The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master)

By | August 12, 2019

– Do you want to be a
digital marketing expert? Well, you’re going to need
specific skills to become one. Hey everyone, I’m Neil Patel, and today, I’m going to share with you
seven digital marketing skills to master in 2019. (upbeat electronic music) Before we get started, make sure you subscribe to this channel. If you’re on YouTube, click
the alert notification. If you’re on Facebook,
LinkedIn, the reason I want you to subscribe is I’m going live, so that way you’ll get notified when I release more live videos
on all of these channels. Question for you: Do you want to become a digital marketing consultant? Whether it’s opening up your
own digital marketing agency or just becoming a consultant? If that’s you, leave a
comment below with “yes.” Even if you work at a company,
these skills will help you. So let’s get right into it. The first skill you need is data science. You don’t have to be a
crazy data scientist, but you need to learn how
to look at Google Analytics. There’s so many videos
out there that teach you how to read a report,
because Google Analytics isn’t just about, “Hey, how
many visitors am I getting?” It’s more about “How many
visitors am I getting,” “Where are they coming from,”
“What’s the conversion rate,” “What’s the ROI,” “Where’s
the drop-off in my funnel?” All these little things
will help you figure out how to maximize the traffic
that you’re getting. If you don’t know to look at the data, you won’t know where to focus your energy to maximize your results. The second skill to learn
is content strategy. Writing content doesn’t guarantee
you any traffic anymore. There’s over a billion blogs on the web. There’s roughly seven
billion people, so that means roughly one blog for every seven people. That’s too much content. So, if you want to do
well, you need a strategy. Without a strategy, there’s no guarantee that people are going
to read your content. You need to follow up with a promotion. I spend twenty percent of
my time writing the article, eighty percent promoting it. You need a content strategy. The third tip you need is you need to learn how to leverage video. Video is up-and-coming as one of the most popular channels out there. When I say “video,” I’m not talking about just pulling out your iPhone and saying, “Hey, check out me,” you know, “Check out all these campaigns.” I’m talking about stuff like going live. I’m talking about filming
videos like this one and releasing it, evergreen
content, on YouTube, LinkedIn, Facebook, you need
to do a ton of video stuff because you’ll find it’ll
build a much more engaging community than almost any
other channel out there. The fourth skill you need
to learn is storytelling. I don’t know why, but I’m
seeing less and less people use storytelling, but
storytelling is still as effective as it used to be two, three, five, ten years ago. You need to integrate
stories into your marketing. When you do that, you’ll find that more people relate to you. They’ll identify with the
characters in your story, and you’ll notice that your
conversion rate goes up. The reason this is important is ad costs continue to rise and rise, and that’s not going to
change in the future, so you better get good at storytelling. The fifth skill that you need
to learn is email marketing. And I’m not talking about
just basic email marketing, like sending out emails every
time you release a blog post, but more complicated emails. I’m talking more so marketing automation. Well, if someone goes through your funnel, they don’t open up one email,
what should they do next? If they open up that email,
what should they get? You don’t want to send
everyone the same emails. When someone’s super engaged,
you want to send them emails that mainly sell products and services. When someone’s not engaged, you don’t want to sell them anything
they’re not going to buy. You want to get them engaged
first, and then sell them. That’s what marketing
automation is all about. The sixth skill is funnels. There’s tools like ClickFunnels out there that can help you build a
funnel faster and easier, and funnels are really important because ad costs keep rising. You need to learn how to
do upsells and downsells. You may not be thinking,
“Oh, that’s not related “to marketing, why do
I need to learn that?” Well, if you can’t figure
out upsells and downsells, eventually, you’re not going to be able to afford your paid ads. That’ll help improve your
margin so you can keep selling. The seventh skill that you
need to learn is podcasting. Podcasting hasn’t taken
off in the U.S. as much as it has in Asia, like places like China. But podcasting is growing
at a very rapid pace, and people are listening
to podcasts on the go. Plus, the people who listen to podcasts are super engaged, and they typically have a higher income percentage-wise, from a medium-household-income
perspective, than other marketing channels out there. And that’s why you need to
get into podcasting now. It’ll be much more competitive
in three, four years. Then it’s going to be hard. And when you do podcasting, don’t expect to get results right away. It’ll take years before you
see the fruit from your labor. Now, if you need help crafting
your digital marketing and growing your traffic,
check out my ad agency, Neil Patel Digital. If you have any questions on growing your digital marketing skills, leave a comment below, and I’ll
answer it and help you out. Make sure you also like
the video, share it. Thank you for watching.

