The “Shotgun SEO” Plan Of Attack! Beginner Friendly Search Engine Optimization Plan Of Action

By | September 18, 2019

Hey Miles here, In this
video you are going to learn the shotgun SEO strategy. This is a great search engine optimization
strategy if you’re brand new, building a new site with authority. But if you’ve already
got a website that’s built and you’re really just looking to ramp up the amount of traffic
you’re getting from Google, this strategy works well. You can also leverage this for
youtube if you’re a youtube marketer because youtube is a search engine. So in this video
you’re going to learn what the strategy is and how to use it so you can start driving
more traffic from the search engines. Fast. Before we get into the specifics, I want to
know if you would like more videos about beginner SEO topics or advanced SEO topics. I’m happy
to make more videos for you on this topic, right? We’ve driven 35 or 40 million visits
from search engines over the years, so I’ve got a lot of knowledge here and I just want
to know which level of videos do you want. So leave me a comment. Beginner video, more
beginner videos or more advanced videos while you’re down there, hit the thumbs up button.
Okay, so the shotgun approach right now, a shotgun, if you think about it, it has shells
that spray out a little spread of shot, whether it’s bird shot or buckshot… A sniper rifle
in contrast shoots one projectile at one point. Okay, so when your site has a bunch of authority
and you, you’ve really grown your domain authority, your page authority on your website, you can
start to really focus in on individual two word and three word keyword phases. You can
go after him and you can generally rank quickly. This is what my wife does is what I do all
my website. At this point in time, and I started applying this approach
to my new affiliate site that I’m doing a case study on and it just clicked. I’m using the wrong approach for the wrong
phase of this website. The shotgun approach, it shoots out a spread of pellets. And the
idea here is that ultimately you aim in the general direction you want relevance of within
Google you pull the trigger, which is executed content strategy and then you see what works.
And that’s really the key. Once you get data points from Google showing you what you’re
getting picked up for, what you’re getting index, what you’re getting impressions on,
this is a great feedback loop that will lead you in the direction so you know what posts
to make more of because as Google shows you gaining relevance on a specific sub topic
within your niche, when you go create more and more content around that, you become the
authority in that little subset within your niche. And this is how you can start to build
your domain authority organically getting you more impressions and more clicks. Let’s get into the nuts and bolts a little
bit. So tactically speaking, there’s a few. Um, there’s a few prerequisites systems you
need. Number one, you have to have a site map. Now on wordpress, which is what I use,
I use the Yoast SEO plugin and it generates the site map for me. Then you have to take
that site map and you actually have to tie it into Google search console. This is that forward slash, webmasters. It’s a free platform and you need to verify your
website and then connect your site map into Google search console. What this does is every
time you publish a new post, it’s going to notify Google where that post is so Google
could come crawl and index that content. You can also look from within the search console,
where are you getting impressions from? Where are you getting clicks from, and this is how
you gauge what worked and what didn’t. So step one is that foundation, right? You’re
on wordpress, you got your, your sitemap set up and you’re tied into the search console.
Step two is keyword research. Now I’ve got probably eight or more videos on keyword research
here on this channel. There’s free methodologies, there’s paid tools that I actually use the
key right now just to give you a different reference point from it. A, I recommend watching
those videos if you’re not experienced with keyword research, it’s a core skill to driving
traffic from the search engines. But really the key idea at this point is you want to
go after long phrases, six word phrases, five word phrases, seven word phrases. So, uh,
things like, uh, best baby monitor for a large home. If you’re doing baby monitors, right?
If your niches, baby monitors, that’s a seven word phrase that’s super specific, that is
the type of content that you want to create and you’ll create a list of all of these keyword
phrases. Now you’re going to find if you’re using a
paid tool that shows you the difficulty, you want to find the lower difficulty score phrases,
preferably ones in the teens. Kay, with the tools that I show, you want ones that are
12, 13, 14, 15. I know 12 is not a teen as I said, that uh, 19 and below is really what
you want to see. Sure. You can go up into the mid twenties the search volume is often
going to be between 50 and 500 it’s going to be low search volume, and again, the goal
here isn’t to drive massive amount of traffic yet. The goal here is to build relevance with
a certain grouping of ideas, have a grouping of topics, and then you go leverage this and
do more of what works. So phase one is that foundational site map, Google search console.
