The Myth That Duplicate Content Will Hurt Your SEO

By | August 17, 2019

Hey guys! Savanna Bell here with My Massage World and
I wanted to bust a myth for you guys today. And yes, I kind of have a dog in this fight,
so to speak, because I’ve heard people rail against my business and others like it saying
it’s of no use…so let me explain. There’s this idea that’s been going around
for several years now, that duplicate content will hurt your SEO. What I mean by this is some people argue that
if you use done-for-you content – so like a pre-written blog post that’s used by a
couple hundred massage therapists – that it’s going to alert Google that that specific wording
and information is already on all these other sites and therefore your website won’t show
up as high on Google’s search results. But this is actually really inaccurate. Using duplicate content, or done-for-you content,
is NOT going to hurt your ranking on search engine results. Your site will not be punished by Google or
any other search engine for containing some blog posts or photos or anything else that
appears on several other websites as well. And yes, a big part of what we do here at
My Massage World is done-for-you content, and we do fully customized content now that
we launched our Elite Membership just the other day. YAY! But I’ve heard this argument before about
what a bad idea it is, and I got worried. So I started researching. And I’ve yet to see anything that confirms
the theory that Google is punishing those with duplicate content; in fact I’ve found
nothing but contrary information; that your search engine optimization is perfectly safe,
even if you’re using duplicate content on a regular basis. Number one, you’re a local business, so
people are looking for a business within a certain area, right? So it’s local results popping up in their
Google search. How many of those other local massage therapists
are using the same content as you? Probably not many, if anyone else is at all. I mean, we have members all over the world;
the US, Canada, the UK, Australia, and even though our membership numbers are growing,
it’s not like there’s a huge concentration of members in any one area. Basically, there’s plenty to go around,
ok? Number two, have you ever noticed that many
of the news articles you read are published verbatim on numerous sites…I mean over and
over and over again, you’ll see almost identical wording for an article across several websites. And yet they all pop up on search results
and aren’t “punished” by Google in any way. There was one case where duplicate content
caused Google to smack the crap out of a company, and this is where it seems much of the scary
info about duplicate content came to be. It was an extreme case, and honestly, is nothing
like what you’re doing if you’re using pre-written blog posts or graphics or something. This was a PR firm who thought it was a good
idea to take a brand new website’s home page and copy it word for word into a press
release and then put it out into wire services, essentially creating HUNDREDS of exact copies
of their home page in a matter of hours. THAT is what triggered Google to punish the
website and flag it as spam; because it was basically spam. You’re not doing that sort of thing when
you copy and paste in some done-for-you content that you’re paying for. So don’t let someone scare you by saying
that duplicate content, or done-for-you content, is going to hurt your website. It’s not. And if you’re interested in getting some
awesome done-for-you content, check us out at We have a base membership with stock photos,
social media graphics, promotional videos, blog posts, and more; and then a new elite
membership program where we create your digital marketing content from scratch to fit your
business, your brand, and your ideal client. For more tips on getting and keeping clients,
be sure to join the My Massage World Facebook group. and check us out at, like
us on Facebook, subscribe to us on YouTube, and stay tuned for more videos. There’s a new one every week!

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