The Surprising Truth About Email Marketing in 2018

By | August 14, 2019

hey everyone it’s Neil Patel and I’m here for another QA Thursday I’m here with Adam from viewership hello everyone and this week’s question is this one is from Bratislava and thank you everyone else for who’s been leaving their comments they’ve been amazing so this one’s from Rostov and he wanted to basically ask you does email marketing still work he finds that it is really hard with Google filters to make it to the inbox and people are just not even really checking their email so he’s not even convinced that he should use email marketing with his agency well I’m gonna answer this in twofold first saw anytime the business operates they need email yes there’s slack there’s Skype there’s many other communication channels but businesses still revolve around email and if businesses still use it you could bet that if you get an email in their inbox and they read it you can generate sales for that reason emails aren’t going away Gmail ads is growing in revenue more and more people each and every single quarter are leveraging Gmail ads just because they know emails are powerful so the first part of your question is our emails valuable yes I know that’s not really directly what you answered but the second part which I’ll get to is do they still work yes because people still read emails and I’m gonna show you how to get in the inbox so first off the reason most people don’t get into the inbox is because they’re sending people emails when they don’t want them when people do opt-ins they’re really aggressive with their pop-ups and they’re trying to force people into a newsletter or a daily email or weekly just acting like it’s a one-off you know put in your email and I’ll give you this guide and you don’t tell them that hey we’re gonna send your emails each and every single week and gdpr has come out and what gdpr and i love it you have to put a little tick box saying yes i authorized you to send me weekly emails so that way they know what they’re getting into and you’ll find that that increases your open rates because of people who click that tick box really want your emails yes your conversions are gonna go down but that’s okay it’s not about having the most amount of emails it’s about having emails from people who really want to get your emails the second thing that most people don’t tell you with email marketing is you need a scrub your list if you have a hundred thousand email list and that’s usually the threshold once you hit a hundred thousand you’ll notice that your email open rates to start tanking and it’s because people don’t clean their lists often enough I clean my list monthly and some email providers do this like convertkit does this I don’t think MailChimp does this but I think MailChimp wants you to keep paying up money for the inactive yeah and the whole purpose of cleaning the emails are for the people who aren’t opening your emails and engaging you just stop sending them emails and by doing that yes your email list shrinks but what you’ll find is the people who send emails to the engagement goes up and Gmail and outlook look at engagement more than anyone else and it’s a really high priority for if they’re gonna put the email in the inbox and if you’re only sending emails to majority of the people open it and you start having twenty thirty percent open rates you’ll notice that your emails go into the inbox verses of promotion tabs right it is by the way I should just say the other day I just deleted forty five thousand email addresses it’s like it’s like the hardest button to press ever but these are all bounces unsubscribes like and these are people who haven’t bought so it hurts to delete it but it doesn’t matter you know so scrubbing a list is really important yeah and when you send emails do you put a lot of images within your emails and videos yeah so what Adam does is cool people love that but there’s an issue when you add in videos and images within your emails it tends to be where businesses send more of that when your friends send you emails do they include a lot of images usually not if they include a video it’s usually a link to a video right that’s what also causes you to go into the promotions tab so try to avoid putting images graphics fancy designs within your emails keep them simple don’t use email templates use text-based emails and add in links you also don’t want to add in more than three links to your site I try to only do one if you add in too many you’ll notice that you also won’t see amazing deliverability and make sure you whitelist your emails so go to AOL they white list you can use services like return path outlook and Gmail don’t do whitelist services but if you follow those tips you’ll be good to go and you’ll get in the inbox make sure you test creative subject lines like ones that your friends would actually send lowercase things like hey do you see this right of course it needs to be relevant to your business or the offer you’re producing if you do people they’re gonna get upset I’m giving you extreme case so you can try to have the creative juices start flowing and come up with really good ideas but it’s not that hard to get in the inbox scrub your list don’t put too many links don’t add images and videos and all these send to people who really want I should just say the final point I don’t know any I’m sure you implied it but always add value in your yeah that’s we can add value don’t spam and I see especially in the relation dating relationship industry a lot of spam emails but even in business they so much that emails and then before you know it they send three emails that day all just by by by by you Neal’s emails like he says I think what for a week more a week max and they’re all content all content so how much like you know you’re just building up so much goodwill with your audience so if you ever sent something I was like hey buy this I’d be I’ve done yes and they do funny enough I do that once and it generally like Ryan Deiss helped me and it generated like six figures or not even not well into six raises somewhere like 100 in something thousand bucks within like one or email and then I felt bad because I was like charging people stuff so I’m like return stop no like I gave it away for free that’s what it works I felt bad I don’t like I never charged for before over emails and like I couldn’t do it Wow okay look at this guy this is how much value use trying to give to you guys so come on leave a comment on this one yes leave a comment I do make money I make money through large corporations so I’m like of course have to monetize some way but if you like with content we’re giving leave a comment ask a question we may answer in next week’s Q&A Thursday video worst case I’ll respond to your comment no matter what thank you for watching let other people know about the video appreciate you watching and taking the time out of your day

