The SEO process

By | August 13, 2019

Hey, there. In this video, we’ll explain
why search engine optimization– SEO, is an ongoing process, and the steps you’ll need to take
to reach your goals, such as discovering
what words and phrases people use to search for your products or services and improve the content on your site. There is no shortcut
for search engine optimization, which helps you improve
your website’s visibility to people who are searching
for products or services like yours. The first step is called keyword research. discovering what words or phrases
people are looking for when they are searching
for products and services related to your business. Let’s say you have a small farm and have begun a fresh fruit
and veg delivery service. Once you know what people
are searching for, maybe “vegetarian recipes”
or “sustainable produce”, you can optimize
your content and offerings to better match what they are looking for. That might mean posting a weekly recipe,
or writing a blog about life on the farm. The work of SEO is never done
because trends come and go. Users can change their behavior
and search engines evolve over time. Your job is to consider how changes
will impact your site, and what you need to do to continue
to attract unpaid, organic traffic. Here are four quick tips
on how to stay up-to-date on search: One: learn how search engines work. Many have blogs that offer updates
on new features, algorithm changes, and suggestions on how
to better optimize your website. Two: keep an eye on changes,
and monitor how they affect your website. For instance, you might read
that the major search engines made a change that improves
users’ experiences on mobile search results. If your website isn’t optimized
for mobile devices, you probably want to update your website
to be more mobile-friendly. Three: find inspiration
from other websites. Do they offer free shipping? Are they active on social networks? Do they regularly update
their website with photos? Adopt the practices
that will work best for your business. And finally, four: talk to your customers. They have the best insights
on what content your site is missing, features that are needed, or products that they’re looking for. Even the way your customers
describe your products can be a form of keyword research as they’re likely to use
those same terms to search. And there you have it,
the ongoing SEO process. It’s simply understanding
what visitors want, creating and sharing the content
they’re searching for, and being willing
to change tactics when necessary.

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