optimize your site, building links, writing amazing content. You also need a good
product and a good service. Having a good product and service, helps with the user experience. People like Dropbox and
Slack, companies like that, have done well not because
of their SEO first. Even Airbnb, not because
of their SEO first. They’ve all done well
because they’ve tried to create the best user
experience for people. Heck, Airbnb even learned that when they send a
professional photographer to people’s houses to take pictures, their conversion rates went up. People prefer that. That’s an example of creating
an amazing user experience. The third unseen law of
SEO is, SEO’s gonna adapt and as long as you adapt
with it you’re gonna be fine but most people aren’t. Here’s what I mean by this. I talk about things like voice search. According to Comscore, in
2020, half the searches will be voice search. But yet, no one really
cares to read about that or talk about it because voice search isn’t that sexy to people. Again, if you’re not up
to date with technology, the changes that are happening, you’re not gonna do well in the long run. And it doesn’t stop
with just voice search, think of it this way. Google Home is connected
to your whole home, even your microwave, your oven. As you’re cooking on your
oven, you can end up saying, “Hey Google, what are
some recipes for pasta?” I’m making it up, I don’t
cook but you get the point. That’ll end up pulling
from search results. If you don’t adapt with technology and where the world is going,
you’re gonna be left behind and you’re not gonna rank
well in the long run. So as long as you follow those
three rules, you’ll do well. But the moment you don’t, no
matter how much SEO you do, you won’t rank at the top and if you do, it’ll only be temporarily. And if you want more
help with your marketing, you can always check on my
ad agency, NeilPatel Digital, where we help companies
get to the top of Google, whether it’s organic or paid and of course we make sure
you’re generating a ROY. Thank you for watching. If you enjoyed this video,
make sure you like it, share it, tell other people about it. Subscribe to the channel and
if you have any questions, leave a comment below. I’ll make sure I answer
them and help you out. Thank you for watching.

100 thoughts on “The Three Unseen Laws of SEO (Ignore These and Ranking #1 on Google Won’t Happen)

  1. Neil Patel Post author

    When you guys do all this SEO stuff that experts are recommending, even me, is your traffic going up? If it’s not, leave a comment with “No”. If it’s going up, leave a comment with “yes”.

    Reply
  2. Hector Fermin Post author

    Thanks Neil! Where can I learn more improving user experience?

    Reply
  3. Marilee Jacobi-Popovich Post author

    VOICE SEARCH: Where can I read more on this? Would like to get a jump on it. Thanks Neil

    Reply
  4. Vinayak Dwivedi Post author

    Thanks! Sir, I have a question. WordPress Classic Editor and Block Editor> will be sticking with the classic editor can cause some bad impacts on SEO? or both are fine please make a video on this!

    Reply
  5. Karl Anders Post author

    The problem with "SEO" is that if your competitor just builds 10 websites & knows SEO too then you're pretty much not getting to rank highly. Google doesn't act on seo tactics like this & search generally doesn't perform as well as it used to. Also in Adwords there's an increase in random businesses that show for the keyword just due to bad targeting & no negative keywords. In 10 years the internet will just be totally flooded with results & google will have to change how it displays information. For our main search terms there's usually 4 adwords adverts, then the results are a mix of 3 businesses with multiple websites designed to give the impression they're not related. So ranking 1st doesnt have the power it used to in my experience.

    Reply
  6. Logan Worden Post author

    Should I have a subscription fee for my blog or website?

    Reply
  7. Harry Cunningham Post author

    Lol my google home when off when you said "Hey Google". Great video as usual Neill 👌👌

    Reply
  8. Cass & Bran Post author

    The best place to hide a dead body is the second page of Google search. Never underestimate the power of SEO. It could make or break your business. Which is why we are putting so much attention to this for our business. Let me just share with you guys. We own a cookie shop business in our college town. When we first started it, we were living in our car with very little direction, just a huge passion to be successful. We just graduated college as well. We started a cookie shop out of a local bagel shop in their off hours at night. We were living in our car in the parking lot of the shop at the time with my boyfriend, Bran. It was a crazy experience but it worked! We became a success! And how we have our first storefront location (a second launching soon!) We started it to fund a year long backpacking trip around the world and to be successful while living the life of our dreams.