Phase two is coming up with your keyword list. Phase three is rapid fire content. These are
the little beebees that are inside of your shotgun shell that get executed on. So you
want to go publish literally a post a day, every day for 90 days and these can be quick.
These do not have to be heavily edited. These do not have to be deep dive research. These
just need to be, they need to be relevant, they need to be good, but they don’t need
to be great at this point in time. Again, the idea is to send out lots of pieces of
content and see what hits the mark. After 90 days after you just brute force go through
each and every one of those keyword phrases, quickly publishing something to the tune of
a thousand or so words per post. You’re just feeding the algorithm with lots of content.
Then you go in and monitor, so we’re now in phase four, right? You’ve executed the content strategy over
and over and over on Youtube. This would be 90 videos and 90 days on a blog, 90 blog posts
in 90 days. If you can’t do one a day, then how fast can you get to? 90 is the ultimate
question. If you could do four a week, great. Do that until you hit 90 B. What about 25
weeks or so to get you to that point, which is about a half a year, whatever it takes,
you need to get to 90 or a hundred posts as fast as you can. Then you loop back in through
Google search console. If you’re blogging and what you do is you look at the impressions
and you’re going to notice there’s two lines shown. You get your impressions and your clicks
and you want to pay attention to what phrases are you getting impressions for and these
are going to be directly correlated to these little subtopics that you wrote content on
and you’re going to see groupings of ideas. First off, you’re probably going to see new
ideas that you didn’t write about. Google is automatically understanding synonyms, the
the different variations of words and language patterns that you’re using, how they’re relevant
to other topics and Google is going to start displaying your content for things you didn’t
exactly write about but they’re relevant. You want to now create content on these items,
but you’re also going to see some of your posts are getting lots and lots of impressions
that they might not be getting a lot of clicks. This is probably because you didn’t make great
content. This is when you loop back into those original pieces of content that you did in
that first 90 day or 90 post push and you really go deep on them. You do more research,
you do more on page optimization. I teach you all of the bits and pieces of on-page
optimization in my free learn SEO class. That video will pop up above my head. It’s
also in the description below. You then spend time to go deeper on them. The big idea here
is number one, you make sure your sites communicating with the Google search algorithm. Okay? Number
two is you do the keyword research to make sure you’re focusing all of your energy on
phrases that people are searching. Number three, you do a massive push of content fast.
This is good, not the best in the world because best in the world content might take you three
or four days to publish one post. We need to get the iteration cycle out fast. We need
you to brain dump all of the ideas on this fast. Then you look what does Google pickup
relevance for your website for where it stands today, what topics, what key rephrases, what
is Google showing your pages when it displays for relevant search queries, k. Then you loop back into those topics and that
those are the posts that you make great and you might find that 5% of what you did, maybe
10% of what you did actually starts to get impressions. And as you go in and improve
those posts and improve your title and your description to get more clicks from the search
engine result page, Google’s going to notice this and think, wow, they improved it even
more. This is how you start to raise up in the rankings. You get more clicks. This gets
you more traffic. Google is monitoring how long these people are staying on your site.
If you have analytics installed and the Google like, wow, I can trust this website. People
are clearly enjoying reading this content because now it’s really good. And then Google
will start to display you for more and more and more relevant pieces of content. And once you get these core pieces ranking,
you can start to interlink them with the other relevant topics that you have. And this is
how you can kind of grow a web of relevance through your content on your own website.
So Google, out of all of the topics relevant to baby monitors or whatever your niche is,
Google might think that you’re the best about baby monitor apps and just somehow all the
different app reviews you did, Google picks it up and you’re starting to rank for those.