98 thoughts on “The Surprising Truth About Email Marketing in 2018

  1. Joey Peacock Post author

    Neal – great video!! Thanks for sharing this (I never miss one of these Q&A sessions).
    I'm actually trying to create a mailing list (my first). I've downloaded Hello Bar to my website. I'm having a challenge though in picking an email service to use for my micro business. Funds are terribly limited. MailChimp looks interesting and offers the free version – but looks a tad complicated and seems that charge me multiple times for the same subscriber if I have them in multiple lists. ConvertKit looks good but seems specific for bloggers, and of course, there's that monthly fee. Click Funnel seems like a good path, but again my limited funds at the moment. Suggestions/guidance (maybe a "how to" video for all the folks like me in the same current situation??) would be greatly appreciated. Thanks for all you do for all us #SmallBizLife folks!

  2. IntoGuide Post author

    Hi, Neil
    It has been 15 days since I launched my site, but After publishing a post, my post appears in google after 4 or 5 days. Can you explain this to me? and Is their a way that we should fix it?

  3. Prateek Rastogi Post author

    very helpful, and great headline.Also the best part is the description of your videos really helps ,to those who want text

  4. Virgil Vergara Post author

    Great points! The problems with email marketing is that they come off as too salesy. I see people capitalize on words and leave out the value part. It makes me sick and annoying.

  5. Md Tanjil Post author

    Great content and tips for email marketing. Thanks Neil 🤗

  6. Yasin Arshad Post author

    The more I am getting engaged watching your Videos, the more bigger I am becoming fan of you. Wow Free tips are nice. 🙂

  7. Gabriel Benmergui Post author

    Great to see a more modern take on e-mail marketing. Great vid!

  8. Fuhad Abdulla Post author

    Neil you are a wonderful and knowledgeable person . I look up to you as a inspiration

  9. Marketing con Diego Post author

    Gracias Neil! excelentes aportes!

  10. Go for it if u want to suceed Post author

    My all time favorite's 1.Garyv. 2.Jack Ma and now 3. Neil Patel -Real people with awesome knowledge i wish i can meet anytime soon….. really broke this time trying to do something substantial online….thanx for every thing Neil..stay blessed.

  11. I am Kudos Post author

    Amazing video man! 🤗🤗🤗 i had a question man whats the best website building place? Is it wordpress, or is it wix or is it strikingly? Whoch one had better free options? 🙂 let ma know man and yes, this video was pretty cool too 😉

  12. Rohit Pal Post author

    Sir plz making videos with the subtitles.Sometimes I don't understand. Sir its a request

  13. Baldeep Birak Post author

    Text based email next time. Great point.

  14. Shah Rukh Hasan Post author

    I have been struggling with email but Neil's insights on this topic are on-point.
    Question? Do I need to worry about creating backlinks in 2018 for affiliate/tech website?

  15. hooma qurishi Post author

    I noticed one awsome thing on your channel r very responding … i really liked that ..keep up the good work

  16. FreebiesForBaby Post author

    Fantastic video Neil! About your "no videos or images" comment. I create unboxing videos to show Moms how to get free baby stuff. I feel it's important my readers can "see" the freebies. So I embed the video thumbnail and/or photos in the message. You said to not put photos or videos in emails, so how do you recommend I promote my unboxing videos to my email subscribers?

  17. TechQuery Post author

    Google primer says 93% of people check email everyday

  18. egliptor Post author

    I'm driving traffic from tube sites to xxx ebony adult dating offer, would building a list or push notification be an option to assist conversions?