    Reply
  9. Podami Keishing Post author

    Neil my question is not related to this video. I read your guide in quicksprout about moving a website. I was wondering since the site is relatively new, after moving the site content to a new domain and host, can I just simply delete the whole old site rather than redirecting and all that stuff.
    Will there be any problem on plagiarism or any of that sort.
    Please I really really need your thoughts on this one.
    Thanks

    Reply
  10. Karin Crawford Post author

    What do you do if Google trends doesn't show and says there's not enough data?

    Reply
  11. Barnaby Perrin Aldous Post author

    Neil managed to voice-activate my own Google mushroom with this video

    Reply
  12. ANMOL JAIN Post author

    Hi Neil!! Thanks for the great advice.
    Can you guide me How to Crete Great storytelling more my business???

    Reply
  13. pratik babhulkar Post author

    Things like these which are ignored and overlooked by companies. Your video has highlighted all the important aspects which should be paid attention to. Thank you Neil for making this video

    Reply
  14. Dirk Wasyityk Post author

    Great video Neil! My only question would be, how do you build a brand? I know you did something with payed ads: "who is Neil Patel". Are there other ways?

    Reply
  15. Lisa Sicard Post author

    Hi Neil, how do you rank better for your brand's name? You talk about it but don't tell us how to do it for our brand's name. No is my recent answer 🙂

    Reply
  16. Wahyu Setiawan Post author

    Hallo, thanks for amazing video, it's really helpful. By the way, i've earned quite big amount of money by Google Adsense through my blog without applying branding. So my question is, do i really need to do branding to my site while in this case visitors more likely read my article based on keywords they are looking for, not bcz of branding. And logically it won't make a significant difference for my revenue.
    If it is such a store, so i think branding is must. Oh yeah, my blog is about tutorial with bad name of domain. Thanks

    Reply
  17. Clarrisa Lee Post author

    Hi Neil- great video- my answer is "no" to your question. But my bigger question is on number 1 you mentioned in this video, brand queries. I don't think I understood what exactly we're supposed to DO about it. There wasn't really an example of how to do this or incorporate into our work. Can you please elaborate? Thanks!

    Reply
  18. S B Brahma Post author

    No, not going upwards but I do have traffic of minjmum constant amount

    Reply
  19. DUOMIT Epoxy Flooring - Polished Concrete Post author

    Yes, we generate good traffic with your support! Thank you! Keep it up!

    Reply
  20. Rahul Rai Post author

    sir can u tell is it worth buying Yoast Seo premium or not….since i am just in learning phase.. Thanks

    Reply
  21. venky c Post author

    Hey Neil, how to optimisation voice search? Could teach me?

    Reply
  22. SHIVAM mishra Post author

    Sir I want to know about local seo, how to rank GMB in a pack of three

    Reply
  23. AnandaLook Entertainment Post author

    Thank you BOSS. You're just awesome.

    Reply
  24. Ultimate Promotions: Custom Enamel Pins & Medals Post author

    I relaunched my site and blog based on a lot of your techniques and seen traffic increase by 30% since September.

    Reply
  25. Shawon Mobarak Hossain Post author

    Bhaijaan, It's the best up to date video on seo I have seen in this year.

    Reply
  26. jaahid sk Post author

    I have seen many YouTubers who just don't care about the comments .they just post their videos to generate income but you are such a nice person really want to help others that's great about you…
    Cheers
    Jaahid shaik

    Reply
  27. LawnCrack Post author

    It's time to pick up cooking Neil! 😅 You're the man!

    Reply
  28. info celebs Post author

    Hi Neil…

    Is it good or bad to fetch using webmasters tool every time you publish an article?

    Reply
  29. Darren Russinger Post author

    INTERESTING stat on the voice search queries. Makes total sense with how we use our phones and other in-home tools (Google Home, Alexa, etc). So how does a company/brand (photographer like me) implement SEO for voice search?

    Reply
  30. Bright Bridge Infotech Post author

    Awesome Neil…. Thank You so much

    Reply
  31. Nikki Powles Post author

    I'm implementing what you say and watch all your updates but im very slow 🙁

    Reply
  32. Leeroy Post author

    The Google imperative is so strong we're witnessing entire movements shaped by SEO. Good brand, good UX, viral content, shared everywhere… all while the underlying argument for that movement is hollow. Google doesn't check that for ranking. And when Web surfers see all of the above it won't occur to them either. We've been conditioned to bounce from bad UX and stick with good UX, good brands, popularity. But our allegiances may not be as warranted as we may think. It's the ultimate gaming of the system, using cheap pixels. And none of us will even think twice about doing it… creating the best brand image you can is an unconscious reflex.