But then with the apps you might start to link to, to um, baby monitor cameras from
some of those posts. And then you’re leveraging the authority that Google has already given
you to the apps. You’re leveraging that over to the camera side of things through internal
linking. You just put a link inside of there. If you’re looking for the best camera, go
here and then Google’s gonna start to follow these links into your other pieces of content. That’s really the strategy and the reason
this is a great beginner strategy or anyone who’s wanting to just kind of level up where
they’re at is you bypass the psychological challenge and the psychological pitfall of
trying to tell Google the one thing you want to be relevant for. And this is a really,
really big challenge, is I need to rank for this one keyword phrase and I’m just, I’m,
I’m going to do whatever it takes to get that one. The truth is Google might not agree with
you on that situation and if you’re just pouring all of your energy into a realm, into a world
of relevance that Google does not and will not connect you to, you’re wasting a lot of
time and energy and that can be demoralizing when you need momentum. So what it does is
it allows you to see your website ultimately, which seeds your site map ultimately, which
seeds the Google Algorithm with all of these little bits and pieces of content about all
of these different types of relevant topics within your niche. K and then you observe what does Google start
to display my site for? What queries does Google give relevance to, to my site? So you
put out a hundred, maybe you get the 80 20 rule and 20 of them start to get a lot of
impressions and now you know through data that Google thinks you’re relevant to this
sub segment here and you go all in on that. You make those posts that are ranking better
and then you go do keyword research based around all of those topics to find those next
most relevant topics that you can make more great content for. And this is how you take
a site that starts at zero relevance, Zero Domain Authority with zero investment and
you bust your ass putting out tons of content and you really just let Google kind of tell
you and guide you what the relevance ultimately is on this channel. I have a learn SEO class. It’s a full class.
It’s equivalent to a multi hundred dollar course. It’s 100% free. I have a video called
how to write SEO content fast. I highly recommend it. Surprisingly, it has a very low number
of views. Um, people don’t search for this type of phrase. It is one of the most powerful
videos on my channel. That link is going to be in the description. I’ll have it pop up
on the end screen. This is how you can iterate these types of content extremely quickly,
but that all focuses the relevant on what Google wants to see. It shows you how to get
that, those ideas, um, the subtopic ideas straight from Google itself, uh, everything.
And then the keyword research videos. And if you really focus on those few kind of aspects
of my channel, you have everything you need and the ultimate, um, the ultimate way that
you are going to break through as a search engine marketer to start driving massive amounts
of traffic is an immense amount of work. You’ve got to get to 200,000 words on your
site. You’ve got to get to 300,000 words on your site. It might be 300, 1000 word posts.
It might be 150, 2000 word posts. I don’t know exactly what it is for you. I’ve even
got a video that will teach you how, how to find exactly how many words your blog posts
need to be, but your goal should be focused on how do I just get more and more and more
words on your website. You should be monitoring how many words are you publishing to your
website each and every month and you should always be focused on how do I get more quality
content that’s focused on keywords. People are searching for onto my site each and every
month and if you stay focused on that, you will grow a massive traffic behemoth of a
website. Melanie’s website started in 2009 zero authority, zero backlink strategy. She just started writing. We saw what Google
was giving us relevance for. We did more of that. We saw a Google was giving us relevance
for it. We did more of that. We said no to barbecues. We said no to baseball games and
basketball games and and all these different things and happy hours and afternoons and
and parties. We didn’t. We’d stayed home. We woke up before work and we wrote, we came
home after work and we wrote, we spent all of our weekends, 1214 hours a day, every Saturday,
every Sunday writing her website has a nearly a million words on it today and she drives
something to the tune of 9 million visits to her website and 9 million visitors to our
website each and every year. There’s a correlation there and so we made sacrifices so we could
free up the time and energy and we had no money to invest in content at that time to
just brute force, right? All of the content and then we just monitored
what does Google give us? Relevance, what worked cool. Let’s do more of what works.
All those things that didn’t work, just leave them. They might pick up relevance at some
point, you can ignore them. You just want to keep doing more of what works, of what
rate, what Google is showing relevance to your site to in the search engines. That is
the pathway to building your authority, to building your relevance and ultimately to
building a really good relationship with Google through the shotgun. SEO Approach. If you’ve
enjoyed this, give me a thumbs up. Remember, let me know. Do you want more beginner youtube,
uh, beginner, excuse me, SEO videos or do you want more advanced SEO videos? And if
you’re doing youtube, you just do lots of instead of blog posts and you just monitor
inside of the Youtube Algorithm, inside of the youtube analytics, which videos are getting
relevance to what keyword phrases. Then go make more of those. Why do you think
I have six videos on keyword research? Because Youtube showed me my videos do well for keyword
research and I was like, okay, well I can show how to do it free. I can show how to
do it paid. I can show the fast way. I can show the deep dive, and I just did all of
the different versions of keyword research I can come up with because Youtube showed
me that my keyword research video started to rank right away. So do more of what works.
That’s how I grew the channel. That’s how I’ve grown my blog. That’s how I’ve grown
my business. And now you know the secret to success with the Shotgun SEO Strategy. I thank
you very much for your time and we’ll call it here and I will catch you on the next video
until then, be well.

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