100 thoughts on “The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master)

  1. Neil Patel Post author

    Do you want to become a digital marketing consultant? Whether it's opening up your own digital marketing agency or just becoming a consultant, if that's you, leave a comment below with "yes."

  2. Nandikonda sandeep Post author

    Yes, neilpatel digital will be my biggest competitor when I start a digital marketing agency.

  3. Jinesh Parmar Post author

    Hello sir! I want to build a digital marketing agency. I am learning through google and how social media works. Eager to learn more! Eyeing these skills and work on it! Thank you !!

  4. ray edmondson Post author

    Yes…. Boss like content! Thanks for sharing dude

  5. VOICE COACH USA Post author

    Here’s some feedback. I signed up for a consult call with your company and for one, the scheduling system had some issues. Then someone called and left a message and I called back to then also leave a message. I didn’t get a call back for at least a week. Then when I did, I realized that the rep was selling SEO services which wasn’t what I saw as the pitch when I signed up for a call. And which I’m too small of a biz with too low of a budget to afford the SEO services. What I’m getting at is if your pitching on teaching me how to market my biz and my experience was a bit blah with your company to not feeling confident with the less than average response time and communication skills, how can I feel confident to hire your biz? Was this an unusual experience with your company, or do you need to tighten up your front end to create an exceptional first impression? My first impression was not positive.

  6. Warren Allen Post author

    Yes I do because I can't find anyone to help me in my niche!

  7. Bhaskar Chakravorti Post author

    Yes , I want to be an Amazon Affiliate Marketer and I know my niche space

  8. TheReadingWerewolf Post author

    It always comes back to emails…

    Guess I need to start with emails.

  9. MARSVIRAL Post author

    Thanks Neil, super info video on digital marketing

  10. Nadson Bastos Post author

    NP please, put portuguese subtitles on your videos!

  11. Darnell Davis Post author

    Hey, my name is Darnell! Where could I go to learn more about becoming a digital marketer?

  12. Sally Mariga Post author

    Yes I want to improve my digital marketing platform.

  13. JIBRAN AHMAD Post author

    Ya bro I too was thinking if data science

  14. GET YOUR RESTAURANT Post author

    Thanks Neil ,
    I really like the knowledge you are sharing and am inspired by your video.
    I just wish you had the same strong sales team at Neil Digital in place to respond to queries when you ask business owners to get in touch to check out your Digital Marketing Company.
    A month back I got in touch with your Bangalore based newly started Indian agency,Spoke to him ( i had to call him several times, No calls from him) and am still waiting for a quote from your guy. He dosent pick up phones, He dosent call back and needless to say I haven't received a quote from him too.
    Frankly if you are thinking about creating a great experience for businesses coming to you for advice, you need to keep Passionate and Motivated people,
    Otherwise dont bother, Just say that we cannot serve you!
    Not picking up the phone, or not responding is unprofessional!
    Improve your services and guest experience
    Take care!

  15. Farid Hussain Post author

    Hi Neil,
    Thanks for your tips and advise.

  16. serveTHATup Post author

    Neil, Bravo!! Been a fan from the get-go. We are similar in that, think think, talk, and act fast. With that said, I am way LATE to the "game!" (Finishing up my duties after leaving a fam. Biz.) But I will be in it till the end, wanna race!!! Ahhaha. Question: what is your opinion on video and podcast lengths, should they be consistent or vary based on the content and intent? Thanks again! Look forward to meeting.

  17. ace of spades 1397 Post author

    I am a newbie. I do wanna become a Digital Marketer!!!

  18. Aleksandar Filipovic Post author

    Neil, you became one of my favourite youtubers. So much value on your channel. Thank you!

  19. Aaron Nicholson Post author

    Hi Neil, thanks a ton for this! I’ve been reading that podcasting in the US is now a saturated market, which contradicts what you’re saying here. I don’t want that to be true. What’s your take on that? Aaron

  20. Rishabh Hurshan Post author

    Yes , @neil Patel i am looking forward on creating one in my neighborhood

  21. Farman A. Malik Post author

    i am running ads campaign ad it's not driving the results as in the previous months. I am checking the campaigns on regular basis and changing the things. What i need to do for this situation because i have generated very good business through ads

  22. Salvador Tsafack Post author

    Hello! i waited a lot to talk about neil patel being an expert in digital marketing from africa i submitted your videos and i subscribed directly to your channel because i know that with you i would be an expert in digital marketing which is like a passion for me.I say a big YES!


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