    What follows is a recognition that the hivemind immune response will require bigger guns. Unstructured text for comments and ★ ratings are not going to cut it. I think we need to use ontologies on the Web to make appropriate critique easy to post and prominent. Like a user-moderated FAQ that almost can't miss glaring issues.

    Reply
  33. Trevor Cuthbert Post author

    Thanks for sharing this – it's bubblegum for my brain

    Reply
  34. Ayaan Bhati Post author

    Sir, Traffic is not coming to my website plz suggest me some ideas

    Reply
  35. Michael Taiwan Post author

    Brand queries. User experience. Voice search

    Reply
  36. Carprincess Post author

    I've been listening to your videos at work, but haven't implemented anything as of yet. Currently I have two saved up on my "Watch Later" list and will see if those tips help.

    My question however is how do we optimize our sites for voice searches?

    Reply
  37. Lucid Jackson Post author

    you are not just curious, you want extra rank value from engagement on youtube

    Reply
  38. Matt Cramer Photography Post author

    My google home just responded to Neil's voice. LOL LOL 🙂 Yes, my SEO work has definitely driven more traffic to our site. It's working. I loved watching this, but was not really clear when you were talking about brand queries. Are you basically just saying to figure out how to get more people to literally type in your brand name into their browser and search specifically for your brand name? If so, then the solution to this is essentially just making more people aware of your brand (by whatever means), so they know enough about it to search for it by name, correct? I hope that makes sense.

    Reply
  39. Jays Channel Post author

    Can direct traffic increase rankings or if your on a rotator on domains?

    Reply
  40. Avinash Kumar Post author

    Hey Neil I am your big follower…….can you please make a big post on this video with practical…..so we can implement it well.

    Reply
  41. welldun2 Post author

    Thanks for the tip Neil, much appreciated. Btw, your video actually made my google home mini get a recipe for pasta. hahaha!

    Reply
  42. Minosh Wijayarathne Post author

    You're the man! Thanks a lot! Greetings from Srilanka! ♥

    Reply
  43. Florian Krone Post author

    I regularly pick up important tips from you! Great content, so thank you very much 👏👏👍!!

    Reply
  44. Ernesto Lara Post author

    OMG you activated my google home voice search!

    Reply
  45. Meksut Tüfekçi Post author

    Hi Neil. İ have a question for you. My website contains lots of pages. And after "Google Search Console", some of them are not being clicked; The number of "views" is high but not clicked. i imporve the content's text, meta description, meta title, alla things you advice. But no click. Then i made some search and had a result that the keywords about the pages are very high diffuculty level. Should i delete these pages from google indexing ? Because i want Google shows more my pages which are clicked rather than it shows pages non clicked.

    Reply
  46. Paul Banerjee Post author

    Hi Neil. You mentioned creating amazing content on a website to sell the product or service. However, my product IS content. I am a content writer, and my website offers content writing services. Please, could you refer to any of your videos that will help me promote my content writing services through my website?

    Reply
  47. Eskimoz Post author

    Bravo Neil Patel, c'est du très beau travail !

    Reply
  48. Danish Pathania Post author

    Guys I did some research on Mr.Patel's First point BRAND QUERY and i would like to share something with you guys.
    BRAND QUERY MANAGEMENT: It is about controlling the 1st page of Google search result for you Brand related queries. e.g (Search for company, product or service).Brand is the most important asset for the company and BRAND QUERY MANAGEMENT is a mean to both enhance and protect that asset.
    BENEFITS OF BRAND QUERY MANAGEMENT:
    1)Less oppurtunities for other Brand vultures
    2)Enhance Brand franchise and Brand values
    3)Brand consistency
    4)You control what people see and dont see about your company
    Finally to sum up: If your Site links, Brand's social profile, Brand Subdomain are appearing on the first page of the Google in 5-6 positions there are higher chances for you. You can always check brand query for IBM and DELL and see how they are working.
    Thankyou.

    Reply

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