    Kind regards

  19. PopularGaming Post author

    Hello Neil great video!
    I have just over 600 emails at the moment and I am wondering how I can send bulk emails with no limitations? like 10,000 at one time do I use the convertkit or mailchimp you were talking about ? please help

  20. donavin51 Post author

    Thank you! This was informative. I'm thinking about starting email marketing.

  21. Master Identity Post author

    How do I know how many pictures I can use before its considered too much and ends up in the promotions tab?

  22. Professor Heather Austin Post author

    Loved it. Thanks so much. So scared to scrub my list.

  23. Christian Lawler Post author

    What a stupid question. These people worry and wonder too much. Just take action.

  24. Michael Daly Artist Post author

    Cheers – great tutorial on email marketing.
    Do you have advise or a video on managing the email list:
    > importing/exporting contacts from a spreadsheet
    > coordinating personal/business/marketing contacts ?

  25. Mikadozzinho Post author

    Great Video Neil.
    One question though.
    What do you mean by whitelist emails? I don't quite understand that.
    Thanks and keep up with the videos!

  26. Srinivas Yadavalli Post author

    Hi guys
    Anyone can help me a Digital Marketing Beginner with what would be the best email marketing tool/company. My research showed Active Campaign is quite impressive. Neil what would you recommend for a beginner?

  27. ShorabC Post author

    Neil Patel, a great mentor with a big heart and he proves it again..

  28. Millionaire Journey Post author

    Could you please tell me on an average what's your email open rate and CTR

  29. Jeffrey Bradbury Post author

    I'm sitting here putting together an email to encourage my list to purchase my upcoming Mastermind when your video happened to be next on the playlist. I suddnely found myself deleting all of the images from this email and made it super super simple. Thx for the great tips guys.

  30. ZF Inc. Post author

    Hi Neil Patel, I would like to do email campaign for my small Business. Could you please suggest any one of the best email marketing campaigner company name.

  31. Zois Post author

    I decided to leave a comment because as Adam said, Neil gives some much value free of charge. So, Neil, I think you look (and behave) like a Buddhist monk.

  32. David Armstrong Post author

    Wow, I love this video, I recently started my own YouTube channel on email marketing, and find your video very inspiring, great job, keep it up.

  33. Pavan Belagatti Post author

    That is true Neil. People can go away from their social networks, delete, leave, etc. but deleting emails or going away from them is an uncommon thing in the world. So yes, emails will be there till the end, and yes it makes a lot of sense actually to analyze the type of targeted customers and when they open emails and what are their habits when it comes to opening and reading emails. Love your videos as always.

  34. Radioknife ragunan Post author

    Wow. You're replying to almost 90% of the comments. That's awesome.

  35. parisa bakhtiyari Post author

    That was so helpful just what I needed thank you

  36. Bora Corba Post author

    Cheers for this, I've been looking for "components of email" for a while now, and I think this has helped. Have you heard people talk about – Jenevi Digital Duppy – (search on google ) ? Ive heard some decent things about it and my m8 got great success with it.

  37. Andrew Panganiban Post author

    Hi Neil,

    Big fan of your work! In regards to deleting images/videos on emails. Would 1 image on an email be alright? I understand that removing images give you a better chance of being whitelisted. But sometimes 1 image on an email looks great. Please let me know

  38. Ray Merrill Post author

    I am a new author, I'd like to k how how to get that email list going. And also see a lot of sales start to happen. Any tips?

  39. Gemma Estravila Post author

    Just awesome! So, does text-based emails replaces or acts as your landing page?

  40. Db Cooper Post author

    Do you remove pictures even if you are selling physical products?

  41. Eric Kanadi Vlog Post author

    Email marketing has always been the secret for many big business to keep engagement high. I always think why big business like Amazon, Facebook, Instagram or Twitter always ask email first at their front page.

    I believe email marketing can be more powerful than social media. The problems with social media are they always change their algorithm all the time. However, people rarely change their email address.

    I also publish new video on my Youtube channel on "Why Email Marketing is Very Important in 2019". I hope you can watch my video and get blessed too 🙂

  42. Bill Blast Post author

    Neil great content is what you're known for and you always deliver. Could you answer this for me, what other tips or pointers would you give to reach the inbox, with doing cold bulk email campaigns for affiliate products and/or CPA?

