James Schramko here with an SEO news update
and on January the 22nd Google rolled out Panda 24. So, we’re going to talk about
what you can do about that. We’ve seen a couple of reports coming in
that indicated there was a change and what we think is important to do right now is to
focus on lifting the overall authority level of your site and that is to make sure that
when someone comes to your site, and I’m talking about an actual human being, that
it is useful information and it’s good. If you’ve got big blocks of links chunked
along the bottom of your homepage, it’s probably time to have a look at getting rid
of those. Have a simpler navigation, have less ads on your site, this is the ONE about
quality so you really want to take it up a notch. You want more pages on your site having
page rank because they’re linked to from more places and they have social power as
well. Things you can do to improve your authority
are to use the Google rel=author, you can put out videos and rich media onto your site,
some images. And also, if you’ve got one of those sites that has a lot of words in
pictures, consider getting your web designer to actually make those words search-readable.
You want to be able to use text with CSS formatting instead of just taking pictures. Things like
sales letter, because they actually can reduce the overall feel of quality of your site from
a search engine’s point of view. Even though Yahoo and Bing have increased
their market share, they still only represent a pretty thin slice – 16.3 percent for Bing
and 12.2 percent for Yahoo, leaving Google still in the 60’s at 66.7 percent market
share. So the game is still Google, but there’s a little bit of a sideways movement there
from the competitors. I would still say it’s worth spending most of your efforts building
the best authority you can regardless of whether you’re trying to get Google, Bing or Yahoo.
If you can still syndicate out to Facebook and YouTube and iTunes like we do with our
TrafficSure product, I think that is good. And when it comes to things like press releases,
even if Google are trying to discount the validity of them for SEO, and there’s certainly
been results showing that they still work for SEO, they can actually bring you real
buyers and they do get syndicated into other search engines and to other media formats.
Particularly, you might fall in the hands of the end buyer or a press person and editor
or whatever that might want to run it in an offline magazine for example. So they do lead
to business. They’re still very effective. We use them but we’re keeping a close eye
on them and we’re testing. They still work for SEO but they certainly work for more than
that. Anyway, so right now, you’re action step
is to go and have a look at your site through the eyes of a customer or a stranger and see
if it would pass a human test. Is it useful? Does it have really good content? Is it easy
to find? Would you complain about it or report it if you were the competitor for being junky
site? This is how you defeat the Panda and I’m pleased to report that the majority
of our customers are still getting fantastic results.
So, I’m James Schramko and I’ll catch up with you next week.