  43. Raghunath Reddy Post author

    Hi Neil, what are your thoughts on blogging on Medium vs. Quora vs. Own Blog?

  44. David Nghiem Post author

    Hey Neil, I'm in charge of my startup's marketing and sales, and I come from a direct marketing background where we used to do things via direct mail. Now it's email. My question is are newsletters relevant anymore? I'm noticing a lot of email marketers don't seem to say anything about newsletters. Are long form newsletters relevant? Or should we blog the newsletter, and send a short email saying, "Hey, the newsletter is up, come to the blog."?

  45. Dj Martin Post author

    Hey Neil! I've been looking into creating a secondary source of income, that may become a primary source of income if it grows enough, but I've been watching a lot of Alex Becker, Gary Vee, and you recently and I wanna know where to get started if I'm a complete beginner without a business. Can I use affiliate marketing combined with email marketing to generate a couple thousand dollars a month? Where do I go to learn the very basics? Thanks!

  46. Richard Wilson Post author

    Excellent video. I have been wondering about scrubbing my list. Now I know what to do. Thanks!

  47. Derrick Branch Post author

    What if they open it but they don't click on the link to your content?

  48. Giggles and Lollipops Post author

    With the text based email I think it really depends on what your offering.

  49. vishwanathula vijay Post author

    Sir please make video on E-mail marketing for beginners……

  50. Jason Stallworth Post author

    Sendlane does this…you can set it for how often you want your emails scrubbed (I’m doing 30 days). And you can do this by list.

  51. There Goes Simon Post author

    Hey Neil, I have a lawn care franchise and I’m starting a weekly email campaign. A lot of the content is surrounding tips and conditions for homeowners to look out for on the lawn.

    In my head, I’ve been planning out a lot of video and pictures to add value. Knowing what I know now, should I be choosing a different platform to show them through media or stay with email and just write in text?


  52. Artist Cave Post author

    I know this video is a little old, but if I can get a question answered that would be great. At what level of subscribers do you actually see ANY revenue? – Or even your FIRST sale!

  53. Karin Crawford Post author

    Thank you for this! I have been freaking out since my email provider asked me to scrub my list and it's so good to know that it's actually helping me! Thank you so much and it's also motivated me to look into using Facebook to get the to re-subscribe because I used to be mostly selling and now we're adding a lot of value.

  54. Tiago Faquinha Post author

    you're the man, Neil! really nice tips, I'll try to apply them.
    yeah, I am an email marketing believer in 2019 😀

  55. naveed rashid Post author

    Neil, you say don't add images but I followed your advice on another video of yours where you suggest using picsnippet. Shall I not add pic snippet images then?

  56. Jason Higgins. Post author

    Hello Neil. Very helpful video. I heard you saying not to add images in the email !!!! I send email to find potential customers for my product. Surely i need to have an image in the email so that it might generate interest & have the person click my link? I just dont want to send a really boring black on white email message. What do you think Neil? Appreciate your time, thanks for reading.

  57. Kristen Liang Post author

    what kinds of email marketing toods you recommend? Thanks

  58. Resort Income Post author

    Neil, great advice as always. Regarding pictures and videos in email – zero? None? Does even one get you flagged as marketing email?

  59. Practice of the Practice Post author

    Such great points you brought about why email marketing so important!

  60. Graci Rojas Post author

    Hi! can you send more examples of the email you showed on the video also examples of good subjects lines? just to give me an idea.

  61. AttractDirectSex Post author

    Great informations knowledge and content, I follow all your videos and blog posts.

  62. WebJek Post author

    about email marketing you learn something new tricks & tips everyday

  63. Travalian analytics Post author

    My question is, How can I track my 500 emails in google Analytics without using any other tools?

  64. FnX Media Post author

    It's a great video, useful and this is our experience in the UK as well. The analytics we see from Google, Hubspot, MIT etc… back a lot of this up and even go further. In fact, we'd be happy to see a more 'advanced' version of this.

  65. Obinna He Post author

    WoW!! Great tutorial on email marketing.. Love it.

  66. Anuj kumar Post author

    awesome video, and i learnt many basic things about email marketing with the help of this video and I will try to apply these tips in my email marketing. thanks.

  67. Brad Stevens Post author

    Email marketing definitely is not dead. Build your list.


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